Search engine optimization or simply SEO for your squidoo lens, is an essential and long procedure if you want your lens to get attention and make profits. Without SEO strategies your lens might look nice but won't go anywhere. It is the most important way to get visitors to your lens through search engines, so its extremely important for you to learn at least the essential steps to optimize your lens placing with the search engines. Here are some of the eight basic steps that you should put int action.

1. Learn everything you can about other lenses that compete with your lenses. Do searches regularly to keep an eye on both yours and their rankings and to check for any new competitors on the scene.

2. Get together a list of keywords. The lists are there for the picking, but you have to go after them.Look at your lens rank to reflect the words that best describe your site.

3. Find ways to create phrases with the keywords you've listed. The more phrases you are able to include in the content of your lens, the higher your results will be.

4. Change the content within your lens. Alter everything from headlines to content in your entire lens to make your lens more likely to attract traffic.

5. Fine-tune your keyword list regularly. Realize that the internet is always changing and you must adjust your words to keep having the same impact. Make adjustments as needed to keep your place at the top.

6. Make sure that your lens link is submitted to the best search engines. You don't want to be passed over because you didn't tell the big search engines you are there. Do this submission regularly. Knowing the most popular search engines is essential.

7. Keep a record of your rankings. Just like test results, the rankings you receive will let you know how well you're doing and how far you need to go to reach the top. Use the data to figure out what works and what doesn't and adjust accordingly..

8. Repeat often. You will need to do these steps on a regular basis. Your competition will. Always search for new ways to get better results. Refusing to change isn't going to get you anywhere.

This is a basically simple view of the procedure you need to follow to optimize your search engine results. There are definitely other ways to fine-tune your lens with search engine rankings. To get you started, however, this list will give you a decent start to higher rankings and more profit.