The easy way to get the big picture about the work and writings of Seth Godin
Seth's blog just reached its 4000th post. Back when the algorithm was interesting, the blog was ranked by Technorati as the #1 blog in the world written by a single individual.
This page has links to blog posts, free ebooks and more.
Press Pause Play
POKE THE BOX
Poke the Box
Amazon Price: $6.29 (as of 05/15/2012)![]()
Published in early 2011, this is a short punch to the gut, a manifesto about starting something. A top 10 bestseller.
We Are All Weird
We Are All Weird
Amazon Price: $10.47 (as of 05/15/2012)![]()
My latest book. Short and to the point--the world won't embrace, leverage or even tolerate normal any longer.
FREE ebooks YOU CAN DOWNLOAD RIGHT NOW
- KNOCK KNOCK
- On web sites that work
- WHO'S THERE
- On blogs that work
- EVERYONE'S AN EXPERT
- On lenses
- UNLEASHING THE IDEAVIRUS
- The breakthrough on how ideas spread. Possibly the most downloaded ebook ever.
- THE BOOTSTRAPPER'S BIBLE
- Not available for a while, here it is again.
At the NextGen charity conference
My biggest selling book
With Gerhard talking about selling
Five years of blogging
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Amazon Price: $2.69 (as of 05/15/2012)![]()
After five years of blogging and a long run as the most popular columnist in Fast Company's history, I compiled a book.
Tribes!
Tribes: We Need You to Lead Us
Amazon Price: $8.49 (as of 05/15/2012)![]()
This is my latest book, it shipped in October. It's about leadership as a marketing tool. Picked as Book of the Year by 8CR, a New York Times bestseller and short enough to read in an hour.
Video and books
- The lens about my big book
- Tons of free samples from Small is the New Big
- "Broken" video at Google
- Free video I did at Gel. 20 minutes or so.
- Google talk
- This talk was at Google in February. 45 minutes or so.
- Ted Speech
- From four years ago.
- The Dip book lens
- My latest book, the fastest-selling one I've ever done. It's about quitting.
YES, lots of free ebooks
- Seth's ebooks at one place
- Most of them. In one place.
- The new ebook
- Flipping the Funnel.
It's free and it comes in three handy editions. While supplies last... - Money for nothing, traffic ebook
- Just released at the end of 2007. The three secrets of traffic to your blog, your company and especially your Squidoo lens.
- Knock Knock
- Seth's 2005 book on web design
Selected blog posts from the last few years
You should write an ebook
41 points
Tribe Management
36 points
Understanding the funnel
25 points
How to get traffic for your blog
24 points
The web doesn't care
21 points
Make something happen
20 points
How to create a great website
18 points
Permission Marketing
18 points
Starting over with customer service
16 points
The Long Tail and the Dip
15 points
Seven tips to build for meaning
13 points
Seth's Blog: Building an albatross
13 points
Looking for trouble
12 points
Top 10 Secrets of the Marketing Process
11 points
Seth's Blog: The forces of mediocrity
10 points
Seth's Blog: Do you deserve it?
10 points
One, a few, most or all
8 points
How to create a good enough website
8 points
The intangibles
8 points
Seth's Blog: Memo to the very small
8 points
Seth's Blog: The spirit of the game
7 points
Yes, the action figure is real
And it's only $9. And my royalties go to the Acumen Fund. Buy a set for the entire family.The Seth Godin Action Figure!
Pick Four
Pick Four (4 Pack - Designed to Share)
Amazon Price: $23.99 (as of 05/15/2012)![]()
Every single copy printed sold out in three hours, but more will be available by mid-August, 2011.
The Zig Ziglar goal planner is a classic--because it works. Now updated in a handsome, easy and really inexpensive version (you get four in a pack) it's really worth a try. It's hard to overstate how effective it is.
How to avoid the Meatball Sundae?
First, you have to know what it is
Meatball Sundae is about the mismatch between traditional marketing and what you find online... Find all the details right here:Meatball Sundae
A meatball sundae is the unfortunate result of mixing two good ideas.
The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.
The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.
The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.
This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Pick your favorite Seth titles
Linchpin: Are You Indispensable? by Seth Godin
"The only way to get what you're worth is to stand more...12 points
Linchpin: Are You Indispensable? by Seth Godin - Kindle Version
The bestselling author of Tribes and The Dip returns more...3 points
Poke the Box by Seth Godin
We send our kids to school and obsess about their more...2 points
We Are All Weird by Seth Godin
We Are All Weird is a celebration of choice, of tr more...2 points
Recent noteworthy posts
- Squid Soup
- First of a three part post about inertia.
- Different kinds of traffic
- Are you measuring what matters?
