Shoppers Stop - Why is it a success

Shoppers Stop's virtue of always 'putting the customer first' has enabled it to pioneer a reward-based loyalty programme called Shoppers Stop First Citizen. With over 1 million members contributing over 65% to sales annually, Shoppers Stop First Citizen loyalty programme is the biggest and most successful programme in this category

Shops

Crossword Crossword is a speciality store in the leisure bookstore category which focuses on methodical classification, clear signages, dedicated enquiry/order desks. There are cafes, reading tables and stores within the store to enhance the customer experience.

HomeStop HomeStop is a format which retails hard and soft furnishing and home accessories. Product offerings through HomeStop ranges

Brio and Desi Café (F & B) Shopper's Stop Ltd's foray into Food and Beverages ("F & B") began with Brio. Brio has been designed with the intention of providing a warm and friendly place to relax, revive and reflect.

Hypercity offers food and grocery, general merchandise and apparel.

The growth strategy is based on increasing the reach and penetration across the country by opening new stores and through multiple retailing channels and formats, and furthering Shoppers' Stop as an experiential retail brand through unique national and international products. The organisation also looks at enhancing the merchandise width by adding new product categories and services, and strengthen the offerings by adding new brands and private labels to offer a better depth in each category.

Shoppers Stop also endeavour to enhance its base of loyal customers through the First Citizen Programme. The company believe that as it grow in size and scale and expands the reach further, the current economies of scale would be further enhanced. It also continues to focus on enhancing the operational efficiencies and human capital, which is critical in any service driven industry such as retail.

* Shoppers Stop is India's largest retail chain of large format department stores with 26 stores in 12 cities across the country occupying an aggregate area of over 1.65 million with an offering of more than 400 finest international and national brands.
* Shoppers Stop is also the only Indian member of the Inter Continental Group of Department Stores (IGDS) along with 29 other experienced retailers from all over the world. This has helped the company gain insight into the new and emerging practices
followed internationally
* For the first time in the history of Indian Retail -Trial rooms have been fitted with day and night lighting options .
* Innovation continues with the launch of Exclusive Shopper's Stop radio which will now air different music with radio jockeys on board; the radio association is with Blue Frog, a sound lab and production house.
* The brand has initiated an environment friendly initiative called Think Green. It has planted 500 and more neem trees for now. With every purchase, the customer is given a sachet of neem seeds to plant
* An anthem for the staffers of Shopper's Stop has been penned by renowned lyricist Gulzar, which will be played across all outlets in the country every morning.
* Uniforms, too portray a much more contemporary look now.