Sight Direct

Sightdirect love designer and sports sunglasses, and have created a range to suit every possible need, style and budget. As well as an extensive selection of designer and prescription options, frame and lens styles, Sightdirect also stock a wide range of spare parts for sunglasses, with everything from cases to tips, nose pads and replacement arms.

If you've invested in a beloved pair of designer sunglasses, it can be frustrating when they get damaged. By their very nature these are fashion items that we take around with us, and when we take them holiday the end up getting shifted not only on and off our faces and heads, but in and out of bags and luggage the whole time. It's no surprise that sunglasses get damaged, but many people assume that when this happens that they may as well write the glasses off - not the case at all. You can actually get many sunglasses parts and spares extremely cheaply, and get a whole load more life out of your pair in doing so.

Sightdirect offer a great variety of accessories and parts for sunglasses that have been through the wars, including many that are branded, to match the original brand of your frames. The company currently stocks parts for Arnette, Bloc, Bolle, Killer Loop, Oakley, Prada, Rudy Project and Ray Ban sunglasses, to suit many frames and lenses.

Ray-Bans
You don't want to invest in a pair of Ray-Ban sunglasses and then lose the use of them the first time something happens to them. That's why Sightdirect offer products specifically to give your Ray-Bans the care they need. If you're worried about fitting the parts to your Ray-Bans, Sightdirect also offer an excellent fitting service, which includes an ultra sonic clean at the same time, leaving your sunglasses as good as new.

Services
You can have new lenses fitted to your Ray-Ban frames using the Sightdirect lens service. You simply post your frames in the box sent to you by Sight Direct, they assess your frames, identify and fit the correct lenses, give the sunglasses an ultra sonic clean and post them back to you, with the whole process carried out promptly, efficiently and reliably.

Sightdirect Ray-Ban side arm service performs a similar function should your sunglasses need replacement side arms. Your sunglasses will have the correct model identified and your new side arms fitted, as well as the ultra sonic clean, before they are returned to you in no time.

Parts
In addition to these bespoke services, Sightdirect stock the full range of Ray-Ban accessories, including screws, nose pads, side arms, lenses, side arm tips and screwdrivers all for Ray-Ban sunglasses.

When shopping for these parts for your Ray-Bans, you simply enter the details (model number and colour) when you check out, and Sightdirect will select the parts and spares to suit.

To shop the range of sunglasses parts and spares visit www.sightdirect.co.uk or follow them on Twitter www.twitter.com/sightdirect

With the school holidays a mere few weeks away, the suitcase checklist is looking longer by the minute. Along with the rubber rings and factor fifty, don't forget to pack a pair of Sight Direct's quality designer sunglasses to keep your child protected from harmful UV rays.

The Ray-Ban junior sunglasses collection may be smaller in size, but certainly isn't smaller on style; featuring classic aviator shapes along with bright, unique models to suit any child. Starting from under £50, the Ray-Ban sunglasses sport the superb 100% UV protection against any weather.

If you're staying home in the English summer or venturing to locations more exotic, any 12-16year old will definitely have the cool edge in the sun thanks to the sunglasses available from Sight Direct. "Children's sunglasses are a mass market" explains director of the Somerset based company, Matthew Coxhead "What stands out about the Ray-Ban sunglasses collection is the distinct quality design that everyone will recognise on the street or the beach. Ray-Ban sunglasses are an investment for your child, rather than opting for a cheaper alternative that may not provide sufficient UV protection".

All Ray-Ban sunglasses come with classic case and cleaning cloth so your child can take good care of their designer sunglasses. Sight Direct also offer sunglasses parts and spares should disaster strike and the Ray-Bans become in need of repair. "Accidents happen, and more so with children who love to run around and play in the sunshine." Sight Direct have every angled covered to ensure that once your child is UV protected, they stay protected.

To view the entire range of Junior Ray-Ban sunglasses from Sight Direct, visit the website on www.sightdirect.co.uk.

Customers can also follow Sight Direct on Twitter at http://twitter.com/sightdirect or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

When a woman chooses her sunglasses, every angle is considered; style is put under pressure and high impact endurance is an essential element. Sunglasses for women require the perfect fit to suit hairstyle, wardrobe and face shape and no brand caters better to these specifications than Oakley sunglasses.

Oakley are the ultimate in designer sunglasses, with 100% UV protection and unrivalled high quality manufacturing, nothing can compete with the classic models. Sight Direct, one of the UKs leading sunglasses retailers offer an ample selection of some of Oakley's most popular and effective women's sunglasses in the online shop. Oakley Women is renowned for their H.D.O's (High Definition Optics) which enables users to enjoy maximum clarity whilst being protected from harmful ultra violet rays. The lens technology doesn't stop there; the sunglasses lenses are re-enforced with a hydrophobic coating which helps prevent moisture build up and avoid the ever-annoying smudging.

With a model to suit every woman's personality and style, Oakley sunglasses offer a sport option, a stylish option and an everyday lifestyle option. The signature models include some of the best made designer sunglasses on the market such as the Ravish, Forsake and Embrace. A perfect fit has never been easier for a woman thanks to the Oakley three-point-fit featured in every sunglasses model and each shape includes elements of classic and contemporary ideas combined to effectively produce ultimate comfort and practicality.

Every woman can enjoy Oakley sunglasses, whether they enjoy extreme sports and use the Oakley encounter sunglasses, or enjoy extreme shopping and invest in the stylish Oakley dangerous collection. The optical precision will ensure whoever is wearing the sunglasses, they can keep the eye on the prize with optimum optical precision, superior impact protection and thoroughly engineered plutonite lens material.

Mathew Coxhead, director for the Somerset based company explains that "Oakley sunglasses are like no other design, the technological and scientific study that goes into making every pair unique shows through the manufacturing and of course, the popularity of the brand itself"
The research undertaken by the Oakley women's team guarantees users a superior range of designer sunglasses. Whichever pair fits; Sight Direct can offer a solution with exceptional value for money at www.sightdirect.co.uk.

Customers can also follow Sight Direct on Twitter at http://twitter.com/sightdirect or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

The World Cup is almost upon us; and thousands of fans will be supporting their team either from the local pub, home or in South Africa. If you're planning one of the many World Cup BBQs (good old British weather permitting, of course) or enjoying a game with friends on the local field, Sight Direct stock a cool and sport-friendly range of designer sunglasses to ensure you can keep your eye on the ball!

Stocking sport favourites such as Dirty Dog sunglasses and Oakley sunglasses; Sight Direct offers the best eye protection for athletic fanatics and football supporters online. Nobody wants their sunglasses falling off during a match, and the sleek, snug shape of classic such as the Dirty Dog Buzzer sunglasses will provide a snug and comfortable fit ready for any tackle.

If you're following your national team to South Africa this year; UV protection is the most crucial feature of any pair of designer sunglasses. Oakley sunglasses provide 100% UV protection in any of their quality manufactured models, the polarisation that comes as standard with any Oakley sunglasses model will also stop the midday sun glare from interfering with your view of the penalty shootout or halftime entertainment.

Matthew Coxhead; director for the Somerset based company says "Nobody wants to miss a free kick or yellow card this World Cup; by making sure your eyes are fully shielded from the summertime glares with a pair of designer sunglasses from Sight Direct, you can guarantee the only time your eyes will be running is if your team gets knocked out in penalties!"
To get the finest pair of designer sunglasses this season, visit the website on: www.sightdirect.co.uk.

