Show Up On Google? Boost Your Organic Ranking

It's critical to show up on Google, but the next step is to show up in Google search results as close to the top of page 1 as possible. Time for a little search engine optimization.

SEO or Search engine optimization is a word/phrase that is used to refer to the fine tuning of several elements of your website in order to make it easier for the search engine spiders to locate it and to develop the best possible relative position of your website (ranking) in the search results as possible, thereby increasing the number of customers visiting your site.

Organic ranking refers to where your web site appears in search engine results based on content and keyword relevancy as opposed to paid listings, such as Google adwords pay per click programs where you are paying to appear at the top of the results. The concept behind organic ranking on the search engines is simple. The higher your site appears (the closer to the top of page one) in the search results listings of search engines, the higher the number of visitors that will come to your website. In order to attain this, most online business owners hire the services of search engine optimization companies, but there are things that you can do to actually help your web site boost its organic ranking. Here are some tips:

Clear navigation is one of the most important aspects of search engine optimization. Clear navigation helps you in two ways. It helps your customers find you in the search engines, as clear and simple navigation helps your site get a higher ranking, and it helps your customers find what they are looking for on your site in as few clicks as possible. All you need to do is to make sure that your site layout is logical and easy to navigate.

Unless each page of your website is logically and cleanly linked to your other pages, your rankings will not be as high as they can be. If one of your website's pages is not linked to any of the other pages of your website, normally the search engines will not find it, rank it and index it (page will not appear in search results). You should also consider adding a site map and submitting it to the major search engines in order to help them index all of your website's pages.

Getting inbound links to your site from high quality and high ranking websites that are relevant to the content of your site is an excellent strategy to boost your rankings. Links from education (.edu) and government (.gov) websites - when those sites are applicable to your content - are very beneficial in boosting your organic rankings.

Search engines make an effort to establish what your website is about to rank it and to determine for which keywords your website should appear in the search results. You will probably get the best organic results if you have a clear overall theme that is obvious based on your title, keywords, and site content. As every page of a website stands alone, try to keep it to one theme per page. The best ranking comes from individual pages contributing to the main theme of your home page.

If you use text as headings or sub headings in the format of gifs or jpgs to make your website look more visually appealing, this may be costing you rankings. Search engines read text, not images. If your text is an image, it will be read by the search engines. Even though you may use keywords in the image alt tag or in the image name, you are still better off using text instead of images.

At top of the page, you should have a clear headline that will describe the content of the page in a heading tag. The headline you use should be rich in keywords and should be the very first words in the body tag of the html of the main page in order to have the maximum result.

Keywords are the words that people type in search engines in order to find you. It is recommended that you research and find the most common keywords that people are using to find sites like yours and make sure that these keywords are mentioned in your website copy.

The words that you use on your page (web copy) are very important to search engine ranking success. You need to make sure that your keywords are relatively scattered throughout the page and not just added artificially. You need to have a balance between enticing and interesting copy for your reader and optimized copy for the search engines.

It is very important that you have fresh and unique content on every page of your site. If you use the same information on multiple pages, it will probably hurt your rankings.

Basic SEO or Search engine optimization is not very difficult and is a must after you show up on google. It just needs to be done consistently to get the best results.


For help with your website, please visit Search Engine Optimization Miami.