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The easy way to get the big picture about the work and writings of Seth Godin
WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record.
Seth's blog just reached its 3000th post. It is currently ranked by Technorati as the #1 blog in the world written by a single individual.
This page has links to blog posts, free ebooks and more.
Seth's blog just reached its 3000th post. It is currently ranked by Technorati as the #1 blog in the world written by a single individual.
This page has links to blog posts, free ebooks and more.
Seth's best blog posts from the last 2 years
You should write an ebook
22 points
Tribe Management
21 points
Understanding the funnel
15 points
How to get traffic for your blog
14 points
The web doesn't care
14 points
Starting over with customer service
12 points
Top 10 Secrets of the Marketing Process
11 points
Make something happen
10 points
How to create a great website
10 points
The Long Tail and the Dip
9 points
Permission Marketing
9 points
Seth's Blog: Building an albatross
9 points
Seven tips to build for meaning
8 points
Looking for trouble
7 points
Seth's Blog: Do you deserve it?
6 points
One, a few, most or all
5 points
How to create a good enough website
5 points
The intangibles
5 points
Seth's Blog: Memo to the very small
5 points
What do you know?
4 points
Seth's Blog: The spirit of the game
3 points
Commercial Mortgages
0 points
Five years of blogging
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Amazon Price: $17.13 (as of 12/19/2009)
After five years of blogging and a long run as the most popular columnist in Fast Company's history, I compiled a book.
Tribes!
Tribes: We Need You to Lead Us
Amazon Price: $13.57 (as of 12/19/2009)
This is my latest book, it shipped in October. It's about leadership as a marketing tool. Picked as Book of the Year by 8CR, a New York Times bestseller and short enough to read in an hour.
How to avoid the Meatball Sundae?
First, you have to know what it is
Meatball Sundae is about the mismatch between traditional marketing and what you find online... Find all the details right here:Meatball Sundae
A meatball sundae is the unfortunate result of mixing two good ideas.
The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.
The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.
The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.
This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Video and books
Here are five links to get you started
- The lens about my big book
- Tons of free samples from Small is the New Big
- "Broken" video at Google
- Free video I did at Gel. 20 minutes or so.
- Google talk
- This talk was at Google in February. 45 minutes or so.
- Ted Speech
- From four years ago.
- The Dip book lens
- My latest book, the fastest-selling one I've ever done. It's about quitting.
YES, lots of free ebooks
- Seth's ebooks at one place
- All of them. In one place.
- The new ebook
- Flipping the Funnel.
It's free and it comes in three handy editions. While supplies last... - Money for nothing, traffic ebook
- Just released at the end of 2007. The three secrets of traffic to your blog, your company and especially your Squidoo lens.
Yes, the action figure is real
And it's only $9. And my royalties go to the Acumen Fund. Buy a set for the entire family.The Seth Godin Action Figure!
Recent noteworthy posts
- Squid Soup
- First of a three part post about inertia.
- Different kinds of traffic
- Are you measuring what matters?
- Barry Bonds
- Sometimes, swinging for the fences is not the right strategy
- Can't vs. Won't
- Precise language can change the way you do things
- How to live with a great designer
- Things every marketer might want to know about how designers work.
ABOUT SETH
- Seth's official bio
- Background on his books, education and entrepreneurial activities.
- Squidoo
- Seth's new online venture. Hey! You're already here. Never mind.
- Seth in the Wikipedia
- Seth's biography in the Wikipedia.
SETH'S BLOG, THE LATEST POSTINGS
Fetching RSS feed... please stand bySETH'S PHILOSOPHY (SHORT VERSION, VIA HIS BOOKS)
- For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage, and Oreo cookies come in more than nineteen flavors.
In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So advertising stopped working. - One insight is that marketing with permission works better than spam. In other words, delivering anticipated, personal and relevant ads to the people who want to get them is always more effective than yelling loudly at strangers. PERMISSION MARKETING addresses this issue.
- Once an idea is in the hands of people who care about its success, it may be lucky enough to benefit from digitally augmented word of mouth. I call this an ideavirus. Modern ideas spread online and off, and this is faster and more effective than the old-fashioned centralized way of selling. UNLEASHING THE IDEAVIRUS is the most successful ebook of all time and you can buy the paperback for about $10. Feel free to look for the ebook online as well. It's free.
- It's remarkable products that get remarked on. That seems obvious, but it flies in the face of the way most goods and services and business items are created and marketed. Boring is invisible. PURPLE COW is all about this.
- The thing that makes something remarkable isn't usually directly related to the original purpose of the product or service. It's the FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the remarkable service or pricing that makes people talk about it and spread the word.
- The controversial ALL MARKETERS ARE LIARS isn't about lying at all. It's about telling stories that people want to believe. It's about the fact that people want bottled water, not tap, iPod Nanos, not Rios, and politicians who talk straight, regardless of the consequences... But most of all, it's about authenticity.
- Marketing is now called leadership. You can lead a tribe of people, connect them, commit to them and create a movement.