- Barry Bonds
- Sometimes, swinging for the fences is not the right strategy
- Can't vs. Won't
- Precise language can change the way you do things
- How to live with a great designer
- Things every marketer might want to know about how designers work.
ABOUT SETH
- Seth's official bio
- Background on his books, education and entrepreneurial activities.
- Squidoo
- Seth's new online venture. Hey! You're already here. Never mind.
- Seth in the Wikipedia
- Seth's biography in the Wikipedia.
SETH'S BLOG, THE LATEST POSTINGS
SETH'S PHILOSOPHY (SHORT VERSION, VIA HIS BOOKS)
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For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage, and Oreo cookies come in more than nineteen flavors.
In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So advertising stopped working. - One insight is that marketing with permission works better than spam. In other words, delivering anticipated, personal and relevant ads to the people who want to get them is always more effective than yelling loudly at strangers. PERMISSION MARKETING addresses this issue.
- Once an idea is in the hands of people who care about its success, it may be lucky enough to benefit from digitally augmented word of mouth. I call this an ideavirus. Modern ideas spread online and off, and this is faster and more effective than the old-fashioned centralized way of selling. UNLEASHING THE IDEAVIRUS is the most successful ebook of all time and you can buy the paperback for about $10. Feel free to look for the ebook online as well. It's free.
- It's remarkable products that get remarked on. That seems obvious, but it flies in the face of the way most goods and services and business items are created and marketed. Boring is invisible. PURPLE COW is all about this.
- The thing that makes something remarkable isn't usually directly related to the original purpose of the product or service. It's the FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the remarkable service or pricing that makes people talk about it and spread the word.
- The controversial ALL MARKETERS ARE LIARS isn't about lying at all. It's about telling stories that people want to believe. It's about the fact that people want bottled water, not tap, iPod Nanos, not Rios, and politicians who talk straight, regardless of the consequences... But most of all, it's about authenticity.
- Marketing is now called leadership. You can lead a tribe of people, connect them, commit to them and create a movement.
- Most of all, Godin believes that it's possible to enjoy your job, to do the right thing, to be transparent, to give more than you get and to be successful, all at the same time. In fact, that's sort of the definition of success, isn't it?
TOP 7 'SETH'S BLOG' POSTS OF ALL TIME (from before 2010)
- Small is the new big
- How the net turns the advantage of the mighty upside down.
- Don't shave that yak!
- How to get things done.
- What makes an idea viral?
- How ideas spread. The short version
- Beware the CEO Blog
- Well, beware the bad ones, anyway.
- The new digital divide
- It's about attitude, not bandwidth
- Two kinds of writing
- For strangers and for friends, of course.
- Death plus a fine
- Just a photo
IDEAS THAT WORKED (and didn't work)
- Transplantation Journal
- An article, co-written with a well-known cardiologist, about how to radically change the allocation of kidneys for transplants. Didn't work.
- Yoyodyne
- The first online company to figure out direct marketing (the ethical, effective, permission-based way). Sold to Yahoo. Worked.
- Zoomtone records
- Hi-rez, acoustic SACD record label. Didn't work. Not at all.
- Feedsters top 500
- Seth's blog was early... so early, no one read it. Now it's #70 in the English-speaking world, so says Feedster. Worked.
BONUS STUFF
- The Fast Company Papers
- Godin is the author of more than forty articles for Fast Company magazine--where he served as a contributor until 2004. Scroll down this page for the entire list.
- But why is this lens in the third person?
- I'm not really sure.
- Recommended book list
- From All Marketers Are Liars
WHAT OTHER PEOPLE ARE SAYING (Not that you can't make up your own mind...)
