Keyword Elite has 5 useful options.

1.) Analyze Pay Per Click Listing. It gathers such information as the top bids on the chosen keyword, the number of competitors there are in Adwords, Overture, Ehance and Miva, this information from Keyword Elite is all very important information needed by pay per click users.

2.) Create A Keyword List. This option allows you to enter a seed keyword, and then Keyword Elite will build a massive list of up to 10,000 keywords in one session, these keywords are retrieved from the top search engines, and the amount of keywords Keyword Elite spits out can be altered on how many you want.

3.) Select A Keyword List. This feature is probably the least useful, as it builds a keyword list from the built in Keyword Elite database. You are much better off doing your own research using the second function.

4.) Analyze Keyword Competition. Keyword Elite does an excellent job here gathering the top keywords and the top web sites for you researched keyword. It then shows you exactly how top sites are ranking which is vital information for any marketer.

5.) Spy On Adwords Competition. This option will take any top ranking site URL that you put into Keyword Elite and spies on it either daily, weekly, or monthly, and will tell you how the adds are performing on Google. This feature on Keyword Elite means you can see if other marketers are making money on the chosen keyword, chances are you will be able to make money off it too. This allows you to research the keyword without spending money on Adwords until you know it's profitable. This function alone will save you heaps of cash.

The interface of Keyword Elite is very easy to use, and allows you to navigate around the different projects in an easy and effective manner.

The keyword research done by Keyword Elite is fantastic, and will definitely give the user a competitive advantage. Whether you are using Adsense or Adwords, Keyword Elite is the Swiss army knife of keyword tools. With all these different features, the value provided by Keyword Elite is definitely worth the price.