- Most of all, Godin believes that it's possible to enjoy your job, to do the right thing, to be transparent, to give more than you get and to be successful, all at the same time. In fact, that's sort of the definition of success, isn't it?
TOP 7 'SETH'S BLOG' POSTS OF ALL TIME
- Small is the new big
- How the net turns the advantage of the mighty upside down.
- Don't shave that yak!
- How to get things done.
- What makes an idea viral?
- How ideas spread. The short version
- Beware the CEO Blog
- Well, beware the bad ones, anyway.
- The new digital divide
- It's about attitude, not bandwidth
- Two kinds of writing
- For strangers and for friends, of course.
- Death plus a fine
- Just a photo
Contacting Seth
- Phone and stamps rarely succeed. Your best bet is to drop him an email--seth@squidoo.com
IDEAS THAT WORKED (and didn't work)
- Transplantation Journal
- An article, co-written with a well-known cardiologist, about how to radically change the allocation of kidneys for transplants. Didn't work.
- Yoyodyne
- The first online company to figure out direct marketing (the ethical, effective, permission-based way). Sold to Yahoo. Worked.
- Zoomtone records
- Hi-rez, acoustic SACD record label. Didn't work. Not at all.
- Feedsters top 500
- Seth's blog was early... so early, no one read it. Now it's #70 in the English-speaking world, so says Feedster. Worked.
FREE ebooks YOU CAN DOWNLOAD RIGHT NOW
- KNOCK KNOCK
- On web sites that work
- WHO'S THERE
- On blogs that work
- EVERYONE'S AN EXPERT
- On lenses
- UNLEASHING THE IDEAVIRUS
- The breakthrough on how ideas spread. Possibly the most downloaded ebook ever.
- THE BOOTSTRAPPER'S BIBLE
- Not available for a while, here it is again.
BONUS STUFF
- The Fast Company Papers
- Godin is the author of more than forty articles for Fast Company magazine--where he served as a contributor until 2004. Scroll down this page for the entire list.
- But why is this lens in the third person?
- I'm not really sure.
- Recommended book list
- From All Marketers Are Liars
WHAT OTHER PEOPLE ARE SAYING (Not that you can't make up your own mind...)
- Technorati
- A search of recent comments in the blogosphere
- A google search of reviews of Seth's books
Buy some books
Purple Cow: Transform Your Business by Being Remarkable
Short and fun, an easy intro into what it takes to get noticed.
Amazon Price: $13.62 (as of 12/19/2009)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
The latest book. Marketers aren't really liars, they're storytellers.
Amazon Price: (as of 12/19/2009)
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
I edited this book. 33 writers, all for charity.
Amazon Price: $14.93 (as of 12/19/2009)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
My first bestseller. About delivering anticipated, personal and relevant messages to people who want to get them.
Amazon Price: $19.00 (as of 12/19/2009)
Unleashing the Ideavirus
The most popular ebook ever, now in paperback.
Amazon Price: (as of 12/19/2009)
Free Prize Inside: The Next Big Marketing Idea
Underrated, I think. This is about HOW to get remarkable done.
Amazon Price: (as of 12/19/2009)
Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
Perhaps my favorite book. Darwin wrote the foreword.
Amazon Price: $17.05 (as of 12/19/2009)
The Big Red Fez: How To Make Any Web Site Better
Easy but surprising stuff about your website.
Amazon Price: $10.36 (as of 12/19/2009)
The Guerrilla Marketing Handbook
The oldest book on this list. Still good stuff!
Amazon Price: $13.57 (as of 12/19/2009)
The New Book (plus one)
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Amazon Price: $17.13 (as of 12/19/2009)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Amazon Price: $9.76 (as of 12/19/2009)
Meatball Sundae: Is Your Marketing out of Sync?
Amazon Price: $15.57 (as of 12/19/2009)
Tribes: We Need You to Lead Us
Amazon Price: $13.57 (as of 12/19/2009)
Seth on Wikipedia
Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing.
What the web is saying
- How To Get Me To Hang Up On You
- It is a little different though, there it's asyncronpus and some may have OVERLOADED inboxes (like Seth Godin, Chris Guillebeau, and Fred)Read more comments by Mark Essel
- How To Get Me To Hang Up On You
- It is a little different though, there it's asyncronous and some may have OVERLOADED inboxes (like Seth Godin, Chris Guillebeau, and Fred)Read more comments by Mark Essel
- Online Reklamlarını Tazelemek İsteyen Var mı?
- Tüm online reklamlara tıklayan kişilerin %84’ü aynı kişiler (Seth Godin) Bu şu demek: Eğer hedef kitleniz bu %16’daysa çok iyi yöndesiniz. Ama değilse – ki bu daha büyük ihtimal- o zaman başınız dertte, özellikle online reklamlardan medet umuyorsanız. [...] Read more comments by Hasan Basusta
- Online Reklamlarını Tazelemek İsteyen Var mı?
