SEO Secrets

Search Engine Optimisation (SEO) is the process by which a website is marketed specifically for search engines so that the website ranks as high as possible in the Search Engine Results Pages (SERPS).

The role of the SEO Specialist is to make the pages within your site more attractive to the search engines by adjusting the structure, programming, content, and links. This marketing process is a long-term investment that can garner tremendous results for a website and company.

Googlebot is is the crawler or spider program that index pages for Google. It collects documents from the web to build a searchable index for the Google search engine.

Search engines such as Google, Yahoo and MSN all use 'bots' to search for web page. Lets take Google as an example. The Google bot has two versions. The first version is called the Deep bot. The deep bot tries to follow every link and add as many pages as it can to the Google index. The second version called the fresh bot constantly crawls through the web in an attempt to find fresh new content.

Here are some SEO Secrets to impress the Google Bots:

Do:

It's often said that content is king. Having content that is different to the average web page is probably the most important step. This will boost the rankings of the site phenomenally as search engines are constantly looking for the freshest, newest information.

Secondly it is important to link your web page from forums, blogs and other popular sites. In saying this it is also natural that people will link your site if your content is worth linking. This boosts rankings as the deep bot tries to add as many pages found, into the index or alternatively people may click on the links in interest of your site.

It is also important to have the link relevant to the key words on your web page, for example the link of this squidoo would be SEO improvement because the Squidoo has to do with improving search engine optimisation. Though on the other hand something like cool web page wouldn't be relevant to link to this site because it isn't about a Cool web page.

Constantly update the content on the web page. Not only does this improve the rankings on Google, but it also improves the amount of regular viewers, which intern creates more traffic.

Use Google's webmaster tools. These tools will show diagnostics of your page(s), statistics, who's linking to you and who you're linking to. It can also be beneficial to add a site-map. If you are unsure on how to create a site map, an excellent tool to use is www.xml-sitemaps.com.

Google's index. By submitting the site, it generally reduces the time taken for Google to index.

Use Meta tags.

Buy a domain name that relates to your niche or main keyword. Generally domain names (such as .com, .net, .org, etc.) sound more professional and often get more clicks resulting in a higher position and higher traffic.

Put keywords or phrases into pictures by using 'alt'.

Put important keywords in tags.

Put important keywords in the page's title.

Don't:

Don't put any content you want the search engine to see in flash or image files. This is because search engines still struggles to 'see' the text in flash files or image files.

Don't put excessive amounts of content that is unrelated to the site. This reduces the chances of the website coming up on Google for what keywords that are actually wanted.

Don't copy content. As said before the search engines look for new fresh content. If a web page has identical or very similar content, the ranking of the page will drop dramatically or alternatively not be indexed at all.

Don't put text the same color as the background and then type lots of key words or phrases in hope to get up rankings. This trick may have worked five years ago, but recently bots have been able to disregard any content with the same hex code as the background. In some cases people have been totally removed from the index of search engines because of excessive 'invisible' text.

Get more SEO Secrets and Expert SEO Advice here..

Google Site and Link Analysis refers to the analysis of information about websites, pages, links and patterns.

Google looks at factors that include the following:

The length of domain registration
Domain ownership changes
WHOIS data and physical address information
C-Class IP information
Keyword and non-keyword domains
The discovery date of new domains/pages
Document change frequency and the amount of change
The number of linked internal documents
Link anchor text
Link discovery date
Link changes and deletions
External link growth patterns
The authority of external links
Link quality ratios
The distribution of links
The lifespan of links
Link patterns (new vs old and old vs new)
Anchor text variety

This list is a comprehensive, but not a complete list. It is however vital to keep these factors in mind when optimizing your own site. Get more SEO Secrets and Insight into Google's SEO Guidelines here..