How to Get Subliminally Persuasive Endorsements to Increase Small Business Sales

Persuasive Endorsements Increase Small Business Sales

Anyone who has studied persuasion for any period of time has herd of Social Proof.

When persuading the masses to increase small business sales, the key is to have a good number of well developed testimonials that span a number of personality styles and backgrounds. The most effective persuaders today all make very liberal use of very powerful testimonials.

"People may like a particular piece of music, but then the additional testimonial that goes along with it from others can do a lot to help that decision." Psychologist Terry Pettijohn

Components of A Subliminally Persuasive Endorsement

In an age of technology it is becoming easier and easier to get live endorsements and video endorsements. Be sure to collect as many as you can. Here are the components of a subliminal endorsement:

The endorser should have high credibility either as a user of your product or adopter of your idea.

They should have high credibility with your audience or a subsection of that audience.

The content of the endorsement should be clearly focused on one or two ideas at most. It should consist of demonstrations of how the product, service or idea has been used and the specific results of the use.

If in writing or audio, the endorsement must clearly identify who the person is that is giving the endorsement.

Connect With The People Who Can Endorse You

The best way to get the endorsement is to tell the person that you need their endorsement and ask them to provide it.

It is always best to coach them through exactly what it is that you need them to say for the endorsement to be most effective.

There are three groups of people who can and will endorse you.

People Who Use Your Products and Services

People Who Know And Like You

People Who Don't Know You But Who See Value In What You Are Providing

Start Your Plan to Implement Endorsements

The more time you spend gathering endorsements the more you will sell.

Endorsements are highly subliminally persuasive because they come from trusted sources or appear in trusted places.

The result is that when faced with a decision between a product or service offered by someone the buyer doesn't know, they'll most often make the decision to go with the product that is endorsed by someone like them.

Start Your Plan

List three customers that you should get an endorsement from right now.

List at least three people you know and have a personal relationship with who could and will endorse you, your product or service.

Make a list of your top ten targets for endorsements by people you don't know but who have high credibility.

Begin studying those people and making a connection!

Dave Lakani and Subliminal Persuasion

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