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The easy way to get the big picture about the work and writings of Seth Godin
Seth's blog just reached its 3000th post. It is currently ranked by Technorati as the #1 blog in the world written by a single individual.
This page has links to blog posts, free ebooks and more.
Seth's best blog posts from the last 2 years
You should write an ebook
18 points
Tribe Management
16 points
Understanding the funnel
11 points
How to get traffic for your blog
10 points
Starting over with customer service
9 points
The web doesn't care
9 points
Make something happen
8 points
How to create a great website
8 points
Permission Marketing
8 points
Seth's Blog: Building an albatross
8 points
Seven tips to build for meaning
7 points
The Long Tail and the Dip
7 points
Looking for trouble
6 points
One, a few, most or all
5 points
Seth's Blog: Memo to the very small
5 points
Seth's Blog: Do you deserve it?
5 points
How to create a good enough website
4 points
What do you know?
4 points
The intangibles
4 points
Seth's Blog: The spirit of the game
3 points
make money
1 point
Five years of blogging
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Amazon Price: $17.13 (as of 07/03/2009)
After five years of blogging and a long run as the most popular columnist in Fast Company's history, I compiled a book.
Tribes!
Tribes: We Need You to Lead Us
Amazon Price: $13.57 (as of 07/03/2009)
This is my latest book, it shipped in October. It's about leadership as a marketing tool. Picked as Book of the Year by 8CR, a New York Times bestseller and short enough to read in an hour.
How to avoid the Meatball Sundae?
First, you have to know what it is
Meatball Sundae is about the mismatch between traditional marketing and what you find online... Find all the details right here:Meatball Sundae
A meatball sundae is the unfortunate result of mixing two good ideas.
The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.
The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.
The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.
This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.
Video and books
- The lens about my big book
- Tons of free samples from Small is the New Big
- "Broken" video at Google
- Free video I did at Gel. 20 minutes or so.
- Google talk
- This talk was at Google in February. 45 minutes or so.
- Ted Speech
- From four years ago.
- The Dip book lens
- My latest book, the fastest-selling one I've ever done. It's about quitting.
YES, lots of free ebooks
- Seth's ebooks at one place
- All of them. In one place.
- The new ebook
- Flipping the Funnel.
It's free and it comes in three handy editions. While supplies last... - Money for nothing, traffic ebook
- Just released at the end of 2007. The three secrets of traffic to your blog, your company and especially your Squidoo lens.
Yes, the action figure is real
And it's only $9. And my royalties go to the Acumen Fund. Buy a set for the entire family.The Seth Godin Action Figure!
Pick your favorite Seth titles
Recent noteworthy posts
- Squid Soup
- First of a three part post about inertia.
- Different kinds of traffic
- Are you measuring what matters?
- Barry Bonds
- Sometimes, swinging for the fences is not the right strategy
- Can't vs. Won't
- Precise language can change the way you do things
- How to live with a great designer
- Things every marketer might want to know about how designers work.
ABOUT SETH
- Seth's official bio
- Background on his books, education and entrepreneurial activities.
- Squidoo
- Seth's new online venture. Hey! You're already here. Never mind.
- Seth in the Wikipedia
- Seth's biography in the Wikipedia.
SETH'S BLOG, THE LATEST POSTINGS
Fetching RSS feed... please stand bySETH'S PHILOSOPHY (SHORT VERSION, VIA HIS BOOKS)
- For fifty years, advertising (and the pre-packaged, one-way stories that make good advertising] drove our economy. Then media exploded. We went from three channels to 500 hundred, from no web pages to a billion. At the same time, the number of choices mushroomed. There are more than 100 brands of nationally advertised water. There are dozens of car companies, selling thousands of combinations. Starbucks offers 19,000,000 different ways to order a beverage, and Oreo cookies come in more than nineteen flavors.
In the face of all this choice and clutter, consumers realized that they have quite a bit of power. So advertising stopped working. - One insight is that marketing with permission works better than spam. In other words, delivering anticipated, personal and relevant ads to the people who want to get them is always more effective than yelling loudly at strangers. PERMISSION MARKETING addresses this issue.
- Once an idea is in the hands of people who care about its success, it may be lucky enough to benefit from digitally augmented word of mouth. I call this an ideavirus. Modern ideas spread online and off, and this is faster and more effective than the old-fashioned centralized way of selling. UNLEASHING THE IDEAVIRUS is the most successful ebook of all time and you can buy the paperback for about $10. Feel free to look for the ebook online as well. It's free.
- It's remarkable products that get remarked on. That seems obvious, but it flies in the face of the way most goods and services and business items are created and marketed. Boring is invisible. PURPLE COW is all about this.
