(by 5 people)
A collection of proven tools for designing and marketing remarkable products and services.
"To the man who only has a hammer in his toolbox, every problem looks like a nail."
For more detailed thoughts and concepts, read the Snake Coffee blog.
Please send in suggestions and feedback about the tools and suggest other tools which should be featured here.
Digital: Internet, Mobile etc
Case Studies from the edge of the marketing field
- The Viral Palette
- A very well thought-out list of cases on viral marketing.
- Building Brands Online
- Get the facts on 3 famous cases. Did they really work?
Idea Generation Tools
99% Perspiration Guaranteed
- Kenichi-san's Questions
- A set of simple questions developed by management thinker Kenichi Ohmae to help you to envision the future of your career, brand or business.
- Harvey Cards
- Harvey Cards are a simple but effective set of techniques for brainstorming new ideas. Download, print and use.
- Bug Lists
- A bug list is one of the simplest ways to generate new ideas. Generate new ideas everywhere you go!
- Mind Maps
- A radical and radial method based on the physiological structure of our brain. Very powerful.
- A to Z Creativity Techniques
- A gazillion ways to generate new ideas.
- Science Fiction
- Satellites || Cellphones || Robots
The Next Big Innovation? Read a few science fiction novels and predict the future. - The Idea Lottery
- Generate lots of ideas fast!
- Jump Start
- Brainstorming tool: do it by yourself or with others!
Actionable! Books on Idea Generation
4 great books to get the ideas flowing
Great Science Fiction Books
A fantastic source of ideas
Some of the biggest innovations of the late 20th century were first propounded as ideas in science fiction novels almost half a century ago. This trend continues even today. Here are a few books which may inspire you to bring an undiscovered SF idea to life in the 21st century.
Cool News
The latest marketing innovation from around the world
Fetching RSS feed... please stand byConcept & Prototyping Tools
Make it. Test it. Fix it. Improve it. Make it again.
- Ideo Method Cards
- [Learn | Look | Ask | Try]
- Concept Writing
- From ideas to concepts... one big leap for a marketeer.
- Concept Mapping Tool: CMap
- Free software for fleshing out concepts.
- The Deep Dive
- A classic case study in rapid concept development and prototyping.
- Paper Prototypes
- Bring your ideas to 3-D life and show them to your customers!
- Experience Prototyping
- Sometimes you just can't prototype a product because it's too expensive or too complex. Try prototyping the experience instead.
- Inventables: Making Innovation Tangible
- Discover a living showcase of what's possible.
- Instructables
- Learn how to bring your ideas to life.
Actionable! Books on Concepts & Prototyping
4 must-read books on concept development and prototyping
Innovation Process Tools
For the millions of innovators working in a corporation
- Drucker's Seven Sources
- Seven sources of innovation by the world's leading management thinker.
- Cook's Recipe for Corporate Innovation
- Scott Cook of Intuit: 5 ways for corporates to innovate.
- Managing Business Innovation
- Mohanbir Sawhney of the Kellogg School with a 360 degree view on how businesses can innovate. An excellent and thought-provoking read.
Actionable! Books on The Innovation Process
5 well-thumbed books on innovation
Decision-making Tools
- Cost-Benefit Analysis
- The weighing-scale approach to decision-making.
- Internal Rate of Return
- Which investments should you choose to make?
- Portfolio Analysis
- A very good tool to manage any kind of business portfolio: From SKUs to Brands to SBUs.
- Real Options
- Capture the value of managerial flexibility to adapt decisions in response to unexpected market developments.
Actionable! Books on Business Decisions
Must-haves for the business manager's library
Wharton on Making Decisions
Amazon Price: $21.95 (as of 05/20/2008)
The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
Amazon Price: $47.38 (as of 05/20/2008)
Harvard Business Review on Decision Making
Amazon Price: $13.57 (as of 05/20/2008)
The Goal: A Process of Ongoing Improvement
Amazon Price: $16.47 (as of 05/20/2008)
Strategic Marketing Management, 6th Edition (Strategic Market Management)
Amazon Price: (as of 05/20/2008)
Branding Tools
The most powerful way of capturing business value
- A brief history of branding
- Those who do not learn history's lessons are condemned to repeat them.
- An introduction to branding
- The "Why" and "How" of it, in brief.
- Choosing a brand name
- Choose carefully!
- Brand Archetypes
- Timeless personalities as the organizing
principle of the brand. - Brand Logos
- Make your brand look good.
- 2006 Top Global Brands
- Learn from the best.
- Brand Valuation
- What is a brand worth?
- Net Promoters
- From brand loyalists to brand evangelists
Actionable! Books on Brand Management
The 3 best books on brands
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)
Amazon Price: $25.05 (as of 05/20/2008)
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Amazon Price: $23.10 (as of 05/20/2008)
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Amazon Price: $40.80 (as of 05/20/2008)
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
Amazon Price: $10.88 (as of 05/20/2008)
Actionable! Books on Advertising
Insights into effective advertising
Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
Amazon Price: (as of 05/20/2008)
Ogilvy onAdvertising
Amazon Price: $16.47 (as of 05/20/2008)
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
Amazon Price: $17.95 (as of 05/20/2008)
Creative Commons License
All original material created by Reynold D'Silva and included in this lens is licensed under a Creative Commons License.
Advertising Tools
Communicating to customers in the 21st Century
- The Future of Advertising
- How has the digital revolution impacted advertising? "Prime time is now from 9 AM to 5 PM" -- Mark Burnett