- Tüm online reklamla tıklayan kişilerin %84’ü aynı kişiler (Seth Godin) Bu şu demek: Eğer hedef kitleniz bu %16’daysa çok iyi yöndesiniz. Ama değilse – ki bu daha büyük ihtimal- o zaman başınız dertte, özellikle online reklamlardan medet umuyorsanız. Sormak [...] Read more comments by Hasan Basusta
- Revista Merca2.0: Mercadotecnia, Publicidad y Medios
- Yo le sumaria el libro Purple Cow de Seth Godin, si cumplimos con ese, ya cumplimos con todo por añadidura…. Creo que el secreto no está en seguir tendencias que desaparecerán a los pocos años, sino irnos a lo profundo del concepto… ahi se los [...] Read more comments by Vincent Vega
- Top 10 Blogs of the Year
- [...] ://shaungroves.com/ is a very gifted writer and his passion for releasing children from poverty in Jesus' name is heart warming. Seth Godin http://sethgodin.typepad.com/ . Always short, always relevant. It doesn't always jive with me, but I [...] Read more comments by Cindy_Graves
- Top 10 Blogs of the Year
- [...] ://shaungroves.com/ is a very gifted writer and his passion for releasing children from poverty in Jesus' name is heart warming. Seth Godin http://sethgodin.typepad.com/ . Always short, always relevant. It doesn't always jive with me, but I [...] Read more comments by Cindy_Graves
- Cultural Bias
- Seth Godin just posted an article which seems entirely relevant to this discussion: http://sethgodin.typepad.com/seths_blog/2009/12/think-like-me-agree-with-me.htmlRead more comments by J.D.
- 'What Matters Now': Listen up!
- Seth Godin has compiled thoughts by world changers and put it in this new (free) ebook.Read more comments by gloriarose
- Customers are always right, except when they are wrong
- [...] it is all about figuring out your "ideal client" You are unable to be everything to everybody…. I think Seth Godin once said… "You need to find the right somebody (customers)" Blessings to ALL this Holiday Season! Best [...] Read more comments by Brian Kevin Johnston
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- sha2 sha2 Dec 19, 2009 @ 6:21 pm
- Thanks so much for our generousity in sharing so much information to us. You really deserve our thanks! Its really informative and very helpful for newbies. Thanks again for your awesome information and beautiful lenses.
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- DanCarson DanCarson Dec 16, 2009 @ 11:22 am
- This is a ton of information...it is going to take me some time to go through all of this.
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- DanCarson DanCarson Dec 16, 2009 @ 11:22 am
- This is a ton of information...it is going to take me some time to go through all of this.
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- quotepotato quotepotato Dec 10, 2009 @ 4:50 pm
- Sry didn't mean to dbl post. The connection here has been chunky. Kindly delete as necessary. Thx.
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- quotepotato quotepotato Dec 10, 2009 @ 4:28 pm
- Wow I am impressed. This has taught me all about Squidoo in one lens. Thanks Seth. Great info, books, posting, blogs, resources, RSS, etc.
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- quotepotato quotepotato Dec 10, 2009 @ 4:28 pm
- Wow I am impressed. This has taught me all about Squidoo in one lens. Thanks Seth. Great info, books, posting, blogs, resources, RSS, etc.
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- esstat17 esstat17 Nov 5, 2009 @ 8:10 am
- I hope I could create lens like this.. It is very inspiring..
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- Kapalbility Kapalbility Oct 30, 2009 @ 2:31 pm
- So much to learn here.
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- lasertek lasertek Oct 20, 2009 @ 6:39 pm
- Thank you for putting up Squidoo. I'm having so much fun reading lens after lens after lens.
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- ScottsdaleRealEstate ScottsdaleRealEstate Oct 19, 2009 @ 10:02 pm
- Hi Seth,
Recently new to your Squidoo, What a GREAT concept! Thanks for the opportunity, a friend from Scottsdale, Arizona.
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- JoyfulPamela JoyfulPamela Oct 17, 2009 @ 10:02 am
- Thank you for creating Squidoo, Seth, and for sharing all this wonderful advice for beginners. I'm really enjoying reading all the lenses and attempting to write my own.
Pamela :)
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- skilly skilly Oct 17, 2009 @ 12:15 am
- Love squiddo. Thanks.
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- kelly093080 kelly093080 Oct 10, 2009 @ 11:38 pm
- Really interesting lens with lots of great info. I have picked up some great ideas and learnt some good information. Thank for your niche lens, this is the five stars for me, thank again.. Also, I found a very informative webiste about How To Make Bigger Penis http://www.howpenis.com
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- thesuccess thesuccess Sep 23, 2009 @ 4:21 pm
- Seth
One of your many loyal followers; and thanks for Squidoo which has given me an outlet for all my diverse interests!
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- dzollman dzollman Sep 19, 2009 @ 11:32 pm
- In response to the "Seth Godin on Social networking" video:
Seth, if you're ever in Troy, NY, my dorm room is yours!
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