Who is Seth Godin!
Ranked #24,811 in Business, #328,663 overall
The easy way to get the big picture about the work and writings of Seth Godin
Seth's blog just reached its 3700th post. Back when the algorithm was interesting, the blog was ranked by Technorati as the #1 blog in the world written by a single individual.
This page has links to blog posts, free ebooks and more.
Seth's best blog posts from the last 2 years
You should write an ebook
29 points
Tribe Management
25 points
Understanding the funnel
19 points
The web doesn't care
18 points
How to get traffic for your blog
16 points
Make something happen
13 points
How to create a great website
13 points
Starting over with customer service
13 points
The Long Tail and the Dip
12 points
Seven tips to build for meaning
10 points
Top 10 Secrets of the Marketing Process
10 points
Permission Marketing
10 points
Seth's Blog: Building an albatross
10 points
Looking for trouble
7 points
Seth's Blog: Do you deserve it?
7 points
One, a few, most or all
5 points
How to create a good enough website
5 points
The intangibles
5 points
Seth's Blog: Memo to the very small
5 points
What do you know?
4 points
Seth's Blog: The spirit of the game
3 points
Five years of blogging
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Amazon Price: $17.13 (as of 09/05/2010)
After five years of blogging and a long run as the most popular columnist in Fast Company's history, I compiled a book.
Hot posts from 2009
The Dip by Seth Godin
A blog inspired by Seth Godin's book, The Dip.2 points
All Marketers Are Liars by Seth Godin
The blog about the newly recovered book about stor more...0 points
Seth's Blog: Graduate school for unemployed college students
Fewer college grads have jobs than at any other ti more...0 points
Seth's Blog: Malcolm is wrong
I've never written those three words before, but h more...0 points
Seth's Blog: How to make money using the Internet
Make money: not by building an internet company, b more...0 points
Seth's Blog: Things to ask before you redo your website
I don't do any consulting, but that doesn't stop p more...0 points
Seth's Blog: What Matters Now: get the free ebook
[Update! Now available in a print edition, all pro more...0 points
Seth's Blog: This is broken
I did this talk about three years ago. [Higher qua more...0 points
Seth's Blog: Guy #3
Paul just sent over this video of a dance tribe fo more...0 points
Seth's Blog: "All I do is work here"
Over the past few months, I've had quite a few int more...0 points
Seth's Blog: Ode: How to tell a great story
Chris Fralic reminded me of this piece I wrote for more...0 points
Seth's Blog: Personal branding in the age of Google
A friend advertised on Craigslist for a housekeepe more...0 points
Seth's Blog: Really Bad Powerpoint
I wrote this about four years ago, originally as a more...0 points
Seth's Blog: How to send a personal email
Here are some easy to follow tips that will help y more...0 points
Seth's Blog: The hierarchy of success
I think it looks like this: Attitude Approach Goal more...0 points
Seth's Blog: You matter
When you love the work you do and the people you d more...0 points
Seth's Blog: The problem with non
Non as in non-profit. The first issue is the way y more...0 points
Seth's Blog: How to get traffic for your blog
My friend Fred, a talented blogger, asked me for a more...0 points
The New Book
Linchpin: Are You Indispensable?
Amazon Price: $17.13 (as of 09/05/2010)
Tribes!
Tribes: We Need You to Lead Us
Amazon Price: $14.25 (as of 09/05/2010)
This is my latest book, it shipped in October. It's about leadership as a marketing tool. Picked as Book of the Year by 8CR, a New York Times bestseller and short enough to read in an hour.
How to avoid the Meatball Sundae?
First, you have to know what it is
Meatball Sundae is about the mismatch between traditional marketing and what you find online... Find all the details right here:Meatball Sundae
A meatball sundae is the unfortunate result of mixing two good ideas.
The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.
The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.
The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.
This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Video and books
- The lens about my big book
- Tons of free samples from Small is the New Big
- "Broken" video at Google
- Free video I did at Gel. 20 minutes or so.
- Google talk
- This talk was at Google in February. 45 minutes or so.
- Ted Speech
- From four years ago.
- The Dip book lens
- My latest book, the fastest-selling one I've ever done. It's about quitting.
