TOOLS TO MAKE YOUR SOCIAL MARKETING EASIER

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TOOLS TO MAKE YOUR SOCIAL MARKETING EASIER

With the increased popularity of social marketing there are now also a number of tools that make it easier for you to use social marketing or to get more out of it. We have already briefly looked at Socialmarker.com and Wordpress plug-ins but in this chapter we will go into more depth of how you can use these and other tools to improve your social marketing.

SocialMarker.com is Simplifying Social Bookmarking

SocialMarker.com is a website that was designed to make social bookmarking with a number of different services easier for you. You can either do this bookmarking yourself or add a Wordpress plug-in or piece of code to your website or blog.

When doing bookmarking yourself you can drag the button from the SocialMarker website to your bookmarks toolbar if you have Firefox and use this, or you will need to just go directly to the form on their website each time to enter the bookmark information.

There is a short form to fill in including the title, link, description text and tags and then you can press "Submit" which will take you to the different social bookmarking services you have chosen and automatically enter the information you filled in to the form. There may be some additional information that you need to fill in yourself at each website and then you are ready to bookmark.

Adding the SocialMarker code or plug-in to your website or blog also makes it a lot simpler for your visitors to bookmark you in all of their favourite services and so get more exposure for your website.

All in One SEO Wordpress Plug-in

If you have a Wordpress blog then the All in One SEO plug-in can help to improve the results you get from the search engines. It helps to optimize your titles, create Meta tags and also allows you to have complete control over your SEO where you want it. Without this or some other SEO tag, it is very difficult to correctly optimize your Wordpress blog for the search engines.

Camtasia

In order to create your own online videos for distributing via YouTube you will need to have some way of creating these videos. If you want to create Powerpoint videos or other videos based on what is taking place on your screen then you can use Camtasia software to create these videos. You can get a free thirty day trial to Camtasia or buy the software (the current version is going for $299).