Customers can also follow Sight Direct on Twitter at http://twitter.com/sightdirect or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.

About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

When purchasing the perfect pair of designer sunglasses; it is important to choose the right lens colour and shape to suit your needs. Whether it's for everyday use, driving, golfing or extreme sports; one of the UKs leading sunglasses retailer Sight Direct has an online guide and pair for everyone at the right price.

With a rainbow spectrum of colours, each sunglasses lens has its own unique purpose to the wearer, offering both protection and style. The classic lens colour is the sleek grey lens; ensuring natural colour and offers protection from all the elements all year round. For warmer tones, users can opt for brown lenses; seen in designer models from bloc sunglasses and arnette sunglasses- the brown lens enhances contrast whilst offering superb protection in any circumstance.

Users who require sunglasses for driving will find an ideal solution in pairs which feature yellow lenses; the tone enhances contrast in low light conditions and thick fog- perfect for early morning and long drives! Of course, when purchasing designer Ray Ban sunglasses or Oakley sunglasses, a fashionable and stylish lens is the perfect match. Blue or Mauve lenses provide excellent protection in sunny conditions whilst looking hip and super stylish!

If you're investing in designer sunglasses for sporting purposes; the green coloured lenses are the perfect choice. The colour displays tones similar to that of natural human eyesight, offering ease of precision is sports like golf, archery and other outdoor hobbies such as photography. When sunglasses require a day to night change; nothing suits dull, dark tones more than the red/pink lenses "looking cool in a club has never been easier, clients can have the superb, quality design of Oakley sunglasses of Dirty Dog sunglasses and be able to party the night away!" explains director of Sight Direct, Matthew Coxhead.

"Whichever lenses are required; Sight Direct is guaranteed to have a quality product to suit you for incredible value for money. The right coloured lenses are the perfect touch to any pair of designer sunglasses, those who are unsure about which colour will suit their needs can log on to the website and get the right lens information as well as on hand advice from the expert team via live help".

To get advice on sunglasses lenses, or to view any of the products available from the online store visit: http://www.sightdirect.co.uk/.
Customers can also follow Sight Direct on Twitter at http://twitter.com/sightdirect or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

Last week saw the stars come out in hoards to snap up some of the most stylish sunglasses around at the annual Ray Ban party. Big names such as Kate Bosworth and Kelly Osbourne were there sporting the classic shapes and models to celebrate the much-loved brand, and whilst the stars gallivant around Hollywood in their wayfarers, Sight Direct; one of the UKs leading sunglasses retailers brings you the same style and quality for a lot less!

Currently on special offer is the iconic Ray Ban sunglasses model: the Wayfarer- stars like Robert Pattinson and Lindsay Lohan can often be seen sporting the suave 2140 model on the red carpet. Sight Direct are offering customers the chance to pick up the classics in a variety of lens and frame colours for just £68.00, and incredible £30 off the RRP!

Keeping in with the classic theme, Sight Direct, who also stock Oakley sunglasses and prescription sunglasses, are offering over £15 off the most recognisable Ray Ban model of all time; the Aviator. With a large metal frame and variable lens colour, the classic designer sunglasses add an air of style and sophistication to any wearer whilst maintaining the quality Ray Ban UV protection promise. Available in gold, black or silver, the 3025 model suits any face shape and is a firm favourite of celebrities Brad Pitt and Nicole Richie.

If you are lucky enough to already own a model from the ever innovative Ray Ban sunglasses collection, but they are in need of a spring clean; Sight Direct bring customers the Ray Ban repair service "customers can send in their model to the expert team, who can have broken arms and lenses repaired and returned before your summer holidays!" explains Matthew Coxhead, director of the Somerset based retailer.

So, if Ray Ban sunglasses are your choice to match this summer's sizzling styles; view the entire range or enquire about the repair service at www.sightdirect.co.uk. Customers can also follow Sight Direct on Twitter at http://twitter.com/sightdirect or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

The return of the great British summer can only mean one thing, sun shorts and shades! Whether you're taking to the skies to visit warmer climates, or staying at home for a fun- filled BBQ; leading designer sunglasses retailer Sight Direct can guarantee you'll have a clear view from behind the latest style of sunglasses.

For the classic look, the Ray Ban sunglasses collection from Sight Direct sports a variety of old styles and new, with the quality guarantee that ensures the sunglasses will last longer than one summer! "Ran Ban sunglasses are the ideal summer accessory to suit absolutely everyone" says Matthew Coxhead, spokesperson for Sight Direct "The Wayfarer and Aviator models are a popular choice for clients who want to hit the beach or BBQ with a cool and confident air of sophistication". For head-turning sunglasses, Sight Direct also stock the Ray Ban Jackie Ooh II model; which comes with various lens and frame colours and is guaranteed to be the envy of everyone else's eyes.

Those who aren't simply hitting the sun lounger and opting for a sportier summer can rest assured the best of Oakley sunglasses are available from Sight Direct; stocking popular models such as the Oakley Gascan which come with the choice of a sleek, black frame or modern, classic Bronze finish to give wearers an edge on the tennis or volleyball court. "Oakley sunglasses give optimum clarity and protection for wearers; they are not just an accessory, they are a summer-time investment that warrants a superb return all season long".

If sight-seeing in style is part of your summer plan; Sight Direct stock fashionable and practical prescription sunglasses from some of the most prestigious designers in the business; Bolle and Dirty Dog. "The Bolle sunglasses can be ordered to specifications and will arrive within plenty of time before customers jet set to the culture-filled streets of Italy and New York" continues Matthew "Those who require prescription sunglasses need not worry about in-house optician designs, customers can simply select their preferred model such as the popular Dirty Dog Steed sunglasses; choose the correct lens measurements and sit back, relax and add another tick to the holiday checklist!".

To browse the fantastic range of designer sunglasses from Sight Direct: visit the website on http://www.sightdirect.co.uk/, follow the team on Twitter at http://twitter.com/sightdirect or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

Online shopping can be a daunting task; and browsing for personal items such as designer sunglasses or prescription sunglasses can become confusing when it comes to choosing lenses, measurements and of course, your favourite model! Sight Direct, one of the UKs leading online retailers for top brands such as Dirty Dog and Julbo sunglasses have recently introduced a 'live help' section on the website to give customers a helping hand.

Matthew Coxhead, managing director of the expert team at Sight Direct explains how the live help process works. "Customers often email the Sight Direct team with an abundance of queries regarding designer sunglasses and sunglasses parts and spares, so we decided to add a faster, simpler chat feature which allows clients to communicate with team members on a one-to- one basis, have their questions answered as soon as possible and make the online shopping process more swift and efficient".

"Our web-page feature has been a hit so far, with literally hundreds of Ray Ban sunglasses and Oakley sunglasses to choose from; having a team member on hand has helped both new and returning customers get the right advice and is ultimately left with their perfect choice of designer sunglasses"

The new feature has proven a great way to track online orders and repairs, a recent customer has used the live help feature whilst shopping online for an Oakley repair service "Thanks in advance for your help, and also thanks again for your service via the live help option on your website. Very impressed!"

"The live help feature has proven particularly useful when customers are shopping for our range of prescription sunglasses from Bolle and Dirty Dog. Customers are sometimes unsure of which model they might need, which lens is appropriate or which frame will fit their personal eye measurements".

To browse the fantastic range of designer sunglasses from Sight Direct: visit the website on www.sightdirect.co.uk, follow the team on Twitter at http://twitter.com/sightdirect or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.

