Smart e-bear

Designed primarily for pre-readers and early readers aged 3-6,
smart-e-bear and friends encourage children to discover and explore through
a library of thousands of award-winning songs, interactive stories,
educational games and other content that parents (and grandparents) can
selectively purchase through the Internet and download to the toy with a
super-easy USB connection.

"Would you like to sing songs about animals with me?" purrs
smart-e-cat. "For yes, squeeze my hand. For no, squeeze my foot."

"Through Intellitoys proprietary technology," explains Kids Preferred's
Paul Cronin, "parents have unprecedented control over an enriching play
experience. And with new software downloads continually available, children
can have customized growing and learning experiences that always feel fresh
and fun."

The squeezable, adorable animals will enchant little ones with their
"smarts" from hearing a song to reading a story to playing a game. There's
always something for kids to discover as the smart-e-software allows the
toy to change and grow with your child's interests from the nursery to
kindergarten and beyond.

"I do different kinds of play for different times of day," woofs
smart-e-dog. "I can be an active daytime friend with dancing, songs and
exciting lessons or a bedtime buddy with lullabies and quiet stories. You
can even customize me for special occasions like birthdays and holidays."

Measuring 13" tall, these cuddly critters utilize electronics about the
size of a deck of cards. There are no moving parts to easily break like
toys of the past, keeping smart-e-bear and friends durable and huggable.
These bears, dogs and cats interact with a personality, so they become
truly a pal.

What good is all this technology if no one can figure out how to use
it? The beauty of this line of toys is its simplicity, both for parents and
children. To start the interactive experience, parents click on the
Intellitoys website and browse their menu. Select the software and download
in minutes a customized playdate. For any techno-phobes, dozens of
pre-programmed Activity Packs are readily available.

Award-winning children's musical artists like Twin Sisters, Trout
Fishing in America, Bill Harley, and Red Grammer are available with one
click. Downloads will be priced starting at 99 cents, allowing families to
discover what they love without having to invest in pricey cartridges.

Intellitoys' foremost goal is to keep bringing cutting edge technology
and top quality children's media together for innovative learning
experiences. Toy Fair visitors can find them near the intersection of
Electronic Play and Reading, Writing and Rhythm at Booth 3263. Smart-e-bear
and friends are expected to have an MSRP in the range of $79 to $89 each.