Social Media Optimization or SMO takes the principles of Search Engine Optimization (SEO) and applies them to social websites such as YouTube, Flickr, MySpace, Digg, and Netscape. Companies, people or organizations create an online presence on these websites with the goal of increasing visibility, exposure, or managing their reputation (see reputation management). Products or services may be offered for sale on these websites, however the project generally has a passive quality. Active online campaigns are more commonly classified as Social Media Marketing (SMM) and usually strive to achieve a viral marketing goal.
A secondary aspect of SMO deals with online reputation management.
Get More Information About Social Media Optimization
Michael Gray of Atlas Web Service is availble to speak at industry conferences, give print interviews, radio or podcast shows about Social Media Optimization.If your company is in need of Social Media Optimization services please contact Atlas Web Service
Social Media Optimization Resources
- Social Media Optimization - Wikipedia
- Wikipedia's definition of Social Media Optimization
- Social Media Optimization : 13 Rules of SMO
- Search Engine Journal's 13 rules on Social Media Optimization
- Social Media Optimization from SearchEngineWatch.com
- One of the coolest things about the rise of social networking and sharing sites like MySpace and YouTube are the new opportunities they offer to marketers, even to search marketers. Into that space seems to have come a new term, SMO -- social media optimization.
- The Dark Side of Social Media Optimization
- Using Social Media to spread a negative message.
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