Small Business Website Optimization in AZ

A great way to start your website optimization strategy is to contact a website optimization company for small business in AZ that can segment your visitor traffic and optimize towards your segments. What are segments? Segments are visitor profiles that you put together and track through your website to better evaluate their behavior and optimize for the results you want. With analytical software, you can filter your analytics data to determine what type of data you want to see in your reports by your desired segment(s).

For example, you can have "Initial Visitors" , "Returning but not Customers" and "Customers". You can also segment by campaign: if they came through a URL you used for radio, TV, PPC, or email, you can track all of that and define each one as a segment. The great part is you determine what a segment is to you and what you want to do with it. So, what can a website optimization company for small business in AZ do with these segments?

Example 1: Optimize towards Segments
You know that your website currently converts at 2.0%. Of all the visits your website receives, only 2.0% turn into paying customers. But, once you put together your segments, you find that 35% of your website visitors log into your membership site to check their account. That changes things significantly! Rather than a 2.0% conversion rate for non-customers, it jumps up to 3.1%.
And, you notice that 95% of the people in the "Returning but not Customers" segment turn into a customer within 30 days. So, your website optimization company for small business in AZ needs to focus your website optimization strategy on those initial visits to your site... and could consider offering a separate login page for your current customers.

Example 2: Track and Improve PPC Conversion Rates
You have are currently running a PPC campaign through Google and the entire campaign is under-performing. At this point, you're considering turning it off. You can create a segment within your analytics platform that is specifically targeted towards the visitors that come in through Google PPC. By looking only at these visitors, you can see the type of interaction with your site, the keywords they used to find you, and even, what keywords prompted conversions. Using this data, the website optimization company for small business in AZ you chose can focus your website optimization strategy on optimizing your landing page(s) to improve your conversion rates rather than turning the campaign off.

A word of caution: you can filter, slice, and dice data into saying pretty much whatever you want. Using segments to better focus your website optimization strategy on specific behavior or to filter out static is great, but make sure you're not continuing to segment to get a positive result.