5 Ways to Launch a Social Media Marketing Campaign
Ranked #13,704 in Internet, #468,825 overall
Social Media Marketing Strategy #1: Blog
Knowing how to set up a blog the right way can help you avoid many wasted hours. Some marketers know that blogs are a vital component of social media marketing, but they fail to launch their blog properly or maximize its earning potential.
There are now microblogs, too - sites like Twitter that have a great impact in a short amount of space. Mastering this form of social media can help you build a large fan base and following in mere minutes a day.
Social Media Marketing Strategy #2: Video
If you're not too tech savvy, don't let it bother you. Today's online video is a form of social media marketing that anyone can master. There are many video tools available for those who want to add video to their websites but don't have the technical prowess to handle all of the confusing set-up.Some marketers are forgoing text-based sales letters altogether and relying strictly on video sales copy, video testimonials, and video proof rather than still images. It's a more interactive measure to take with your target audience and it helps build brand loyalty and trust.
Manage Your Social Media Marketing Efforts
Social Media Marketing: An Hour a Day
Amazon Price: $8.83 (as of 02/15/2012)
List Price: $29.99
"I loved this book. Over the past year or so I have read quite a number of tomes regarding social media and social media marketing, but none until this one have been written in a planner or workbook format. This one is well written, well organized, and full of content. It has 14 chapters split into the following four parts or sections:
I. The Foundation of Social Media
II. Month 1: Prepare for Social Marketing
III. Month 2: Social Media Channels
IV. Month 3: Complete Your Plan
Two books similar to this one on how to put together a business plan are: "16 Weeks to Your Dream Business" (ISBN: 9780071588362, and "Self Employment: From Dream to Reality" (ISBN: 1563709228). And a book similar to this one on how to put together a fundraising plan is: "The Fundraising Planner" (ISBN: 0787944351). The instant book being reviewed touches on the marketing issues of social media, and then devises a systematic approach to putting together a social media marketing plan customized to your small business.
Each of the 14 chapters ended with a summary section. I found it very easy to cruise through this book by first reading the summary sections and then tackling the rest of the book after having a pretty good idea of what was being covered.
After reading this book you will have devised a social media marketing plan that addresses (1) platform, (2) content, and (3) interaction. You will have decided whether to use Technorati, MySpace, Socialvibe, Flickr, Facebook, Friendster, Linkedin, and/or YouTube. Technorati is the tunnel through which to learn more about the blog or blogs you will create.
So if you want to tap into the power of the Social Web through connected networks and consumer-oriented media, then I recommend this book as one of the tomes you seek out and read in order to build your company's social media marketing plan. 5 stars!
PS. Take a look at the Search Inside feature at Amazon for this book. There you can access the book's Table of Contents and see exactly what is covered."
Release Date: 12/31/1969
Usually ships in 1-2 business days
Social Media Marketing Strategy #3: Social Networks
Social media works best in a setting designed for this purpose. Many web 2.0 sites have become blockbuster marketing tools over the past couple of years. The top social networks to use for marketing purposes are Google Knol, Squidoo, and Hub Pages.These three giants in the world of web 2.0 openly allow marketing and the pages have the ability to earn their own PageRank and positioning in the Google SERPs (Search Engine Results Pages).
There are many guides that teach you how to market on each specific social network. For example, you can learn how to market on Squidoo and ensure you adhere to their guidelines while maximizing your potential to make money on the site.
Text Title: Social Media Marketing Strategy #4: Forums
Forum marketing is a type of social networking that has to be done carefully. One misstep and you could be exposed as someone who's just there to take advantage of others or use the site for your own personal gain.Forums are for sharing, but you can easily share information and become the go-to person in your niche while maintaining momentum as a savvy marketer who showcases his or her links in the process.
You can use forum marketing on sites within your niche that are owned and operated by others or start your own forums and build a following there that you can openly market to at any time. The most important thing to remember is that forums are communities - people helping people.
Today's Hottest Social Media Platform: Microblog Twitter!
Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online
Amazon Price: $9.88 (as of 02/15/2012)
List Price: $18.97
"Deb and Warren write that twitter is the ripple that has become a Tsunami. They are right. But this book is truly the earthquake which can start the momentum getting the Tsunami started.
The Twitter Revolution gives the reader the knowledge and ability to participate in the "new media" known as twitter. Twitter is a fast paced method of communicating and interacting with those you follow and who follow you. It shows you how you can step right into the twitter world and interact and learn from those you are following and who follow you.
Early in the book we learn why we should even give a darn about twitter. And than we get a clear and concise explanation of what twitter is. And that is not an easy task. Best of all, the Twitter Revolution is true to form and says exactly what twitter is, "it turned into SO much more than that." What is really cool about this chapter as with a lot of the book, Deb and Warren take advantage of their own followers to aid in defining what twitter is. So instead of just getting a book full of the ideas and thinking of the writers alone, we get the input of some of the thought leaders who are actually using what the book is talking about. Hat tip to Deb and Warren for getting twitter itself involved in the process.
The Twitter Revolution is a complete start to finish on what it is and how to use it. And, it gives you the tools both in the book and in what applications it mentions to truly take advantage of what twitter is and what it can do for you.
If there is one chapter that makes this book worth whatever it cost, it would be "ten steps to attract a flood of followers." If you don't have followers, your conversations are going to be real lonely.
Get the book and get a jump start on how to use twitter and use it right. "
Release Date: 12/31/1969
Usually ships in 1-2 business days
Text Title: Social Media Marketing Strategy #5: Audio
Podcasting is a variant of social media marketing that lets everyone be an expert in their niche. You don't need to be lucky enough to get your own radio show - there are places online where you can start your own and fans will tune in religiously to hear what you have to say.Learning podcast marketing isn't as tough as it may sound. Sites like Blog Talk Radio make it easy. While a site like this streams your show live, you have the ability to record your show and the participants and then package it up and sell it to the general public!
All you need to get started is a computer and phone (some people use Skype). If you're going to avoid online radio and simply create a podcast, you can use various audio software tools to record your presentation into an MP3 and then make it available for download to your target audience.
by rbwise
rb loves experimenting with ways to consciously unite the wisdom of the body with the power of the mind.
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