YES, lots of free ebooks
- Seth's ebooks at one place
- All of them. In one place.
- The new ebook
- Flipping the Funnel.
It's free and it comes in three handy editions. While supplies last... - Money for nothing, traffic ebook
- Just released at the end of 2007. The three secrets of traffic to your blog, your company and especially your Squidoo lens.
- Knock Knock
- Seth's 2005 book on web design
Yes, the action figure is real
And it's only $9. And my royalties go to the Acumen Fund. Buy a set for the entire family.The Seth Godin Action Figure!
Pick your favorite Seth titles
Linchpin: Are You Indispensable? by Seth Godin
"The only way to get what you're worth is to more...4 points
Recent noteworthy posts
- Squid Soup
- First of a three part post about inertia.
- Different kinds of traffic
- Are you measuring what matters?
- Barry Bonds
- Sometimes, swinging for the fences is not the right strategy
- Can't vs. Won't
- Precise language can change the way you do things
- How to live with a great designer
- Things every marketer might want to know about how designers work.
ABOUT SETH
- Seth's official bio
- Background on his books, education and entrepreneurial activities.
- Squidoo
- Seth's new online venture. Hey! You're already here. Never mind.
- Seth in the Wikipedia
- Seth's biography in the Wikipedia.
SETH'S BLOG, THE LATEST POSTINGS
Fetching RSS feed... please stand bySETH'S PHILOSOPHY (SHORT VERSION, VIA HIS BOOKS)
- For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage, and Oreo cookies come in more than nineteen flavors.
In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So advertising stopped working. - One insight is that marketing with permission works better than spam. In other words, delivering anticipated, personal and relevant ads to the people who want to get them is always more effective than yelling loudly at strangers. PERMISSION MARKETING addresses this issue.
- Once an idea is in the hands of people who care about its success, it may be lucky enough to benefit from digitally augmented word of mouth. I call this an ideavirus. Modern ideas spread online and off, and this is faster and more effective than the old-fashioned centralized way of selling. UNLEASHING THE IDEAVIRUS is the most successful ebook of all time and you can buy the paperback for about $10. Feel free to look for the ebook online as well. It's free.
- It's remarkable products that get remarked on. That seems obvious, but it flies in the face of the way most goods and services and business items are created and marketed. Boring is invisible. PURPLE COW is all about this.
- The thing that makes something remarkable isn't usually directly related to the original purpose of the product or service. It's the FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the remarkable service or pricing that makes people talk about it and spread the word.
- The controversial ALL MARKETERS ARE LIARS isn't about lying at all. It's about telling stories that people want to believe. It's about the fact that people want bottled water, not tap, iPod Nanos, not Rios, and politicians who talk straight, regardless of the consequences... But most of all, it's about authenticity.
- Marketing is now called leadership. You can lead a tribe of people, connect them, commit to them and create a movement.
- Most of all, Godin believes that it's possible to enjoy your job, to do the right thing, to be transparent, to give more than you get and to be successful, all at the same time. In fact, that's sort of the definition of success, isn't it?
TOP 7 'SETH'S BLOG' POSTS OF ALL TIME
- Small is the new big
- How the net turns the advantage of the mighty upside down.
- Don't shave that yak!
- How to get things done.
- What makes an idea viral?
- How ideas spread. The short version
- Beware the CEO Blog
- Well, beware the bad ones, anyway.
- The new digital divide
- It's about attitude, not bandwidth
- Two kinds of writing
- For strangers and for friends, of course.
- Death plus a fine
- Just a photo
Contacting Seth
- Phone and stamps rarely succeed. Your best bet is to drop him an email--seth@squidoo.com
IDEAS THAT WORKED (and didn't work)
- Transplantation Journal
- An article, co-written with a well-known cardiologist, about how to radically change the allocation of kidneys for transplants. Didn't work.
- Yoyodyne
- The first online company to figure out direct marketing (the ethical, effective, permission-based way). Sold to Yahoo. Worked.
- Zoomtone records
- Hi-rez, acoustic SACD record label. Didn't work. Not at all.
- Feedsters top 500
- Seth's blog was early... so early, no one read it. Now it's #70 in the English-speaking world, so says Feedster. Worked.
