Smart Marketing Ideas

Simple, see? Take a look at the top right hand corner - move the cursor to the 'close' position and that's what happens! Much easier to see (and more fun to play with) visiting the demo page above!

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." John Wanamaker (1838 - 1922)

Do you still spend your advertising budget based on the same principle?

You shouldn't be, simply because, as far as online advertising is concerned, it is quite a simple job to test and track the effectiveness of each and every advertisement that you place.

It is also possible to test different methods of advertising against one another too, in order to see what works best in any given set of circumstances.

This article is about such a test, testing the effectiveness of two of the latest advertising products to hit the online advertising business.

It's Peel Away Ads -V- Exit Prophet Pro.

Peel Away ads you've seen demonstrated above (if not, check it out now).

To see what we are testing it against, and to get an idea of how Exit Prophet Pro works, take a look here.

Both programs that we are looking at are activated by the action of you moving the mouse cursor towards the 'exit' button, but that is really just about as far as the similarity goes.

Peel Away Ads is pretty much an entirely new advertising idea, whilst Exit Prophet is a very smart variation on our old 'friend' the pop-in window, that only appears once it 'senses' that you are about to leave the page.

So far, I have found that Exit Prophet seems to work best when the 'Please Don't Leave Yet' pop-in offers something directly related to the product on the sales page itself. For example, a further discount, or a special report related to the sales page subject seems to work best.

Peel Away Ads, on the other hand, seem to be able to advertise just about any product, related or not, in the advertisement area.

Exit Prophet also seems to be more effective with digital products like ebooks and software, whereas, once again, Peel Away Ads seem to work with pretty much any type of product or service.

So, to at least some extent, the one that will work best for you will depend on the product that you are promoting.

Bottom line is that, so far, in our testing, Peel Away Ads have performed significantly better than any other form of advertising, including 'smart' pop-in programs like Exit Prophet Pro.

They have also done so across a broad range of products too, which suggest to me at least that the very concept and nature of Peel Away Ads is still fresh and new enough to massively enhance the positive responses that you can expect to receive to any advertising done in this way.

You pays your money, you takes your choice, of course, (and Exit rPophet Pro is the cheaper of the two programs) but I know which advertising method I am going to focus my efforts on!