- The thing that makes something remarkable isn't usually directly related to the original purpose of the product or service. It's the FREE PRIZE INSIDE, the extra stuff, the stylish bonus, the design or the remarkable service or pricing that makes people talk about it and spread the word.
- The controversial ALL MARKETERS ARE LIARS isn't about lying at all. It's about telling stories that people want to believe. It's about the fact that people want bottled water, not tap, iPod Nanos, not Rios, and politicians who talk straight, regardless of the consequences... But most of all, it's about authenticity.
- Marketing is now called leadership. You can lead a tribe of people, connect them, commit to them and create a movement.
- Most of all, Godin believes that it's possible to enjoy your job, to do the right thing, to be transparent, to give more than you get and to be successful, all at the same time. In fact, that's sort of the definition of success, isn't it?
TOP 7 'SETH'S BLOG' POSTS OF ALL TIME
- Small is the new big
- How the net turns the advantage of the mighty upside down.
- Don't shave that yak!
- How to get things done.
- What makes an idea viral?
- How ideas spread. The short version
- Beware the CEO Blog
- Well, beware the bad ones, anyway.
- The new digital divide
- It's about attitude, not bandwidth
- Two kinds of writing
- For strangers and for friends, of course.
- Death plus a fine
- Just a photo
Contacting Seth
- Phone and stamps rarely succeed. Your best bet is to drop him an email--seth@squidoo.com
IDEAS THAT WORKED (and didn't work)
- Transplantation Journal
- An article, co-written with a well-known cardiologist, about how to radically change the allocation of kidneys for transplants. Didn't work.
- Yoyodyne
- The first online company to figure out direct marketing (the ethical, effective, permission-based way). Sold to Yahoo. Worked.
- Zoomtone records
- Hi-rez, acoustic SACD record label. Didn't work. Not at all.
- Feedsters top 500
- Seth's blog was early... so early, no one read it. Now it's #70 in the English-speaking world, so says Feedster. Worked.
FREE ebooks YOU CAN DOWNLOAD RIGHT NOW
- KNOCK KNOCK
- On web sites that work
- WHO'S THERE
- On blogs that work
- EVERYONE'S AN EXPERT
- On lenses
- UNLEASHING THE IDEAVIRUS
- The breakthrough on how ideas spread. Possibly the most downloaded ebook ever.
- THE BOOTSTRAPPER'S BIBLE
- Not available for a while, here it is again.
BONUS STUFF
- The Fast Company Papers
- Godin is the author of more than forty articles for Fast Company magazine--where he served as a contributor until 2004. Scroll down this page for the entire list.
- But why is this lens in the third person?
- I'm not really sure.
- Recommended book list
- From All Marketers Are Liars
WHAT OTHER PEOPLE ARE SAYING (Not that you can't make up your own mind...)
- Technorati
- A search of recent comments in the blogosphere
- A google search of reviews of Seth's books
Buy some books
Purple Cow: Transform Your Business by Being Remarkable
Short and fun, an easy intro into what it takes to get noticed.
Amazon Price: $13.62 (as of 07/03/2009)
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
The latest book. Marketers aren't really liars, they're storytellers.
Amazon Price: $16.29 (as of 07/03/2009)
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
I edited this book. 33 writers, all for charity.
Amazon Price: $13.57 (as of 07/03/2009)
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
My first bestseller. About delivering anticipated, personal and relevant messages to people who want to get them.
Amazon Price: $19.00 (as of 07/03/2009)
Unleashing the Ideavirus
The most popular ebook ever, now in paperback.
Amazon Price: (as of 07/03/2009)
Free Prize Inside: The Next Big Marketing Idea
Underrated, I think. This is about HOW to get remarkable done.
Amazon Price: (as of 07/03/2009)
Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
Perhaps my favorite book. Darwin wrote the foreword.
Amazon Price: $17.95 (as of 07/03/2009)
The Big Red Fez: How To Make Any Web Site Better
Easy but surprising stuff about your website.
Amazon Price: $9.56 (as of 07/03/2009)
The Guerrilla Marketing Handbook
The oldest book on this list. Still good stuff!
Amazon Price: $13.57 (as of 07/03/2009)
The New Book (plus one)
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Amazon Price: $17.13 (as of 07/03/2009)
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Amazon Price: $10.15 (as of 07/03/2009)
Meatball Sundae: Is Your Marketing out of Sync?
Amazon Price: $15.57 (as of 07/03/2009)
Tribes: We Need You to Lead Us
Amazon Price: $13.57 (as of 07/03/2009)
Seth on YouTube
Go ahead and vote for your favorites.
Seth on Wikipedia
Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing.
