Targeted Advertising

Modern e-commerce sites track personal preferences and then tailor advertisements accordingly. It is a very powerful technique. You get this same power to promote your web site by placing an ad on Silky Brick, the web's visual portal. BTW, it's ZERO COST for the first three months and $10 per month thereafter.

Everyone gets two graphic advertisements. One large-format block and one small-format brick. Visitors browse the wall of bricks and click on ads that look interesting. When the selected block appears, it comes to the center of the page surrounded by targeted bricks. It's better to see it in action than to try understand this lame explanation. Silky Brick is unique. You'll pick it up right away once you visit.

SilkyBrick visitors enjoy panoramic views of colorful advertisements that deliver more and more detail on demand, ultimately bringing them to the web site of their choice - yours!. Go to SilkyBrick.com and try it out. When you advertise you get hit counter and click-throughs to monitor the progress of your ad campaign. Visit and see for yourself! It's a cool site.

Increased traffic depends on how you handle three important aspects of web presence:

- Web site design and development
- Seach Engine Optimization (SEO)
- eCommunity, eCommerce, or both

Good design and development are the foundation. You may address general, mainstream topics on your web site, or you may focus on a single, specialized niche. You can start from scratch with your own software code, or you can use pre-programmed Content Management Systems (CMS). In all cases, you must give your visitors pleasant and comfortable experiences at your site, otherwise they will click away never to return.

Some people don't care about free traffic from search engines, but if you are looking for free traffic, your site should adhere to the tenets of Search Engine Optimization (SEO).

Finally, most web sites fall into Community or Commerce categories, but this distinction vanishes when entrepreneurs try to make money and have fun at the same time. In general, increasing eCommunity traffic also increases eCommerce traffic, and vice versa.

Visit the SilkyBrick Wiki for plenty of details on each of these topics. It's a compendium of great promotion ideas from web experts worldwide. You will also find instructions for contributing to the wiki if you are qualified.