Keeping up with designer sunglasses can be expensive and time consuming; and unfortunately no sunglasses manufacturer can prevent accidents which may lead to breakages and leaving those precious Ray Ban sunglasses or Oakley sunglasses in need of repair. Sight Direct have been supplying the UK with some of the most stylish and practical eyewear on the market; and in addition to offering the spare parts for Ray Ban sunglasses, the company are pleased to offer a brand new repair service.

"When it comes to repairing sunglasses; the majority of wearers want to save money by opting to purchase new parts rather than new pairs. However, when the parts arrive, not many people are in the know of how to actually repair them" says Matthew Coxhead, manager at Sight Direct. "We now give customers the opportunity to send their broken Ray Ban sunglasses to Sight Direct, who will then replace and repair the required parts for a competitive price. Not only will this save customers money, it will save the time and hassle of figuring out the instructions".

The repair service for Ray Ban sunglasses includes replacement services for lenses and side arms. Customers will receive and pre-addressed package in which to send the Ray Ban sunglasses in for repair; Sight Direct will then inform customers of the model number and parts required for the correct repair. Once the repair and been confirmed by the customer; the expert team at Sight Direct will carry out the necessary work and clean the sunglasses using a state of the art Ultra Sonic cleaning machine. The sunglasses will then be returned via Royal Mail first class recorded delivery.

Sight Direct are also offering the service to those clients who have already purchased the sunglasses parts and spares, but require a hand to repair the sunglasses "We want all our customers, new and old to be able to use this service, therefore we offer the simple fitting service for anyone who may already have the necessary parts; but doesn't have the resources to repair their Ray Ban sunglasses".

Of course; if a change is on the cards, Sight Direct also have an extensive catalogue of Ray Ban sunglasses, Oakley sunglasses and goggles to suit every taste.

To view the catalogue or to place an order for the fitting service; visit the website on http://www.sightdirect.co.uk/ or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

There's nothing better than driving with the top down and the latest musical genius blasting from the stereo in the sunshine...apart from when sight is impaired by having to wear sunglasses rather than prescription glasses. Many people find switching between pairs a hassle and time consuming; having to transport around an extra pair of glasses depending on the weather forecast.

Leading UK sunglasses retailer SightDirect offers the perfect solution; optical clips. The optical clips are designed as a clip-on accessory to transform designer sunglasses into prescription sunglasses without having to switch between pairs.

SightDirect don't do things by halves; and the company stock a range of designer optical clips at incredible value for money including clips to fit Rudy Project sunglasses and Bolle sunglasses. Matthew Coxhead from SightDirect explains the advantages of optical clips "Optical clips are a budget friendly solution for those who need eye correction and protection, SightDirect stock some of the most sought-after stylish optical clips for high quality designer sunglasses, which can be supplied to the customer empty ready to be glazed by the optician to personal specifications. Optical clips give users maximum protection without compromising on style"

In addition to the optical clips available for designer sunglasses, SightDirect also stock optical clips for Bolle goggles; giving extreme protection for those who enjoy the extreme sports. The Bolle optical clips fit all Bolle and Oakley goggle models, and can be designed to your prescription details.

The range of optical clips from SightDirect; who also specialise in prescription sunglasses and sunglasses parts and spares, start at just £25.54 for a non-glazed pair. SightDirect also offer a glazing service for any of the optical clips available in the online catalogue; and ordering has never been more simple- customers simply add the prescription details to an online order form, or can email the team directly before an order is dispatched.

For more information on the range of optical clips and designer sunglasses available, follow SightDirect on twitter www.twitter.com/sightdirect, visit the website on www.sightdirect.co.uk or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

SightDirect, the Somerset connoisseurs in designer sunglasses; have been an established online retailer for a number of years. The company pride themselves on their perfected combination of outstanding customer service teamed with high quality eyewear products.

SightDirect; which specialise in brands such as RayBan Sunglasses, Arnette Sunglasses and Julbo Sunglasses have an already established fan base, with an abundance of positive customer testimonials and a Facebook and Twitter page dedicated to the ins, outs and products of the company.

The company are about to launch an exclusive competition for those who become fans and followers on the social networking websites; Twitter and Facebook users are in with the chance to win a superb pair of Julbo Sunglasses from SightDirect.

With the sleek design, quality make and UV protected lenses; the fantastic sunglasses come in a stylish and elegant pearly white finish, and can be won by simply choose to follow SightDirect on Twitter or add them as a friend on Facebook.

Not only is there a chance to win a fantastic pair of sunglasses, but by becoming a fan of SightDirect, customers will get all the latest news, special offers and new product information exclusively. There is also a prize up for grabs for a loyal customer who invites friends to join the SightDirect online community.

Matthew Coxhead, spokesperson for SightDirect simply cannot wait to share the freebies "SightDirect have always had a loyal customer base, and buying the perfect sunglasses can be tough decision; especially with so many fantastic products on the market. We thought it was time to give back to the clients by giving people this opportunity to win a pair of classic and timeless designer sunglasses"

For more information on the products available, and to enter the competition follow SightDirect on twitter www.twitter.com/sightdirect, visit the website on http://www.sightdirect.co.uk/ or join the Facebook group at http://www.facebook.com/group.php?gid=166995651028.

The world of eyewear fashion has recently seen the return of the original RayBan Wayfarer sunglasses; classic, cool and the height of style. With a shape to suit all faces, the original and some would say 'the best' designer sunglasses have never been more available to style followers.

Leading sunglasses retailer, SightDirect, have an incredible offer for customers on the iconic, yet practical sunglasses, which can be customised with a variety of coloured frames from classic black to sultry tortoise. SightDirect offer the classic sunglasses for just £66.40, reduced by over £30!

The sunglasses are also available in three different lens widths; 47milimetres, 50milimetres and 54milimitres, but the price remains the same for the RayBan sunglasses, making SightDirect one of the cheapest UK internet retailers in the designer sunglasses.

Matthew Coxhead, managing director of SightDirect; which also specialises in top brands such as Oakley sunglasses and Dirty Dog sunglasses says "With holidays being booked ready for the summer weather; now is the perfect time to invest in a quality, iconic pair of RayBan sunglasses for such an outstanding price. SightDirect are proud to be able to offer customers such an incredible deal on their essential summer eyewear"

The RayBan 2140 original Wayferer, described as "the most highly crafted sunglasses ever" match the original 1952 specifications with oversized metal hinges are created with advanced lens technology, offering the highest quality UV protection with style and practicality.
The RayBan Wayferer sunglasses are worn by some of the world's most admired celebrities; including style icons such as Beyonce and Robert Pattinson, and thanks to this awesome offer from SightDirect celebrity style is affordable for everyone.

To purchase a pair of RayBan sunglasses, or to brows the entire online catalogue; visit the website on www.sightdirect.co.uk.

It's that time of year again; the sun is slowly pushing its way through the clouds and every British citizen rushes to the depths of the closet to extract their favourite pair of sunglasses. Leading retailer of designer sunglasses, SightDirect offers a fantastic an original range of RayBan spares, for when your eye protection needs a re-vamp.

Why buy replacement parts? RayBan Sunglasses are an expensive, solid investment in quality and style. However, warranties cannot guarantee that an accident won't happen. Rather than pay out for a brand new pair; or if the worst happens and the model you own no longer exists in the catalogue, opt for spare parts. SightDirect stock completely original spare parts for all Ray Ban models including lenses, arms and nose pads.