FREE ebooks YOU CAN DOWNLOAD RIGHT NOW
- KNOCK KNOCK
- On web sites that work
- WHO'S THERE
- On blogs that work
- EVERYONE'S AN EXPERT
- On lenses
- UNLEASHING THE IDEAVIRUS
- The breakthrough on how ideas spread. Possibly the most downloaded ebook ever.
- THE BOOTSTRAPPER'S BIBLE
- Not available for a while, here it is again.
BONUS STUFF
- The Fast Company Papers
- Godin is the author of more than forty articles for Fast Company magazine--where he served as a contributor until 2004. Scroll down this page for the entire list.
- But why is this lens in the third person?
- I'm not really sure.
- Recommended book list
- From All Marketers Are Liars
WHAT OTHER PEOPLE ARE SAYING (Not that you can't make up your own mind...)
- Technorati
- A search of recent comments in the blogosphere
- A google search of reviews of Seth's books
Buy some books
Purple Cow: Transform Your Business by Being Remarkable
Short and fun, an easy intro into what it takes to get noticed.
Amazon Price: (as of 09/05/2010)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
The latest book. Marketers aren't really liars, they're storytellers.
Amazon Price: (as of 09/05/2010)
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
I edited this book. 33 writers, all for charity.
Amazon Price: $14.93 (as of 09/05/2010)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
My first bestseller. About delivering anticipated, personal and relevant messages to people who want to get them.
Amazon Price: $17.16 (as of 09/05/2010)
Unleashing the Ideavirus
The most popular ebook ever, now in paperback.
Amazon Price: (as of 09/05/2010)
Free Prize Inside: The Next Big Marketing Idea
Underrated, I think. This is about HOW to get remarkable done.
Amazon Price: (as of 09/05/2010)
Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
Perhaps my favorite book. Darwin wrote the foreword.
Amazon Price: (as of 09/05/2010)
The Big Red Fez: How To Make Any Web Site Better
Easy but surprising stuff about your website.
Amazon Price: $10.36 (as of 09/05/2010)
The Guerrilla Marketing Handbook
The oldest book on this list. Still good stuff!
Amazon Price: $13.57 (as of 09/05/2010)
Seth on Wikipedia
Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing.
What the web is saying
- Beyond Craft
- I read Linchpin as well. I LOVE the way that Seth Godin defines art and his perspective on it. Linchpin is a must read for…well…everyone, in my opinion. (disclaimer – Seth Godin junkie). I chuckled when you mentioned the "old school [...] Read more comments by Trudy
- Crowdfunding
- [...] you look at the details, these are supposed to be mostly artistic projects(Yes coding is artistic) but not business ones.I know Seth Godin is a fan of this type of concept. http://sethgodin.typepad.com/seths_blog/2005/05/fundable_a_n... Also here is a blog [...] Read more comments by SteveMorin
- 10 Social Media Books Every Small Business Owner Should Read
- [...] of thinking. This makes Trust Agents the perfect book to read next. It’s written by Chris Brogan and Julien Smith and endorsed by Seth Godin — all trusted marketing minds whose work has stood the test of time. This is an easy read and will get you [...] Read more comments by Ivana Taylor
- Package Your Business
- [...] to not be associated with a easily communicable idea at all. I always ask, "What kind of guy (or gal) are you?" Seth Godin is the Marketing Guy. Chris Brogan is the Social Media Guy. Pam Slim is the Escape From Cubicle Nation Gal. John Jantsch [...] Read more comments by John Bardos - IdeaEconomy
- The Secret To Success Comes in Purple
- [...] of the blogosphere. 3) My post topic and titles are unusual. The above being said, synchronisticaly I was watching a Google talk by Seth Godin last night and I am giving a lot of thought to, is what I'm doing remarkable or not. Cheers, Stephen.Read more comments by Stephen
- De TV Lab discussie van de Publieke Omroep
- @Michael: dat denk ik ook, maar die houding staat haaks op internet. Sharing is noodzaak. Spreading of ideas, zoals Seth Godin dat zegt, ook. Open Content en Open Source verspreid het snelst, is het meest duurzaam en de enige manier om door te kunnen [...] Read more comments by Raaphorst
- “Foundation elements for modern businesses” http://instapaper.com/zx9ut431C
- "Unless there's a differentiating business reason, use off the shelf software and cheap cloud storage." Suna da gulesim geldi artik Seth Godin bile teknoloji tavsiyesi veriyor :)Read more comments by Ferruh Mavituna
- 23 Tweetable Startup Insights From Seth Godin
- Oh! Yes- A lot of these are rehashed axioms- but the remarkability of Seth Godin lies in the fact that he makes theories come to life in simple, everyday, understandable language. The context gets significance- not 'models' and 'theories'- thus making you [...] Read more comments by Shalabh Pandey
- Throw Out the iPhone & Ditch the Email?
