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This is an evolving lens - As a topic emerges that I find useful I will create a number of resources here to provide a starting place to research and discover how you can use the ideas for your business.
The first is the Long Tail - which is the diagram above. This is a message of hope for all small businesses showing why small niche markets are more important to small businesses than the big blockbuster markets. You will find references to this emerging throughout all my lenses
Small Business Marketing Strategies
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- Small Business Marketing Strategies, Public Speaking and Marketing Tips
- Looking for Small Business Marketing Strategies. We explore the latest idea in marketing, sales, networking, public speaking and internet marketing that will bring customers lining up to buy.
Understanding The Long Tail Concept
Links and resources
- Wired 12.10: The Long Tail
- Chris Anderson's Original article in Issue 12.10 - October 2004 of WIRED magazine.
The Long Tail - Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream. - The Long Tail - Wikipedia
- The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in a 2004 article in Wired magazine to describe certain business and economic models such as Amazon.com or Netflix. The term long tail is also generally used in statistics, often applied in relation to wealth distributions or vocabulary use.
- The Long Tail
- Visit Chris Anderson's Lens on The Long Tail.
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of 'hits' (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. - Long Tail Marketing For Small Business
- Long Tail Marketing, an interview by Ken Evoy with Chris Anderson, author of The Long Tail and executive editor of WIRED magazine.
- IT Conversations: Chris Anderson
- This presentation is one of a series from the O'Reilly Emerging Technology Conference held in San Diego, California, March 14-17, 2005. In this talk Chris Anderson explores the economics of the long tail and shares his insight on the effects it might have on future business models.
The Long Tail Blog
by Chris Anderson
Chis Anderson's Blog expanding on his concept and book of Long Tail marketing - a really important concept for every small business owner to grasp.
Fetching RSS feed... please stand byNews on The Long Tail
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Fetching RSS feed... please stand bySmall Business Marketing Related Books Worth Reading
Books that will make a difference.
The Long Tail: Why the Future of Business is Selling Less of More
What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson, editor in chief of Wired Magazine shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.
Amazon Price: $24.95 (as of 11/28/2009) 
Small Business marketing Strategies Blog
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- alila12 alila12 Apr 21, 2008 @ 1:50 pm
- Perfect lens. Really long tail concept is superb. Good effort and thanks for that. Rated 5* with full credit. You know proper maintenance of inventory is one of the keys to success in business. I found a good stuff site about Inventory Control System Software on Inventory Control System Software Try out this site to find more information about Inventory Control System Software.
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- chrisauer chrisauer Dec 23, 2007 @ 8:03 pm
- Keep up the the good work, I think small businesses could really use some good information on marketing, besides, what good is the best product known to man if no one knows about it?
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- Nov 19, 2007 @ 5:29 pm
- Great info on the Long Tail - Thanks! My lens is 'small business, big profits' and I'd love to you to stop by, check it out, and say hello!
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- zedbiz zedbiz Aug 16, 2007 @ 12:05 am
- Hi Rikki,
Excellent Lens,
Great Job!
Jack
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- wenfri wenfri Apr 30, 2007 @ 2:27 pm
- Wow Excellent lens Going to check out the rest of it shortly Gave it a 5 star Check mine too please
Wendy
http://www.squidoo.com/wendysonlinebusinessalliance
http://wensonlinebusiness.wordpress.com/
http://www.blogchex.com/wendyswhimsy
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- SteveMNash SteveMNash Dec 19, 2006 @ 10:24 am
- Very interesting lens, Rikki as was Chris' book. I believe Squidoo is a great example of longtail in action... :-)
by Rikki
Do men and women do business differently? Absolutely and I should know, I've been both!
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