How do I purchase replacement parts? Purchasing spares has never been easier thanks to the easy-to-use system on the Sight Direct website. To find the replacement parts for your RayBan Sunglasses simply identify the model number, match the parts necessary to the repair, click to purchase and viola! In a few days you have a spanking new pair of stylish and comfortable sunglasses. SightDirect also stock a RayBan screwdriver for those who prefer to fix the sunglasses D.I.Y, the screwdriver is also a great investment for RayBan junior products; allowing room for smaller heads to grow.

Sight Direct guarantee quality and value for money when it comes to sunglasses parts and spares. Matthew Coxhead, managing director of Sight Direct says 'SightDirect can assure consumers that every RayBan product sold is genuine and of the highest quality, we have a close relationship with RayBan in order to bring customers the ultimate in stylish and affordable eyewear'.

If your RayBans are unfortunate enough to exceed any means of repair or for those who wish to extend their collection of stylish designer sunglasses; SightDirect offer a fantastic range of quality designer sunglasses ranging from RayBan to Serengeti sunglasses.

For more information or to browse the catalogue; visit the website on www.sightdirect.co.uk.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

The fastlane BMX racing team Cal Strickland and Chloe Napier know how to protect their eyes in style on and off the track thanks to the sponsorship of leading designer sunglasses retailer Sightdirect.

Cal and Chloe wear the Oakley Crowbar MX goggles, with a pair for each racing climate. It can get hot inside that helmet, and the integrated anti fog lens on the clear framed goggles ensures that Cal and Chloe have a clear view of the finish line. The lens material is 100% UV protective, and the increased lens sizing specific to the model gives greater visual range to the wearer.

Cal Strickland; ranked number three nationally in the Elite men class, prefers the classic sunglasses look "I use the Straightjacket sunglasses in the grey smoke style; I've always preferred more understated colours with the kit I use. I am stoked that Sighdirect have hooked me up with the latest Oakley gear, the crowbar goggles are super comfy! Wearing goggles is more than just eye protection, it's the final bit of prep before a race, where I can shut out the other riders and focus on my own race."

Chloe Napier; ranked number six nationally in the Junior Female class opted for the Oakley Restless Sunglasses because 'I love the aviator look to them and the arm detailing is cool; I prefer dark lenses for my sunglasses and these are perfect!. I would like to thank Sightdirect for all my new Oakley eyewear, my goggles match my race helmet and it gives me a mental edge as well as protecting my eyes!'

Matthew Coxhead, managing director of Sightdirect says "The team are incredibly talented and it's great to know that in some way we are helping to encourage sports by providing Chloe and Cal with top quality sunglasses on and off the track"

For more information about Sightdirect products visit the website on http://www.sightdirect.co.uk/

Picture the scene; smooth sunny beach, clear blue skies%u2026and a burned retina. The sun can cause permanent damage to your eyes, so protect them well with a splendid selection of sunglasses from leading distributer Sightdirect.

Healthcare professionals recommend eye protection whenever outside or susceptible to harmful UV radiation rays. Since protecting your eyes is crucial; why not do it in style? Sightdirect offer a superb range of eye protection for any sunny climate, including an extensive range of ski goggles and even prescription sunglasses, for those who need a little extra help in and out of the sun.

When exposed to UV rays, the unfiltered light can cause serious damage to the eye lens and penetrate as far as the retina, increasing the chances of cataract development. Most forms of eye degeneration are incurable; so stay safe and stylish with Sightdirect.

Matthew Coxhead, managing director for Sighdirect says; 'with such fantastic products available, protecting your eyes from the sun has never been easier, cheaper or more stylish. Sightdirect has a pair to suit every face shape, colour preference and most importantly; budget. Sightdirect also supply a range of sunglasses parts and spares for when you sunglasses require a revamp!'

UV damage doesn't just occur in warmer climates; snow reflects around eighty percent of the UV radiation compared to a sandy beach, causing the condition 'Snow Blindness', which can range from blood shot eyeballs to permanent vision loss. To prevent snow blindness; opt for Sightdirect's brilliant range of ski goggles, including brands such as Oakley and Dirty Dog.

Protection with style doesn't have to cost the earth; Sightdirect offer top quality designer sunglasses at an incredible price; with special offers on top brands such as Ray Ban, Oakley, Arnette and Bolle. Don't forget to protect the smaller eyes too; with the cool range of Ray Ban junior sunglasses from Sightdirect.

For more information and to browse the catalogue; visit the website on www.sightdirect.co.uk.
About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, and Dragon. They also supply a huge selection of parts and spares, including lens kits, nose pads, replacement side arms and cases for the brands they sell.

Purchasing prescription sunglasses can be an expensive and tedious task. Sightdirect, leading distributer of designer sunglasses brings you Dirty Dog prescription sunglasses.
The Dirty Dog sunglasses are a more budget friendly alternative to other brands such as Bolle and Oakley, and the products sport the same stylish, fashionable and distinct quality in which wearers will appreciate when summer comes around.

Stylish, safe and practical; the Dirty Dog range is moulded from TR-90 which is FDA and BGA approved to have no risk of toxicity or allergy to the wearer. The lightweight design and flexibility makes them resistant to stress cracking and material fatigue.
The designer sunglasses are stable to UVA exposure in various humidity and temperature conditions. They are also coated with a varnish made from epoxy to ensure no rust spotting, the glasses prove a strong resistance to chemicals such as solvents, alcohol, cosmetics and organic acids, making the Dirty Dog range a perfect choice for those who enjoy the outdoors environment.

Sightdirect currently have thirteen new Dirty Dog sunglasses products added to the online catalogue. The sunglasses can be ordered online via the Sightdirect website, where clients can choose their individual specifications for prescription lenses in the preferred frame choice.
Matthew Coxhead, managing director of Sightdirect recommends the Dirty Dog brand as 'a fantastic cost-effective range that will certify protection and style throughout this summer holiday season, whilst saving money for future holidays to come!'

Sightdirect are dedicated to providing clients with the finest quality ranges for the best value price, the fantastic range starts from just £98.99 including distinct lens specification. Should tragedy strike and Dirty Dog sunglasses are victims of an accident; Sightdirect offers a range of sunglasses parts and spares.

To browse the catalogue in full or for further information on any of the great products available from Sightdirect; visit the website on www.sightdirect.co.uk or telephone 01275 349 591.

Finding the right prescription sunglasses can be a nightmare; when dealing with personal specifications and measurements, style and practicality cannot always combine harmoniously. Wearers fear no longer, established sunglasses distributer Sightdirect, who constantly lead the way when it comes to style and service, now brings consumers the ultimate accessory; prescription Oakley glasses.

The extensive range offers eighteen new pairs of sophisticated prescription glasses. There is a pair to suit every face shape, and by allowing clients to select their own specifications, Sightdirect can ensure that every customer is clad with stylish and quality eyewear.
Sightdirect continue to provide clients with incredible prices for top quality products, the Oakley range joins the already a successful catalogue of RX Optical products, including a range of Bolle and Rudy Project sunglasses.

For customers; the new Oakley range also comes with the satisfaction that should accidents occur, wearers can easily order from the range of sunglasses parts and spares on the Sightdirect website.

Matthew Coxhead, spokesperson for Sightdirect says "The Oakley range is hip, innovative and stylish; consumers who require prescription sunglasses no longer have to fear the own-brand, bland horrors that grace the shelves of opticians. Allowing clients to order their prescription sunglasses online effectively saves time and most of all; money, the Oakley range starts at just £119.99"

Still deciding whether to indulge in a pair of designer prescription sunglasses? The Sightdirect websites contains a detailed guide 'Why buy Oakley?' explaining the benefits of such a prestige quality sunglasses brand.

