Small is the New Big

Ranked #1,497 in Business & Work, #66,198 overall

In August, 2006, bestselling author Seth Godin (that would be me) releases his latest book, SMALL IS THE NEW BIG. This lens tells you what you need to know before you buy a few dozen copies for everyone you know.

The book is a collection of more than 180 riffs that have appeared in Fast Company or on my blog over the last six or seven years. It's designed to spark you and your colleagues into doing what you already knew how to do in the first place.

Buy a copy right now

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Free samples for BzzAgents (and others)

Each in PDF format

Click to download and open. Feel free to print, to email, to share, to copy, to secretly slip under your boss's door. More to come, week by week.
The Intro
The intro.
Small is the New Big
The title essay.
How to catch a plane
Leave a little earlier...
How does JetBlue sound?
It matters.
What Good Marketers Know
The classic checklist of what good marketers already know.
The check is in the mail
10 lies
Do The Never
This is really short and really useful.
Visualizing The Satin Pillow
What does extreme customer service look like?
Enthusiasts
What makes a fan?
Verbs
Verbs! Actions! Gerunds!

Four free samples

A poster, a pdf and two posts

The title essay
It's a pdf... it'll download automatically.
Where is the Free Prize?
A blog post.
Local Max
A blog post. With charts and everything.
Bonus #1
Socks
Bonus #2
How much would you pay to be on Oprah?
Branding Is Dead, Long Live Branding
Yes, it's bonus #3
Bonus #4
Brand My Car, Brand Me
Bonus #5
Camp, Mickey Rooney and marketing
Bonus #6
Criticism!

Where to find free stuff from Seth

Magazines archives, blogs and ebooks

Here are the four best places to search for free ebooks, articles and blog posts by Seth Godin.
Seth's blog
This is my blog. You can find excerpts further on down the page.
Fast Company
I wrote for fast company for more than five years... more words, I think, than just about anyone (certainly more words than anyone who worked for free.) Hit the archives or do a search.
The All Marketers are Liars blog
Not active, but some good riffs here.
The uberlens
Here's a Squidoo lens that highlights tons of my writing.

Latest posts from my blog

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Seth on Amazon

One click, free shipping, you're done.

A few of my more recent books.
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Did you read it yet?

Let me know

  • ernad18 Jan 16, 2012 @ 1:19 pm | delete
    great lens. nice to meet you....
  • May 24, 2011 @ 7:09 am | delete
    How am I supposed to be productive with all this information? Great info !!!
  • Shahib May 5, 2011 @ 1:33 pm | delete
    This is great! as always love it...
  • miaponzo Feb 23, 2011 @ 3:14 am | delete
    Yes, and I LOVE IT!!!!!!!
  • Jill Anderson Nov 4, 2008 @ 1:48 pm | delete
    Time to update the books section to include your newest fabulous book - Tribes. Also, link to the marketing poster is still broken or missing.
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The original post

Small is the New Big
From my blog. All the essays in the book came from my blog or Fast Company or other writing I've done.

Ten Free Excerpts

Stuff you can read from the book

How to Give Feedback
From Fast Company... perfect for your boss.
Seth's Blog: Clean firetrucks
A controversial, misunderstood riff about focus and agenda.
Seth's Blog: On Critics, Criticism and Remarkability
The problem with critics.
Seth's Blog: A Warning About Ostrich Farming
They bite! In more ways than one.
Torchbearers
Most torch-bearers don't realize how unique they are, how powerful their role is, or how hard their task is.
Don't get an MBA
The landmark article inventing a whole new kind of (useful) MBA.
A bonus... the Reveries interview
Tim asks some difficult questions.
What's the always?
A short one.
Seth's Blog: Losing a hero
Hard to believe this was four years ago.
Find more stuff
Including all the free ebooks.

The Audio Version

From Highbridge

HighBridge Audio - Small Is the New Big by Seth Godin - Audiobook
Here's the audio version.
Do the Never
A quick one

Giving and getting

feedback, that is

Getting is hard
Click for the pdf
Giving is even harder
Click for the pdf

by

sethgodin

Seth Godin is the bestselling author of 13 books. He writes about marketing, the spread of ideas and managing both customers and employees with respec... more »

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