Review Of The SEO Bible

Jerri Ledford has compiled a book that covers all the essential information to help the reader go from having no understanding of search engine optimization to being able to plan and execute an optimization campaign.

This book guides the reader through the basic aspects of search engine optimization including both organic and pay-per-click SEO. You start by learning about search engines and how they work then you get right into actual process of optimizing a website.

People who have been doing SEO for several years may find this book to be mostly a review of with they already know with some new concepts mixed in. For someone new to SEO this book is a great place to start. This book will help the reader to be able to apply successful optimization techniques to increase the search engine rankings of their website(s).

The only change I would make would be to the order the information is presented in. I would move the information about pay-per-click optimization the later chapters of the book.