Marketing Innovation Toolkit

Digital: Internet, Mobile etc

Case Studies from the edge of the marketing field

The Viral Palette

A very well thought-out list of cases on viral marketing.

Building Brands Online

Get the facts on 3 famous cases. Did they really work?

Idea Generation Tools

99% Perspiration Guaranteed

Kenichi-san's Questions

A set of simple questions developed by management thinker Kenichi Ohmae to help you to envision the future of your career, brand or business.

Harvey Cards

Harvey Cards are a simple but effective set of techniques for brainstorming new ideas. Download, print and use.

Bug Lists

A bug list is one of the simplest ways to generate new ideas. Generate new ideas everywhere you go!

Mind Maps

A radical and radial method based on the physiological structure of our brain. Very powerful.

A to Z Creativity Techniques

A gazillion ways to generate new ideas.

Science Fiction

Satellites || Cellphones || Robots
The Next Big Innovation? Read a few science fiction novels and predict the future.

The Idea Lottery

Generate lots of ideas fast!

Jump Start

Brainstorming tool: do it by yourself or with others!

Concept & Prototyping Tools

Make it. Test it. Fix it. Improve it. Make it again.

Ideo Method Cards

[Learn | Look | Ask | Try]

Concept Writing

From ideas to concepts... one big leap for a marketeer.

Concept Mapping Tool: CMap

Free software for fleshing out concepts.

The Deep Dive

A classic case study in rapid concept development and prototyping.

Paper Prototypes

Bring your ideas to 3-D life and show them to your customers!

Experience Prototyping

Sometimes you just can't prototype a product because it's too expensive or too complex. Try prototyping the experience instead.

Inventables: Making Innovation Tangible

Discover a living showcase of what's possible.

Instructables

Learn how to bring your ideas to life.

Innovation Process Tools

For the millions of innovators working in a corporation

Drucker's Seven Sources

Seven sources of innovation by the world's leading management thinker.

Cook's Recipe for Corporate Innovation

Scott Cook of Intuit: 5 ways for corporates to innovate.

Managing Business Innovation

Mohanbir Sawhney of the Kellogg School with a 360 degree view on how businesses can innovate. An excellent and thought-provoking read.

Decision-making Tools

Cost-Benefit Analysis

The weighing-scale approach to decision-making.

Internal Rate of Return

Which investments should you choose to make?

Portfolio Analysis

A very good tool to manage any kind of business portfolio: From SKUs to Brands to SBUs.

Real Options

Capture the value of managerial flexibility to adapt decisions in response to unexpected market developments.

Branding Tools

The most powerful way of capturing business value

A brief history of branding

Those who do not learn history's lessons are condemned to repeat them.

An introduction to branding

The "Why" and "How" of it, in brief.

Choosing a brand name

Choose carefully!

Brand Archetypes

Timeless personalities as the organizing
principle of the brand.

Brand Logos

Make your brand look good.

2006 Top Global Brands

Learn from the best.

Brand Valuation

What is a brand worth?

Net Promoters

From brand loyalists to brand evangelists

Advertising Tools

Communicating to customers in the 21st Century

The Future of Advertising

How has the digital revolution impacted advertising? "Prime time is now from 9 AM to 5 PM" -- Mark Burnett

New The Link List

New The Link List

New The Link List

New The Link List