Seth Godin!

sethgodin by sethgodin
Last updated: 11/16/2011

The easy way to get the big picture about the work and writings of Seth Godin

WRITER of bestselling books about marketing. SPEAKER with a unique style and great reputation. ENTREPRENEUR with a track record.

Seth's blog just reached its 4000th post. Back when the algorithm was interesting, the blog was ranked by Technorati as the #1 blog in the world written by a single individual.

This page has links to blog posts, free ebooks and more.

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POKE THE BOX

Poke the Box

Amazon Price: $5.90 (as of 02/03/2012)Buy Now

Published in early 2011, this is a short punch to the gut, a manifesto about starting something. A top 10 bestseller.

At the NextGen charity conference

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We Are All Weird

We Are All Weird

Amazon Price: $13.82 (as of 02/03/2012)Buy Now

My latest book. Short and to the point--the world won't embrace, leverage or even tolerate normal any longer.

With Bryan in Orange County

Part one of several
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With Gerhard talking about selling

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Pick Four

With a preface and makeover by Seth

Pick Four (4 Pack - Designed to Share)

Amazon Price: $39.99 (as of 02/03/2012)Buy Now

Every single copy printed sold out in three hours, but more will be available by mid-August, 2011.

The Zig Ziglar goal planner is a classic--because it works. Now updated in a handsome, easy and really inexpensive version (you get four in a pack) it's really worth a try. It's hard to overstate how effective it is.

Five years of blogging

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

Amazon Price: $2.94 (as of 02/03/2012)Buy Now

After five years of blogging and a long run as the most popular columnist in Fast Company's history, I compiled a book.

The Shipit Journal

The ShipIt Journal Five Pack

Amazon Price: (as of 02/03/2012)Buy Now

You get five copies of this handy workbook, and they will absolutely help you get things done. Unlike a traditional book, this one works because you write in it, committing to goals and confronting the fear that might be holding your team back. A top five bestseller.

My biggest selling book

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Tribes!

Tribes: We Need You to Lead Us

Amazon Price: $9.50 (as of 02/03/2012)Buy Now

This is my latest book, it shipped in October. It's about leadership as a marketing tool. Picked as Book of the Year by 8CR, a New York Times bestseller and short enough to read in an hour.

Video and books

Here are five links to get you started
The lens about my big book
Tons of free samples from Small is the New Big
"Broken" video at Google
Free video I did at Gel. 20 minutes or so.
Google talk
This talk was at Google in February. 45 minutes or so.
Ted Speech
From four years ago.
The Dip book lens
My latest book, the fastest-selling one I've ever done. It's about quitting.

YES, lots of free ebooks

Seth's ebooks at one place
All of them. In one place.
The new ebook
Flipping the Funnel.

It's free and it comes in three handy editions. While supplies last...
Money for nothing, traffic ebook
Just released at the end of 2007. The three secrets of traffic to your blog, your company and especially your Squidoo lens.
Knock Knock
Seth's 2005 book on web design

Yes, the action figure is real

And it's only $9. And my royalties go to the Acumen Fund. Buy a set for the entire family.

The Seth Godin Action Figure!

How to avoid the Meatball Sundae?

First, you have to know what it is

Meatball Sundae is about the mismatch between traditional marketing and what you find online... Find all the details right here:

Meatball Sundae

A meatball sundae is the unfortunate result of mixing two good ideas.

The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.

The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.

The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.

This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.

Pick your favorite Seth titles

Linchpin: Are You Indispensable? by Seth Godin

Linchpin: Are You Indispensable? by Seth Godin

"The only way to get what you're worth is to stand more...7 points

Linchpin: Are You Indispensable? by Seth Godin - Kindle Version

Linchpin: Are You Indispensable? by Seth Godin - Kindle Version

The bestselling author of Tribes and The Dip returns more...2 points

Poke the Box by Seth Godin

Poke the Box by Seth Godin

We send our kids to school and obsess about their more...1 point

We Are All Weird by Seth Godin

We Are All Weird by Seth Godin

We Are All Weird is a celebration of choice, of tr more...1 point

Recent noteworthy posts

Squid Soup
First of a three part post about inertia.
Different kinds of traffic
Are you measuring what matters?
Barry Bonds
Sometimes, swinging for the fences is not the right strategy
Can't vs. Won't
Precise language can change the way you do things
How to live with a great designer
Things every marketer might want to know about how designers work.

ABOUT SETH

Seth's official bio
Background on his books, education and entrepreneurial activities.
Squidoo
Seth's new online venture. Hey! You're already here. Never mind.
Seth in the Wikipedia
Seth's biography in the Wikipedia.

SETH'S BLOG, THE LATEST POSTINGS

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SETH'S PHILOSOPHY (SHORT VERSION, VIA HIS BOOKS)

  1. For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage, and Oreo cookies come in more than nineteen flavors.

    In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So advertising stopped working.

  2. One insight is that marketing with permission works better than spam. In other words, delivering anticipated, personal and relevant ads to the people who want to get them is always more effective than yelling loudly at strangers. PERMISSION MARKETING addresses this issue.

