ST701 Singapore

Ranked #204,923 in Entertainment, #2,643,625 overall

Overview Of ST701.com

ST701 is the latest entrant to the competitive online classifieds arena in tiny Singapore. Owned by SPH, the biggest local media company, ST701 faces an uphill battle against established players like Phing, Mocca, eBay and JobsDB.

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Singapore Jobs, Property, Cars & Classifieds

Apart from advanced features like video uploads and tons of relevant articles, ST701.com also differentiates itself by serving through four main verticals:

1) Singapore Jobs
- thousands of job listings updated daily. Provides upsell opportunity to existing job advertisers on its print media. Keen competition from established job sites like JobsDB and Jobstreet.

2) Singapore Cars
- marketplace for cars and motorbikes. Apart from SGcarmart, there is no real competition.

3) Singapore Property
- offers listings for HDB flats, condominiums, landed homes and commercial property. A fragmented niche with no clear leader, although highly lucrative - private apartments touched a record SGD4,500 per sq ft in 2007.

4) Singapore Classifieds
- general classifieds for anything under the sun. Again, offers synergistic value for its print brethren in an already crowded market. Key competitors include Phing, eBay and Mocca.

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by

larrylim

Larry Lim is a Singapore-based SEO Consultant, and has been providing Search Engine Optimization, Google AdWords and other Online Marketing services since... more »

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