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Let's go back to basics again.

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10 proven ways to develop a successful web site promotion strategy, which yields higher conversions.

Fact: Every one has dream to become a successful online entrepreneur. Over 90% of the websites are forced to shutdown due to less traffic or low conversion ratio.

Most online business work aggressively on traffic improvements and ignore some key areas of website usefulness as well as forget the proven methods of making money online. Marketing is a never ending process, and you may not get the same results with less work every time, unless you have major brand recognition.

There are many websites who have good conversion ratio despite a low traffic. Let's go to basics and review the primary strategies which work regardless of any type of website one run. Here are few tips that help you to create your successful website promotion strategies.

Create a theme of your website

Create a theme of your site that attracts visitor's attention. Its not about graphics or design of the site but a theme that clearly define what website is all about and what it is selling. Publish clear information's about quality, specifications, pricings and availability. Don't put too many irrelevant information of home page as they distract the visitor attention.

Write for humans, not solely for SEs.

Write for humans, not solely for SE's. Create a good sale letter or a sales pitch. This is very much crucial. If you can write your own excellent! Or you can hire a content writer who can create attractive sale letters for you.

Think about your best selling layout.

Pay attention to your website layout. Think as a visitor seeking information's from a site. Brows couple of sites and analyze what you like and what you don't like, you are near to have your best selling layout. You can also hire a good web designer who can develop your layout keeping website usability and accessibility in mind.

Get a SE friendly web design.

Design your site that meets the guidelines of search engines. Hire the web design company who understand the basics of SEO too. Create a website that search engine read well. Search engines can't read most of JavaScript or Flash animation as well as your visitor will be complaining about loading speed or browser issues.

Create a good marketing plan.

Create a good marketing plan. This is the most important factor that where you plan to spend your marketing budget. Write down all focusing your competitors and projected return on investments. Jumping in to spend money without proper planning is the biggest marketing mistake one can make.

WebDesigners

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Create a good inbound link strategy.

Create a good inbound link strategy. Build links with theme related sites and consider submitting your site to popular web directories as well as niche directories relevant to your site. For example if your site is about travel, find travel directories where you can submit your website.

PR Promotions.

Press Release distribution. Write news worthy press release and submit to several PR directories. If your news is worthy enough to draw the attention of an editor, your news will be circulated to many.

Article Promotions.

Article distributions. Write useful and informative articles and submit to the various article directories. This is still a trusted promotion method. If your article is good you can get your articles published on a variety of websites and circulated through ezines without any additional efforts.

Explore SocialBookmarkings.

Submit your site to various social bookmarking sites. These sites are an excellent source of organic traffic, exposure and reaching new markets. Add your site to Technorati, Digg, Furl and other sites. With social bookmarking, there is a chance that your link can get picked up by others and published in more places.

Try relationship marketing methods.

Try relationship marketing. Start a news letter, Join the discussions in few forums related to your products/ services, spread a word about your site. Word of mouth is still the most powerful way to establish your online identity.

Bottom Line

In nut shell, effective planning can yield greater results. Save your valuable time, efforts and money. Create a solid plan with estimated projections, create a budget, find the right person and rock on!

Thanks for reading and Best of luck. :)

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  • Zani-doo Nov 13, 2008 @ 2:28 pm | delete
    I think there's some useful info here... I'm gonna put your lens on my WAH lens. Thanks!
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People call me Sipltech, I am working as promotion specialist at SIPL Tech Solutions. SIPLTECH is specialized in developing Custom .Net CMS solutions and... more »

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