What the web is saying
- Free – The Effect of Reference Price
- [...] just 1-2 examples) But is he really saying incremental profit is positive? As I hear and from what read what others like Mr. Seth Godin write about what Mr. Chris Anderson is saying, since the marginal cost is $0 it makes sense to give away your service. [...] Read more comments by Rags Srinivasan
- How to Turn Your Blog Into a Business
- [...] some reason has gotten a bad rap lately. People for some reason think it's all shady things they do, like spamming. But then everyone loves Seth Godin (ok I know you guys don't care for him, but it is a good point). So to make money on a blog, [...] Read more comments by John Hoff - WpBlogHost
- I was wrong about #hashtags dying. Here is why:
- I know Seth Godin definately watches for his name #SethGodin #BaldRead more comments by James Watters
- Free Fire
- Apparently I'm not the only one that reads Seth Godin's blog, heheh. I'll withhold judgement until I read the book myself. Those are all really damn smart people that I've learned much from.Read more comments by Solomon Kleinsmith
- 19 Presence Management Chores You COULD Do Every Day
- Excellent. Unbelievable share from Chris Brogan. Supportive of the current "Free" debate going on with Seth Godin, Malcom Gladwell et al., Brogan focuses on the fact that these best practices can be made known for free, but the cost of doing [...] Read more comments by Erik Ford
- Introduce Yourself To The Hypebot Community
- [...] helps me feel better about it. Now that I've identified the problem I can focus on a specific solution. That and Seth Godin's post yesterday helped provide a little boost: http://sethgodin.typepad.com/seths_blog/2009/07/the-riskreward-confusion.htmlRead more comments by Brian
- Are You Shortcutting Your Community?
- [...] ;ve begun to trim my followers and focus more on strategically adding those who will add value. No longer am I following the Seth Godin's of the world simply because they "thought leaders." Cetain thought leaders add value for me, like [...] Read more comments by Kasey Skala
- Gladwell & Nielsen: The Fixed Costs of Fixed Ideas
- Mark Cuban weighs in on Gadwell v. Anderson here, and Seth Godin gives his opinion here.Read more comments by David Crotty
- Re-Brand. Come svegliare i brand che dormono
- Grazie. Anche Seth Godin e Beau Toskich hanno qualcosa da raccontare se il tema ti è caro. Check them out! Read more comments by consules
- EP12 – Tribes
- Nice short post Adii, very in tune with the style of Seth Godin : ) Just read Purple Cow. Can't wait to pick up Tribes next.Read more comments by Brian
Popular posts from 2008
Seth's Blog: Scarcity
2 points
Seth's Blog: Email checklist
1 point
Seth's Blog: Is effort a myth?
0 points
Seth's Blog: Really Bad Powerpoint
0 points
Seth's Blog: Business card mistakes
0 points
Blurb this page
hardgainer-project-x wrote...
Wow Seth...the man, the myth and the legend.
I have read all of your books and continue to devour your blog posts each day.
The amount of "dips" I have been in my life and just from the fact that I read that book has powered me on to keep on keeping on.
Well done on 3000 blog posts
Posted June 04, 2009
AKdude wrote...
Thank you, Seth for giving us Squidoo and much more! Have read a couple of your books and looking for the rest. Excellent ideas!
Shane
Posted June 01, 2009
Crystal_Booth wrote...
Hello Seth,
First let me say I am a huge fan and I want to sincerely say thank you for creating Squidoo. It has been a wonderful platform for me and allowed to to create an income from my writing. Squidoo is the best and I am grateful for all you have done with this great site.
I also wanted to tell you that I have created a Twitter List about you - showcasing tweets from Twitter users about you. I thought you might want a chance to "tweet" your own horn, so to speak, so feel free to stop by and post a note at http://www.squidoo.com/aboutsethgoddinontwitter
If you ever become active on Twitter, please let me know. I would like to add an option for my visitors to follow you on Twitter.
Thanks again for all your hard work!
~ Crystal
Posted May 29, 2009
sh1vas
OMG, is this guy for real? makes sense in every word he types..very thought provoking..rock on !
Posted May 11, 2009
Avare wrote...
Wow, Seth. Making one post per day? Or maybe two or more? Keep writing. you doing well!
Posted May 01, 2009
TheBaumGroup wrote...
Bookmarked...plan to present our lens http://www.squidoo.com/Your-Stress-Reactions with your lens http://www.squidoo.com/seth in mind. Bravo, well done!
Posted April 21, 2009
Dr_Rozno wrote...
Very impressive 3000 posts! I read couple of your books, but until today did not know that Squidoo is your genius baby. Great site - love it.
Posted April 15, 2009
DavidHicks wrote...
Been enjoying the e-letters. It even motivated me to buy the "Tribes" audio book... so it works!
Posted February 27, 2009
Peter.Murray wrote...
Seth, congratulations on 3000 blog posts. Keep showing up!
Posted February 24, 2009
by sethgodin
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