ST701 Singapore

Apart from advanced features like video uploads and tons of relevant articles, ST701.com also differentiates itself by serving through four main verticals:

1) Singapore Jobs
- thousands of job listings updated daily. Provides upsell opportunity to existing job advertisers on its print media. Keen competition from established job sites like JobsDB and Jobstreet.

2) Singapore Cars
- marketplace for cars and motorbikes. Apart from SGcarmart, there is no real competition.

3) Singapore Property
- offers listings for HDB flats, condominiums, landed homes and commercial property. A fragmented niche with no clear leader, although highly lucrative - private apartments touched a record SGD4,500 per sq ft in 2007.

4) Singapore Classifieds
- general classifieds for anything under the sun. Again, offers synergistic value for its print brethren in an already crowded market. Key competitors include Phing, eBay and Mocca.