Snuggies T-shirt

The Snuggie, sold in the USA and Canada 

"super soft, thick, luxurious fleece with roomy, oversized sleeves"

The product was first commercialized as the Slanket by Gary Clegg in Maine in 1998 using heavy fleece material. Clegg's mother made him a blanket with a single sleeve for use in his cold dorm room. Clegg later developed that into the Slanket with two sleeves.

The Snuggie is a similar product sold in the United States and Canada. It was marketed primarily through a memorable television commercial which touted the product as "super soft, thick, luxurious fleece with roomy, oversized sleeves that let you do what you want while still being totally wrapped in warmth." As of January 2009, over 4 million of the product had been sold. It was featured on television programs like Today where cast and crew donned Snuggies for a segment which was described as looking like a gospel choir. Several hundred parodies of the commercial have appeared on YouTube as well as numerous fan pages on Facebook. The product has also been ridiculed as a "backwards robe" or simple reinvention of the coat on radio and television talk shows in the United States. Comparisons have also been made with the Thneed - a highly-promoted, amorphous garment in the Dr Seuss story, The Lorax.

Fosdick Corporation, the company which markets the Snuggie via its website and television commercials along with many other as seen on TV products, has received several hundred consumer complaints and has received a failed rating from the Better Business Bureau.

Another well known variant, the Toasty Wrap, has been sold via infomercials hosted by Montel Williams as a method for saving on heating costs. However, based on the similarities of the Toasty Wrap's advertising to that of Snuggie, it is probable that both brands originate with the same manufacturer.