Social Marketing University
Training events and webinars to help you learn how to use marketing techniques to help you promote your health and social issues.
Learn Hands-On Social Marketing with Nedra Kline Weinreich
Bring about change for good!
How do you help people adopt behaviors that will make them healthier and better off? How can you create positive social change?
At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It's about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.
Join Nedra Kline Weinreich for an in-person or online training that will introduce you to the key concepts of social marketing, or more advanced instruction for those who know the basics. By the time you leave, you will have an effective social marketing strategy for your own program and the skills to implement it immediately.
At Social Marketing University, you will move beyond the usual educational approach to changing health and social behaviors. Using social marketing, you will learn how to persuade individuals to take action for change by addressing the values, needs and desires that motivate them. It's about understanding and connecting with your audience by applying the same effective marketing tools that companies like Nike and Apple use.
Join Nedra Kline Weinreich for an in-person or online training that will introduce you to the key concepts of social marketing, or more advanced instruction for those who know the basics. By the time you leave, you will have an effective social marketing strategy for your own program and the skills to implement it immediately.
You Should Attend if You Are:
- Someone who wants to create health or social change
- A professional at a nonprofit/NGO, public agency or other organization working on health or social issues
- A commercial marketer who wants to apply your skills towards changing the world for the better OR
- A student interested in the field of social marketing
About Nedra Kline Weinreich
Trainer
Nedra Kline Weinreich, the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book "Hands-On Social Marketing: A Step-by-Step Guide" and is a prominent blogger on social marketing issues at the Spare Change blog.
Since starting Weinreich Communications in 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations.
Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA's School of Public Health and was adjunct faculty at Georgetown University. Nedra earned her Master's degree in Health and Social Behavior from the Harvard School of Public Health.
Since starting Weinreich Communications in 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations.
Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA's School of Public Health and was adjunct faculty at Georgetown University. Nedra earned her Master's degree in Health and Social Behavior from the Harvard School of Public Health.
- Weinreich Communications
- Weinreich Communications is a social marketing consulting firm that assists nonprofits, government agencies and other organizations with creating positive health and social change.
- Spare Change
- Nedra's blog about social marketing
- Social Marketing Lens
- An introduction to the social marketing field
Here's What Past Participants Said About SMU:
"Nedra, a social marketing pro, did a great job of simplifying this complex and often misunderstood topic."
- Louise Dabisza, Straightaway Management
"I've been meaning to email you all year to thank you for the inspiration I got from Social Marketing University '08."
- Jessica Stuart, Pro Bono Net
"Very clear information on a potentially complex topic."
- Nora Whitcher, Marketing and Research Services
"SMU was very focused on integrating social marketing with commercial marketing and helping me understand how to apply what Nedra taught to our marketing plans and strategies."
- Candis DePalma, Aspire
- Louise Dabisza, Straightaway Management
"I've been meaning to email you all year to thank you for the inspiration I got from Social Marketing University '08."
- Jessica Stuart, Pro Bono Net
"Very clear information on a potentially complex topic."
- Nora Whitcher, Marketing and Research Services
"SMU was very focused on integrating social marketing with commercial marketing and helping me understand how to apply what Nedra taught to our marketing plans and strategies."
- Candis DePalma, Aspire
Upcoming Training Events
Check our website for the latest events and webinars!
Social Marketing University
Foundations Course
Advanced Course
Next Generation Social Marketing Seminar
Social Marketing University Online
Fundamentals Webinar Series
Foundations Course
Advanced Course
Next Generation Social Marketing Seminar
Social Marketing University Online
Fundamentals Webinar Series
Contact Information
Weinreich Communications
If you have any questions about the training or if you would like to receive announcements of future trainings, please contact us at training@social-marketing.com or call 310-286-2721.
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Since starting Weinreich Communications in 1995, Nedra has worked with major nonprofits and government agencies to help them use social marketin... more »
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