- Technorati
- A search of recent comments in the blogosphere
- A google search of reviews of Seth's books
The best of the Domino Project
Do the Work by Steven Pressfield
Could you be getting in your way of producing great more...1 point
Poke the Box by Seth Godin
If you're stuck at the starting line, you don't need more...0 points
Anything You Want by Derek Sivers
Best known for creating CD Baby, the most popular music more...0 points
Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas by Dan Zarrella
Want to learn how to maximize social media? When to more...0 points
Read This Before Our Next Meeting by Al Pittampalli
How many times have you dreaded going to a meeting more...0 points
End Malaria
End Malaria is more than a book, it's a great cause. more...0 points
Self-Reliance by Ralph Waldo Emerson
Redefining the classic essay, this modern edition of more...0 points
We Are All Weird by Seth Godin
We Are All Weird is a celebration of choice, of tr more...0 points
Buy some books
Hot posts from 2009
The Dip by Seth Godin
A blog inspired by Seth Godin's book, The Dip.6 points
Seth's Blog: Really Bad Powerpoint
I wrote this about four years ago, originally as a more...2 points
All Marketers Are Liars by Seth Godin
The blog about the newly recovered book about stor more...1 point
Seth's Blog: Graduate school for unemployed college students
Fewer college grads have jobs than at any other ti more...1 point
Seth's Blog: The hierarchy of success
I think it looks like this: Attitude Approach Goal more...1 point
Seth's Blog: You matter
When you love the work you do and the people you d more...1 point
Seth's Blog: Malcolm is wrong
I've never written those three words before, but h more...0 points
Seth's Blog: How to make money using the Internet
Make money: not by building an internet company, b more...0 points
Seth's Blog: Things to ask before you redo your website
I don't do any consulting, but that doesn't stop p more...0 points
Seth's Blog: What Matters Now: get the free ebook
[Update! Now available in a print edition, all pro more...0 points
Seth's Blog: This is broken
I did this talk about three years ago. [Higher qua more...0 points
Seth's Blog: Guy #3
Paul just sent over this video of a dance tribe fo more...0 points
Seth's Blog: "All I do is work here"
Over the past few months, I've had quite a few int more...0 points
Seth's Blog: Ode: How to tell a great story
Chris Fralic reminded me of this piece I wrote for more...0 points
Seth's Blog: Personal branding in the age of Google
A friend advertised on Craigslist for a housekeepe more...0 points
Seth's Blog: How to send a personal email
Here are some easy to follow tips that will help y more...0 points
Seth's Blog: The problem with non
Non as in non-profit. The first issue is the way y more...0 points
Seth's Blog: How to get traffic for your blog
My friend Fred, a talented blogger, asked me for a more...0 points
Popular posts from 2008
Seth's Blog: Scarcity
2 points
Seth's Blog: Email checklist
1 point
Seth's Blog: Is effort a myth?
0 points
Blurb this page
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markcollard
May 10, 2012 @ 8:11 pm | delete
- I wake up to you Seth every morning. You don't waste a word, and everyting you say has extraordinary value. You inspire no me end, and if you ever come to Australai I'll be the first one in line to see you. Blog on....
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anka_n May 9, 2012 @ 7:21 am | delete
- Seth is always telling things we think we knew before, ideas so common sense that we have never expressed... He's simply amazing!
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SandraRose May 9, 2012 @ 7:17 am | delete
- wow, you have a wealth of informaion here! I'm glad to be connected and learn from you!
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arcarmi
May 2, 2012 @ 9:22 pm | delete
- Cool guy!
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rentinlondon
Apr 30, 2012 @ 6:05 pm | delete
- That's a lot of reading I've got to catch up on - thanks for letting people access them for free!
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bluefish1960
Apr 4, 2012 @ 11:36 am | delete
- Jeez...I must have been under a rock these last few years, I've never heard of Seth.
It's a really great lens and I enjoyed reading it.
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videocardguide
Mar 29, 2012 @ 7:27 am | delete
- Great lens. Some really awesome tips. I'm currently setting a lens about video cards. I also have two websites at ati cards and nvidia cards. Struggling to get visitors at the moment.
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ElizabethGraceWright
Mar 28, 2012 @ 5:24 am | delete
- Hey
Trying to get help for my lens. Cannot get on to squid help desk. Being ignored. no one relying can u help?
elizabethgrawright@yahoo.co.uk
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Halloweenkitchenwitch
Mar 27, 2012 @ 12:20 am | delete
- Thank you for the wonderful opportunity that is Squidoo and all the great info in this lens.
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hhahah
Mar 20, 2012 @ 7:49 am | delete
- Yes, the main aim is for webmasters to submit their sites to gain links and hopefully higher ranking on the search engines. Hope this answers your question, I am kind of new on the forums and still trying to gain knowledge.
gift ideas
Anniversary Gifts
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brynimagire
Mar 10, 2012 @ 1:59 pm | delete
- I see your googletalk video presentation. I like this. thanks!!!
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brynimagire
Mar 10, 2012 @ 1:58 pm | delete
- I see your googletalk video presentation. I like this. thanks!!!
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ionlabs
Mar 10, 2012 @ 1:31 am | delete
- Your one of the greatest authors of inspirational and actionable business books.
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Squidrocket
Mar 5, 2012 @ 12:05 am | delete
- You are an awesome person :) I was writing my lens about led grow lights when I came across this and decided to find out more about purple cows :) an inspiration to all!
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girlfriendfactory Feb 15, 2012 @ 9:36 am | delete
- You, Seth Godin, are just a little bald purple cow of goodness, aren't ya? How is it you have so many remarkable ideas packed in to that meatball of yours? Love it! Now if I could just figure out how to implement all of the ideas I have after listening to you, I could have my dessert and eat it too! Thanks for sharing!
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