To review the guide, place an order; or to gain further information on the ranges offered by Sightdirect, visit the website on http://www.sightdirect.co.uk/ or telephone 01245 349 591.

Stylish, practical and protective; your fabulous new Oakley Sunglasses will last and last, outliving fashion fads to remain a truly iconic accessory. However, even guaranteed years of stability cannot prevent accidents or predict a flying golf ball! Sight Direct, leading distributer of designer and prescription sunglasses can ensure you will not be left out of pocket when disaster strikes.

Continuing their outstanding customer service promise; the specialists in sunglasses parts and spares have produced a 'how-to' guide, for when Oakley Sunglasses require emergency TLC. The guides are designed to ensure that when buying replacement items for your Oakley sunglasses, you replace the parts properly. This guarantees continued optimum performance.

Sightdirect's unique 'how-to' guides for Oakley Sunglasses care are available online free of charge, The guides give step by step instructions on Flat Jacket Lens Removal and Installation, Lens Cleaning, Half-Jacket lens removal and installation. The website also provides information on how to care for your Oakley goggles.

The 'how-to' guides have been developed to include on screen diagrams, making installation, removal and cleaning your sunglasses lenses a much simpler process. The useful, print and keep guides save a fortune in the service charge levied by most opticians for sunglasses repair.

Matthew Coxhead from Sightdirect said, "Customers can be assured that when they purchase their sunglasses parts & spares from Sightdirect, they have continuous access to our dedicated customer services team. Fixing Oakley sunglasses could not be simpler thanks to the innovative 'how to' guides we have developed. We feel customers should not have to pay for minor repairs that can be carried out easily at home, so we made the guides available online for free."

Sightdirect lead the way for customer focus and service, they have a no-nonsense manner and strive to provide the best service along with offering the best value on their sunglasses products. To shop for your sunglasses spares and to view the 'how-to' guides visit www.sightdirect.co.uk or follow them on Twitter www.twitter.com/sightdirect

With so many designer ranges, colours and shapes to choose from, purchasing designer sunglasses has become a tough job. Sightdirect, leaders in sunglasses distribution offers a fabulous range of glasses to suit every face shape and size, for a fantastic price.

Matthew Coxhead from Sightdirect says "In order to discover the perfect pair of sunglasses, it is crucial that you choose a pair that compliment your face shape and accentuate your features."

If you have a round shaped face; like celebrities such as Elton John, Kelly Clarkson and Kate Winslet, choosing sunglasses with an angular shape will serve to soften the features. Choosing glasses that are wider than they are deep will elongate the face shape. Oakley sunglasses such as the Gascan or the Commit AV styles are perfect for round shaped faces.

For those who sport a heart shaped face like Jennifer Aniston or Justin Timberlake; the perfect sunglasses can be either of a round or angled shaped. However, heart shaped faces should avoid sunglasses that are wider at the top as this can make your face appear 'top-heavy'. Dirty Dog sunglasses are perfect for heart shaped faces, as well as the Arnette 3049 Lock Down range.

Oval is often said to be the perfect face shape; people that have an oval face tend to be more elaborate with their style choice: celebrities with oval face shapes like Vanessa Hudgens and Tom Cruise often opt for Ray Ban sunglasses, in particular the quirky Wayferer collection.

Square shaped faces like Sophie Loren, Demi Moore and Ashton Kutcher should wear more rounded sunglasses as this softens the angles of the face. Bolle sunglasses offer a range of round shaped frames, and the classic Ray Ban aviator shape will suit square faced wearers.

Now you have your face shape, picking the perfect pair of designer sunglasses from Sightdirect couldn't be easier. The online store stocks hundreds of styles of lenses and frames from favourite brands. There's a wide range of prescription sunglasses to suit all face shapes and a sunglasses repair team to help keep your perfect frames in working order year after year.

There is no point looking the part on the golf course if you can't see the ball. Thankfully, sunglasses specialists Sightdirect have a new range of lenses specifically designed for golfers that combine form and functionality. Perfect for the green, the coloured lenses are high-performance on the course and low-key in the clubhouse with styles for ladies and prescription optics. What's more, Sightdirect is offering golf clubs 10% cash back on every purchase made by a member to help club funds.

The golf sunglasses have been hand-picked from top-end designers including Bolle and Oakley. Each sporting pair has been carefully selected and can be combined with prescription and polarized lenses for optimum levels of comfort on and off the course.

Even the occasional round of golf can play havoc on eye health if the correct sunglasses aren't worn. It's not enough to simply wear a fashion pair of lenses when out on the course all day as the constant changes in light from bright to shade require specialist UV protection. Photochromic lenses are the perfect solution and feature in the Sightdirect range of golf sunglasses. They change from light to dark depending on the amount of UV light they are exposed to. Eye problems caused by sun exposure are common in golfers and can lead to problems such as Cataracts in later life.

The preferred eyewear of Spanish hot shot, Sergio Garcia, the Bolle golf range from Sightdirect is designed to hug the face, guaranteeing 20/20 vision from the first putt to the last. Meanwhile, Oakley has also risen to the design challenge and created an artful eyewear range specifically suited to the rigours of a day's golfing. Perfect for the pro and the amateur alike, the Oakley Radar Path Golf sunglasses are durable and fashioned for all day comfort with optimized peripheral view, impact resistance, glare reduction and interchangeable lenses to fine tune performance in any environment.

Designed for power performance on the course and protection and comfort when relaxing, the Rudy Project Ketyum Golf is an advanced golf shade fully loaded with technological advances and performance aids. Extraordinarily lightweight, the Ketyum golf model from Rudy Project has a quick change lenses system, RP-D-Centred vision acuity, anti-slip and anti-fog safeguards and adjustable temples for a totally comfortable fit.

The Rudy Project Syluro Golf sunglasses are similarly well-equipped and can be purchased from Sightdirect with the advanced ImpactX Photochromic golf lenses. Developed in the Rudy Project lab for golf professionals, the lenses boast photochromic properties - a climate management technology that means the shades get dark from 38% to 13% light transmission in mere seconds. With unparalleled protection the intelligent lenses provide clarity across the green, there's no reason to miss a shot due to poor visibility ever again.

Golf club members can also help their local course to feel the benefits of improved eye wear by inputting the affiliate code for their favourite club at the checkout. A cash payment of 10% of the value of the sale will be given to the club by Sightdirect. Simply type in the affiliate code provided by your golf club to earn the cash back. If you don't have an affiliate, ask your club secretary to contact Sightdirect for a new code.

Matthew Coxhead, managing director of Sightdirect said, "We're delighted to be able to offer cash back to golf clubs when their members purchase from us and see it as the ideal way to contribute to the sport at grassroots levels. Our range of sunglasses for golf is continually being added too and with a choice of styles and prescription lenses, there really is something for everyone."

Sight Direct specialises in a vast range of eyewear by an impressive list of high-profile brands, including Ray-Ban sunglasses and Dirty Dog. The company also work with many sunglasses parts and spares as well as offering a Ray-Ban repair service.

To shop the new collection of golf sunglasses visit www.sightdirect.co.uk or follow them on Twitter www.twitter.com/sightdirect

For the seasoned cyclist, eyewear is an essential a piece of kit. Sightdirect stock a superb range of branded sunglasses, which are perfectly adapted to meet the demands of the modern cyclist. Building on the newly announced sports club affiliate programme, the sunglasses and sports glasses specialists have pledged to give a 10% rebate back to the cycling club when members place an order online or over the phone.