  3. Once an idea is in the hands of people who care about its success, it may be lucky enough to benefit from digitally augmented word of mouth. I call this an ideavirus. Modern ideas spread online and off, and this is faster and more effective than the old-fashioned centralized way of selling. UNLEASHING THE IDEAVIRUS is the most successful ebook of all time and you can buy the paperback for about $10. Feel free to look for the ebook online as well. It's free.

  4. It's remarkable products that get remarked on. That seems obvious, but it flies in the face of the way most goods and services and business items are created and marketed. Boring is invisible. PURPLE COW is all about this.

  5. The thing that makes something remarkable isn't usually directly related to the original purpose of the product or service. It's the FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the remarkable service or pricing that makes people talk about it and spread the word.

  6. The controversial ALL MARKETERS ARE LIARS isn't about lying at all. It's about telling stories that people want to believe. It's about the fact that people want bottled water, not tap, iPod Nanos, not Rios, and politicians who talk straight, regardless of the consequences... But most of all, it's about authenticity.

  7. Marketing is now called leadership. You can lead a tribe of people, connect them, commit to them and create a movement.
  8. Most of all, Godin believes that it's possible to enjoy your job, to do the right thing, to be transparent, to give more than you get and to be successful, all at the same time. In fact, that's sort of the definition of success, isn't it?

TOP 7 'SETH'S BLOG' POSTS OF ALL TIME (from before 2010)

Small is the new big
How the net turns the advantage of the mighty upside down.
Don't shave that yak!
How to get things done.
What makes an idea viral?
How ideas spread. The short version
Beware the CEO Blog
Well, beware the bad ones, anyway.
The new digital divide
It's about attitude, not bandwidth
Two kinds of writing
For strangers and for friends, of course.
Death plus a fine
Just a photo

IDEAS THAT WORKED (and didn't work)

Transplantation Journal
An article, co-written with a well-known cardiologist, about how to radically change the allocation of kidneys for transplants. Didn't work.
Yoyodyne
The first online company to figure out direct marketing (the ethical, effective, permission-based way). Sold to Yahoo. Worked.
Zoomtone records
Hi-rez, acoustic SACD record label. Didn't work. Not at all.
Feedsters top 500
Seth's blog was early... so early, no one read it. Now it's #70 in the English-speaking world, so says Feedster. Worked.

FREE ebooks YOU CAN DOWNLOAD RIGHT NOW

KNOCK KNOCK
On web sites that work
WHO'S THERE
On blogs that work
EVERYONE'S AN EXPERT
On lenses
UNLEASHING THE IDEAVIRUS
The breakthrough on how ideas spread. Possibly the most downloaded ebook ever.
THE BOOTSTRAPPER'S BIBLE
Not available for a while, here it is again.

BONUS STUFF

The Fast Company Papers
Godin is the author of more than forty articles for Fast Company magazine--where he served as a contributor until 2004. Scroll down this page for the entire list.
But why is this lens in the third person?
I'm not really sure.
Recommended book list
From All Marketers Are Liars

WHAT OTHER PEOPLE ARE SAYING (Not that you can't make up your own mind...)

Technorati
A search of recent comments in the blogosphere
Google
A google search of reviews of Seth's books

The best of the Domino Project

Poke the Box by Seth Godin

Poke the Box by Seth Godin

If you're stuck at the starting line, you don't need more...0 points

Anything You Want by Derek Sivers

Anything You Want by Derek Sivers

Best known for creating CD Baby, the most popular music more...0 points

Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella

Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella

Want to learn how to maximize social media? When to more...0 points

Do the Work by Steven Pressfield

Do the Work by Steven Pressfield

Could you be getting in your way of producing great more...0 points

Read This Before Our Next Meeting by Al Pittampalli

Read This Before Our Next Meeting by Al Pittampalli

How many times have you dreaded going to a meeting more...0 points

End Malaria

End Malaria

End Malaria is more than a book, it's a great cause. more...0 points

Self-Reliance by Ralph Waldo Emerson

Self-Reliance by Ralph Waldo Emerson

Redefining the classic essay, this modern edition of more...0 points

We Are All Weird by Seth Godin

We Are All Weird by Seth Godin

We Are All Weird is a celebration of choice, of tr more...0 points

Buy some books

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Seth on YouTube

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"All Marketers are Liars" - Seth Godin speaks at Google 7 points

Seth Godin: Sliced bread and other marketing delights 4 points

Seth Godin Shaved Our Heads in Salt Lake City, Utah 1 of 3 1 point

Chemistry Digital Vlog One 1 point

Seth on Wikipedia

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The Amex Open Videos

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It was me and Tom and Susan on stage and I admit I got a little carried away. Have fun.

Seth Godin & Tom Peters on blogging. 5 points

Seth Godin on Social networking. 5 points

Tom Peters & Seth Godin on decency. 2 points

Top five videos (not counting TED)

Seth Godin on "Influencing the Masses"
by acumenfund | video info

58 ratings | 43,913 views
curated content from YouTube

The Lizard Brain at 99%

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Seth Godin is the bestselling author of more than seven books. He writes about marketing, the spread of ideas and managing both customers and employee... more »

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Seth's newest NYT bestseller 

Linchpin: Are You Indispensable?

Amazon Price: $7.02 (as of 02/03/2012)Buy Now

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