- Thanks Simon. Obviously I haven't ditched my iPhone, iPad or email account either. And Seth Godin still answers his own emails. But this whole thing makes one think. How connected ism TOO connected? Sent from my iPadRead more comments by Ray Edwards
- How To Convert Traffic to a Sale
- I guess it depends. I read Seth Godin and don't mind that he doesn't allow comments. I guess it depends what the posts are about and/or what I want to do on the site.Read more comments by Chris Brogan
Popular posts from 2008
Seth's Blog: Scarcity
2 points
Seth's Blog: Email checklist
1 point
Seth's Blog: Is effort a myth?
0 points
Seth's Blog: Really Bad Powerpoint
0 points
Blurb this page
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sitebuiler Aug 28, 2010 @ 9:46 pm
- Very informative lens.
Making a website is really not that tough, and top of all, you can create a website or more website for free.
Building a website is a extremely individual skill and is different with each client.
It is more about revealing your business to new probable clients and generating new sales.
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Hotspothouse Aug 14, 2010 @ 8:44 pm
- Adding my blog MARKETING TOOL here. Help Everyone Make Money with their BLOG. God Bless You. www.TheBigBangDaily.com Save the WORLD - Make Money - Save your Home.
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OutletStore
Aug 12, 2010 @ 12:49 am
- nice lens. thank you
I book marked your main web page for personal reference.
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3d lcd tv | Discount Wheels | Buy Laptops | Buy Cameras | Clothing Store
sigma zoom len | sigma200-500mm | sigma zoom lens
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jjdickow
Jul 30, 2010 @ 11:45 am
- I can tell that you have a great sense humor seth
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tchandler
Jul 15, 2010 @ 10:12 am
- Thank you Seth for sharing your thoughts about life and many other topics. You rock!
Thomas
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triathlontraining
Jul 2, 2010 @ 7:45 pm
- Good stuff!
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EasyTurf Jun 22, 2010 @ 3:29 pm
- What a great resource!
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- I'm always fascinated in reading interesting squidoo lenses. Yours is one of them..
china usb flash drive
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Schuhe
May 17, 2010 @ 1:11 pm
- love your book Seth, great lense
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skiesgreen
May 10, 2010 @ 11:50 pm
- What a resource. This is such a great lens for so many reasons. Blessed and featured on Sprinkled with Stardust
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- I love Seth's talks, especially this one on Tribes. http://www.shoutreel.com/shouts/4VwaP2
Please share your thoughts on his talks over at Shoutreel! Seth, if you're reading this I'd love to get your feedback and advice on Shoutreel, it's a site me and my friends started in our free time.
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Bea_Gabrielle
May 5, 2010 @ 2:09 am
- Seth never fails to amaze me. Lots of useful info in here. :-) And hey, thanks for the free ebooks, too!
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tejkohli
Apr 20, 2010 @ 1:51 am
- Hi I am Tej Kohli and I want to thanks for this information Tej Kohli
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Apr 20, 2010 @ 12:23 am
- LOVE HIM!!- Lucia (blogger for digital camera review)
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- This is THE place for "All Things Seth". You're the best, Seth!
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The Amex Open Videos
Vote for your favorite
It was me and Tom and Susan on stage and I admit I got a little carried away. Have fun.
by sethgodin
Seth's newest NYT bestseller
Linchpin: Are You Indispensable?
Amazon Price: $17.13 (as of 09/05/2010)
Recent posts from Seth's blog
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