Cycling sunglasses are not only used to help you look good or to help protect your eyes from harmful UV rays. Cycling downhill at speed can be hazardous; if it's not the dirt or grit being thrown into your eyes; it's the swarms of insects the warmer weather brings.
Manufacturers such as Oakley sunglasses, Bloc and Bolle have designed a range of specialist lenses, specifically developed with the cyclist in mind. Developed to be lightweight, for improved comfort, cycling sunglasses have large lenses to provide maximum eye protection. Sightdirect stocks popular models such as the Bloc Stealth and Bolle Edge, which are available in a range of lens colours. Both models offer supreme performance for the serious cyclist.

The Bloc Stealth uses the Bloc sports frame, which is designed to hug the head and block out the vortex of wind created by pedalling at speed. Sports hinges make them a hardy choice and well suited to the rigours of a hard day's cycling, while interchangeable lenses and a distinctive curve offer enhanced vision. Priced at £30.66, Bloc Stealth sunglasses are a pocket friendly choice.

For larger budgets, the Oakley Radar Path is a popular choice. Oakley Sunglasses have always been a firm favourite amongst recreational and professional athletes thanks to a reputation for manufacturing stylish, rugged and functional sunglasses. Sightdirect have a vast selection of Oakley sunglasses available, including the Oakley Radar Path. Oakley has engineered the Radar path to such a high standard, that they have developed integrated surge ports to assist in channelling cooling airflow. Another firm favourite amongst the Oakley range, is the Oakley Flack Jacket. Interchangeable lenses the sunglasses can be easily adapted to suit different light conditions.

Cyclists belonging to a cycling club can earn cash back simply by asking the club secretary to register with Sightdirect. This can be done online at www.sightdirect.co.uk, over the phone or via email to: matthew.coxhead@sightdirect.co.uk Once done, 10% of the value of the sale will be returned to the club.

For more information and to browse the range, visit www.sightdirect.co.uk or follow them on Twitter www.twitter.com/sightdirect

First impressions last, especially in business and if anyone could confirm that fact, then it's leading online supplier of fashionable designer eyewear, Sightdirect. The sunglasses emporium stock the most cutting edge and modern designs from fashion powerhouses, including iconic Ray-Bay sunglasses and street chic shades from Dirty Dog and Arnette Sunglasses.

Cutting out the frills for a no-nonsense, simple and reliable service has helped the Somerset retailer to carve out a very specific niche in the competitive online sphere. It has recently updated its web site to include a testimonials section from previous shoppers. Inviting feedback as a means of engaging with its client base and developing a greater understanding of service expectation, opinion thus far has been overwhelmingly positive.

Mr R Granger recently purchased a pair of designer lenses on sightdirect.co.uk and following delivery said, "Thank you for your attention and service. The sunglasses are great I highly endorse your service." Meanwhile, Ms D Giff praised the site for their quick despatch and packaging prowess, commenting, "WOW! I received them today! Thank you very much for a speedy delivery and delicate packing! I'm really pleased!"

A new convert to online shopping, Mr Milton was quick to praise his virtual retail experience, saying, "Excellent web-site, I really enjoyed browsing it and it was so much better than shopping for shades in the High Street. No pushy sales people."

Even when things don't go quite according to plan, the customer care team's efforts to ensure speedy delivery of one customer's new Bloc sunglasses didn't go unnoticed. Mr Pathi said, "Thank you again for your excellent service and great value prices. Don't worry about the delay, it wasn't your fault and I was very impressed at how you called me and personally availed me of the situation. It was very professional, and much appreciated."

Matthew Coxhead, managing director of Sightdirect said, "The great thing about online stores like ours is the fact that they are open for business twenty-four hours a day, seven-days a week. The only downside is that we can sometimes miss that client interaction as we're not sitting in front of a display able to chat with passersbys popping in to browse so our testimonial section is a really important addition to our overall customer service. So many clients will buy sunglasses from us and then return years later for parts and spares for their sunglasses which made it so important that we are able to gather feedback and ensure that the experience of shopping with us every time was perfect. We're very open to feedback and would encourage buying their new Bolle sunglasses, ski goggles or any other type of lenses from us to leave a note on our web site about their experiences."

In addition to submitting service reviews, clients can also add their own sunglass review to the web site after purchase. The interactive site include a 'Write a Review' link on each product page, making it easy to rate each model of sunglasses as well as browse feedback from fellow wearers before deciding which style to buy.

To shop the entire selection of designer sunglasses, visit www.sightdirect.co.uk or follow them on Twitter www.twitter.com/sightdirect

Leading online supplier of sunglasses, Sightdirect, certainly have style when it comes to selecting la crème de la crème in brand names. The latest addition to the site is a unique selection from the Ray Ban range.

A brand that's made the history books, the story of Ray Ban goes back to 1937 when it was introduced to the United States Army Corps. Taken over in the nineties by the Luxottica Group for a reported $1.2billion, the brand has since gone from strength to strength.

With an uber cool image that easily transforms into sporty, action or sexy, it's not surprising that Ray Ban has become one of the most exclusive yet highly popular brands today. Sightdirect, the leading online supplier of sunglasses know this only too well and present a unique collection from Ray Ban guaranteed to make you stand out from the crowd.

Sight Direct are happy to report that the Original Wayfarer is back! Hailing from 1952, this super cool pair of fifties style sunglasses is available in a number of colours including black, tortoise, tortoise brown, tortoise grey, red on black, camouflage on green, light tortoise with crystal brown amongst many others!

The classic styles continue with the Rayban 3025 Aviator - the first pair of sunglasses ever made by the company for second world war fighter pilots. Available in silver, gold, black, gold and polarised green and gold with pink - this fabulous set from Ray Bans is enough to turn heads whatever the occasion.

Ray-Ban Daddy-O Oval wrap are also a firm favourite. Sleek, sophisticated and versatile, you can wear this fabulous pair of simple, no frills sunglasses on the beach, out shopping or simply relaxing on holiday under the rays of the winter sun. Or, how about the iconic Ray-Ban Wayfarers for the ultimate in geek chic?

Known for its cutting edge selection of designs, Sightdirect is loved for its competitively-priced range of top brand sunglasses. From Ray-Ban, Arnette, Block, Rudy Project and Dirt Dog to SunWise, Dragon Optics, Electric Visual and Oakley Sunglasses - it's an ever-expanding collection of brands that will continue to inspire new styles and looks. For Ray Ban devotees attached to a pair they can't throw away, the company also offer a Ray-Ban repair service, offering series of spares and parts for the revered brand.

The company's product portfolio also includes a wide range of specialist products such as ski goggles, sports rx, motocross goggles as well as sports prescription sunglasses. Meanwhile, those attached to an old pair, will be pleased to hear that as well as specialising in Ray Ban Repair and Oakely Repair, the company also stock sunglasses parts and spares that include tips, nose pads, lens kits, cases as well as replacement side arms.

To shop the new collection of Ray Ban sunglasses visit www.sightdirect.co.uk or follow them on Twitter www.twitter.com/sightdirect

Leading online sunglasses supplier Sightdirect have just launched a fabulous new range of sexy eyewear from the much coveted Bolle brand. Oozing style and substance, the impressive new collection caters for sports, holiday, driving and everyday wear. With Sightdirect's trademark selection of frame and lenses colours, there is something for everyone and every occasion.

For leisure and pleasure, be cool and sophisticated or sexy and smart. In fact be whatever it is you want to be in a pair to suit your character and personality. Whether it's a sexy look for the beach in Bolle Fang with smoky lenses, or cool and casual with a pair of Bolle Cruise for shading the eyes while out shopping, the new range has a style to suit.

The Bolle Glamrock is outrageously cool and the perfect shade for fashionistas and stylistas that dare to wear sunglasses on a night out. The tortoise shell frame, also available in polarised brown, is the perfect accessory to any jaw dropping, celebrity-esque ensemble.

Or, the Bolle Hampton oozes the same laid back sophistication of its namesake resort, ideal for everyday wear. Choose from a satin gun / smoke frame and lenses combination or up the mystery factory in satin gun / polarised axis.

Known for its cutting edge selection of designs, Sightdirect is loved for its competitively-priced range of top brand sunglasses. From Ray-Ban, Arnette, Block, Rudy Project and Dirt Dog to SunWise, Dragon Optics, Electric Visual and Oakley Sunglasses - it's an ever-expanding collection of brands that will continue to inspire new styles and looks.

The company's product portfolio also includes a wide range of specialist products such as ski goggles, sports rx, motocross goggles as well as sports prescription sunglasses. Meanwhile, those attached to an old pair, will be pleased to hear that as well as specialising in Ray Ban Repair and Oakely Repair, the company also stock sunglasses parts and spares that include tips, nose pads, lens kits, cases as well as replacement side arms.

To shop the new collection of Bolle sunglasses visit www.sightdirect.co.uk or follow them on Twitter www.twitter.com/sightdirect

As consumers look to cut costs wherever necessary and a thrifty outlook on life becomes flavour of the month, Sight Direct, the leading providers of ski goggles and sunglasses are reporting a marked increase in those getting their lenses repaired as an alternative to buying a new pair.

Matthew Coxhead from the firm who offer Oakley sunglasses, Ray-Ban lenses and Dragon Optics said, "In the current financial climate, consumers really are looking to save money wherever necessary and we have seen a huge increase in those looking for goggle and sunglasses repairs as opposed to investing in a brand new pair. This is certainly not surprising considering the saving that can be made by taking the latter option."

Offering customers to their site a selection of products to make repairing your favourite lenses a reality, Sight Direct offer Ray Ban lenses and side arm tips priced at just £9.95, aimed at making that essential maintenance work even more affordable.

Available for a whole host of models and colours, the side arm tips available from Sight Direct are available in pairs and delivered in just 10-21 days.

Alternatively, for those who love their Oakley lenses, the Oakley Wires Earsock and Nose Piece Kit, is the ideal companion. Priced at just £12.50, this novel kit comes complete with a left and right earsock and a left and right nose-piece, all delivered within 4-5 working days.

Mr Coxhead added, "Here at Sight Direct we offer a huge range of parts and spares ideal for a wide variety of makes and models, so whether you are looking for goggle repairs or sunglasses repairs, we will have something to meet both your needs and budgets."
For more information on the innovative parts and spares offered by Sight Direct, please visit their website at www.sightdirect.co.uk or follow the firm on Twitter at http://twitter.com/sightdirect

As the most popular season for ski breaks gets well under way and thousands of people UK wide prepare to hit the slopes, Sightdirect, the leading providers of ski goggles and sunglasses are warning winter sports enthusiasts on the dangers posed by the winter sun.

Matthew Coxhead managing director from the firm who offer Oakley sunglasses, Ray-Ban lenses and Dragon Alliance said, "Many sports enthusiast are left unaware of the dangers posed by the sun during the winter months, and contrary to popular belief, even though sun's rays are not as warm, it is even more dangerous than during the summer months.

Those who book ski breaks are particularly at risk because not only are the UV rays coming from above, but your eyes are also affected by the glare from below in snowy locations."

Dubbed as the most hazardous of situations, hazy days are particularly problematic because skiers often feel that it is unnecessary to wear eye protection, when in fact there is a risk of up to 85 per-cent of UV rays being reflected upwards. This can lead to sunburn of the photokeratitis.

Mr Coxhead added, "Snow blindness is a condition which is currently on the increase so it is a really serious issue. Causing damage to the cornea, snow blindness can cause eye pain and extreme sensitivity to light, which can feel akin to having sand in your eyes.

"Here at Sightdirect, we are actively working to warn sports enthusiasts of the dangers in a bid to reduce the number of sufferers."

As part of Sightdirect's ever-expanding product catalogue, they stock a wide range of specialist products, including ski goggles, motocross goggles and sports prescription sunglasses, including their popular Oakley range of goggles which make use of lens colours and designs specifically to protect the eyes from winter sun.

The Oakley A Frame Snow Goggles, priced at just £74.99 offer 100% protection against UV A, B and harmful blue light in addition to a superior venting system to eliminate fogging. These goggles also offer a stylish design and even come complete with a microfibre sock and cleaning cloth to keep them in pristine condition.

Check out our fantastic Oakley selection here:

http://www.sightdirect.co.uk/oakley-c-149_175.html

Finding the right pair of sunglasses can be as simple as picking them from a stand in a shop. However, many of us who enjoying bringing out our stylish 'sun specs' do not necessarily consider the impact and effect of the lens type and colour. With this in mind, Sight Direct, the leading providers of sunglasses, ski goggles and sports prescription sunglasses, has launched this guide to help you make the right choice.

Lens Types

Glass Lenses: These tend to be harder to scratch and offer greater clarity than plastic lens. However, glass lens are much easier to break than their plastic counterparts and tend to be thicker than plastic lenses.

Plastic Lenses: These tend to be lighter in weight and are more impact-resistant, making them a better choice for children, active adults, sportswear and safety wear. Plastic lenses also reduce harmful ultraviolet (UV) rays better than glass. Other significant advantages include versatility and durability.

UV Protection: All of the sunglasses available from Sight Direct provide 100 per-cent protection from harmful UV rays. Without this protection, ultraviolet radiation can cause serious eye problems.

Polarised Lenses: The main advantage of polarised lenses is to reduce glare from reflective surfaces such as snow or wet roads. This is achieved through polarised filters in the lenses.

Lens Colour

Grey Lenses: These ensure natural colour and offer protection in all weather conditions.

Brown Lenses: These warm colours enhance both depth and contrast, offering a good level of protection in all circumstances. These lenses are particularly popular with golfers, as they filter out blue light and therefore reduce the impact of the sky on the horizon of the drive.

Yellow Lenses: These enhance contrast in fog or low light conditions and are therefore ideal for driving purposes.

Blue or mauve lenses: Both stylish and fashionable, these lenses provide adequate protection in moderate sunlight conditions.

Pink or Red Lenses: These lenses are ideal for night-time use or in instances of low light.

Green Lenses: These allow vision very close to natural human eyesight and are therefore the best lenses for precision sports, such as golf.

For more information on the range of sunglasses, goggles and accessories available from Sight Direct, please visit http://www.sightdirect.co.uk. The firm can also be followed on Twitter: http://twitter.com/sightdirect.

About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, Cebe, Dragon and Julbo. They also supply a huge selection of parts and spares, including lens kits, nose pads, tips, replacement side arms and cases for the brands they sell.

Five years ago, the words 'Facebook' and 'Twitter' would not be commonplace. You certainly would not expect to hear these on the news, let alone hear your friends or family mention these. The social media boom has been an absolute phenomenon and forward-thinking businesses are taking advantage. Take, for example, Sight Direct, a leading provider of sunglasses, ski goggles and sports prescription sunglasses, which recently launched its Twitter profile and Facebook group.

In the internet age, companies have to keep their finger on the technological pulse to take advantage of new media and social networking sites. Research suggests that businesses that have utilised social media, including Facebook and Twitter, are reporting a surge in customers, as these sites offer a free and quick way of promoting products and services to a global audience, while also allowing firms to better connect with current, new and potential customers.

Matthew Coxhead, Managing Director of Sight Direct, which supplies a wide range of sunglasses parts and spares and can advise on Ray-Ban repair and Oakley Repair, said, "While we are still in the early stages of our social media campaign, it has been successful so far, in that we are reaching out to our customers and to people who might be interested in our products and services. At the same time, this is not simply a promotional tool for Sight Direct - our team genuinely wants to connect with similar-minded people and our Facebook profile in particular gives us the right platform to achieve this."

A report last year by British think-tank Demos suggested that social media and social networking websites, including Facebook and Twitter, provide a positive step in building relationships and links with customers, while also indicating that these outlets have proved to be invaluable for businesses in the current economic downturn.

Mr. Coxhead added, "I am delighted to announce that members of our Facebook group will also now receive a 10 per-cent discount on our products, as a little thank you for connecting with us, by using the promotional code 'Facebook10'. Our social media experts will also continue to update Facebook and Twitter, so I encourage as many people as possible to engage with us and to also take advantage of other offers Sight Direct will offer to its social media following."

For more information on the range of sunglasses, goggles and accessories available from Sight Direct, please visit http://www.sightdirect.co.uk. The firm is also offering exclusive deals to those who subscribe to the Sight Direct mailing list.

About Sightdirect: Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, Cebe, Dragon and Julbo. They also supply a huge selection of parts and spares, including lens kits, nose pads, tips, replacement side arms and cases for the brands they sell.

As new research indicates that ski holidays are set to become even cheaper for Brits seeking their very own slice of the action, Sightdirect the leading providers of sports prescription sunglasses are equipping the nation with the practical advice needed to choose the perfect pair of ski goggles.

The new figures unveiled by the Post Office Ski Resort Report 2009 found that the cost of a average six day lift pass, meals and alcohol was set to decrease this year in resorts in France and the US, making winter breaks not only more affordable but more popular as a direct result.

The new reductions mean that a lift pass in the French resort of Courchevel will set you back just £129.95 pounds sterling.

Matthew Coxhead, managing director at the firm who specialise in Oakley parts and spares and Ray Ban parts and spares, said, "It is great that skiing and snowboarding breaks are set to become even more affordable and such breaks are extremely good value for money as they appeal to both the avid skier and families looking for that winter wonderland atmosphere. Once your break is booked your attention should turn to purchasing the right kit and this starts with finding a great pair of ski goggles that offer the best levels of protection"

Choosing the correct pair of ski goggles can become a minefield for the first time shopper but it is extremely important that you shop before you reach the mountain. Purchasing from a specialist online store can ensure that you are presented with not only high quality equipment but the best possible price, leaving you with more money to spend in resort.

Mr Coxhead added, "It is essential that you choose the right lens tint. You should consider the terrain, weather and activities you will be partaking in at this stage to make sure that you are fully prepared. Choosing yellow, gold or amber lenses for areas with low light and fog are ideal because they work to emphasize the shadows on the mountain side making sure that you can see bumps on the slope.

On the other hand, if you are skiing on low light grey days, rose tinted lenses could be your ideal companion.

Dubbed as 'The' ski goggles of 2009, the Oakley A Frame Snow Goggles, from Sightdirect are ideal as they allow the customer to choose their lens colour, strap colour and frame to ensure that their individual needs are met.

Mr Coxhead added, "In bright light dark tinted goggles are ideal as they will block out much of the glare, but always make sure that you invest in lenses with both UVA and UVB protection to avoid damage to the delicate eye area. This is extremely important on the slopes where glare can become a problem. You should also make sure that you can see 180 degrees from side to side, as this will enable you to avoid other skiers."

For more information on the extensive range of ski goggles available from Sightdirect, please visit their website at www.sightdirect.co.uk

About Sightdirect

Sightdirect supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, Cebe, Dragon and Julbo. They also supply a huge selection of parts and spares, including lens kits, nose pads, tips, replacement side arms and cases for the brands they sell.

Leading online supplier of sunglasses, Sightdirect, certainly have style when it comes to selecting la crème de la crème in brand names. The latest addition to the site is a unique selection from the Ray Ban range.

A brand that's made the history books, the story of Ray Ban goes back to 1937 when it was introduced to the United States Army Corps. Taken over in the nineties by the Luxottica Group for a reported $1.2billion, the brand has since gone from strength to strength.

With an uber cool image that easily transforms into sporty, action or sexy, it's not surprising that Ray Ban has become one of the most exclusive yet highly popular brands today. Sightdirect, the leading online supplier of sunglasses know this only too well and present a unique collection from Ray Ban guaranteed to make you stand out from the crowd.

Sight Direct are happy to report that the Original Wayfarer is back! Hailing from 1952, this super cool pair of fifties style sunglasses is available in a number of colours including black, tortoise, tortoise brown, tortoise grey, red on black, camouflage on green, light tortoise with crystal brown amongst many others!

The classic styles continue with the Rayban 3025 Aviator - the first pair of sunglasses ever made by the company for second world war fighter pilots. Available in silver, gold, black, gold and polarised green and gold with pink - this fabulous set from Ray Bans is enough to turn heads whatever the occasion.

Ray-Ban Daddy-O Oval wrap are also a firm favourite. Sleek, sophisticated and versatile, you can wear this fabulous pair of simple, no frills sunglasses on the beach, out shopping or simply relaxing on holiday under the rays of the winter sun. Or, how about the iconic Ray-Ban Wayfarers for the ultimate in geek chic?

Known for its cutting edge selection of designs, Sightdirect is loved for its competitively-priced range of top brand sunglasses. From Ray-Ban, Arnette, Block, Rudy Project and Dirt Dog to SunWise, Dragon Optics, Electric Visual and Oakley Sunglasses - it's an ever-expanding collection of brands that will continue to inspire new styles and looks. For Ray Ban devotees attached to a pair they can't throw away, the company also offer a Ray-Ban repair service, offering series of spares and parts for the revered brand.

The company's product portfolio also includes a wide range of specialist products such as ski goggles, sports rx, motocross goggles as well as sports prescription sunglasses. Meanwhile, those attached to an old pair, will be pleased to hear that as well as specialising in Ray Ban Repair and Oakely Repair, the company also stock sunglasses parts and spares that include tips, nose pads, lens kits, cases as well as replacement side arms.

To shop the new collection of Ray Ban sunglasses visit www.sightdirect.co.uk or follow them on Twitter www.twitter.com/sightdirect

We supply a wide range of sunglasses and goggles from all the leading manufacturers including Oakley, Ray-Ban, Bolle, Cebe, Dragon and Julbo.

We also supply a huge selection of parts and spares, including lens kits, nose pads, tips, replacement side arms and cases for the brands we sell.

For General/Sales Inquires

Please use the contact us form or email us at info@sightdirect.co.uk

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You may contact us by post:

Sight Direct, 95 Hill Road, Clevedon, North Somerset BS21 7PN

Should have problems with an existing order?

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