by 6 people |
Social Media, PR 2.0 and More Exciting Things!
Welcome to the new world of public relations, PR 2.0. A world of online media where the concept of of media and audience gets blurred, where media gets combined in new and exciting ways, where two-way conversations are the norm, and where communities can respond to, and transform your message, -- overnight!
Social media is new, exciting and a bit scary. But does it matter? Here's what Forrester Research thinks:
"Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world."
Forrester Research, Social Computing - How Networks Erode Institutional Power, and what to Do About it.
I'd like to credit SHIFT Communications, a consumer and high-tech public relations firm, for much of the background on social media. SHIFT is one of the few PR firms that really "gets" PR 2.0. SHIFT has Boston and San Francisco public relations offices.
Social Media Blogs
Who's Talking About Social Media?
Links to blogs that cover the social media space.
Web Strategy Blog
Web Strategies for businesses covering technology, more...1 point
PR Squared
Todd Defren of SHIFT Communications is the voice b more...0 points
PR 2.0 - Silicon Valley
Written by Brian Solis, a principal at FutureWorks more...0 points
Social Media Release
Best practices and hRelease news -- not too curren more...0 points
Chris Heuer's Idea Engine
Founder of BrainJams and the driver of the Social more...0 points
Silicon Valley Watcher
Former FT reporter Tom Foremski and team report on more...0 points
a shel of my former self
Shel Holtz blogs about the intersection of communi more...0 points
MediaShift . Oldthink vs. Newthink
MediaShift is a weblog that tracks the way the Int more...0 points
Influential Interactive Marketing
Vice President for Interactive Marketing with Ogil more...0 points
The New PR
More than a touch of Ryan Anderson's philosophy on more...0 points
Like It Matters
Social Media & Relevant Conversations. Bri more...0 points
Deep Jive Interests
Dr. Tony Hung blogs on topics ranging from the evo more...0 points
Online Marketing Blog
A marketing blog about the intersection of new med more...0 points
Web Strategy by Jeremiah
Jeremiah discusses how web tools enable companies more...0 points
Social Media Communities & Events
Contribute to the Shaping of Social Media
Join these communities, attend these events, and you'll interact with some of the brightest minds, and become one of the first to understand and apply social media concepts.
Google Groups | New Media Release
A discussion for communications professionals to e more...0 points
Social Media Club
The Social Media Club was organized for the purpos more...0 points
NewPR Wiki
How personal publishing is changing the PR practic more...0 points
Learn More About Social Media
Papers, eBooks, Templates and More
The links below will help you learn more and start applying social media concepts to your business.
Social Media Press Release Template
Brought to you by the social media savvy folks at more...1 point
Web 2.0 Stampede
Learn how to drive highly targeted traffic to your more...1 point
What is Social Media? | eBook
Very nice overview of social media channels and tr more...0 points
The New Rules of PR | eBook
Not specifically about social media, but an excell more...0 points
PR 2.0 Essentials | eBook
Get up to speed on the 2.0 stuff with this evolvin more...0 points
Social Media Newsroom Template
From SHIFT Communications, here's an example of th more...0 points
Presentation on the Social Media Newsroom Template
In this PowerPoint presentation SHIFT explains the more...0 points
Social Media Tools
With the Right Tools you Can do Anything
- Technorati
- Listen to what people are saying about your company. Technorati monitors online conversations -- it is an Internet search engine for searching blogs, competing with Google, Yahoo, PubSub and IceRocket. As of July 2006, Technorati indexes over 49.4 million weblogs.
- RSS Button Maker
- This tool will easily allow you to create RSS buttons or "chicklets" for your blog. Adding links to your blog visitors' favorite RSS reader can increase the number of subscribers to your blog substantially.
- Wikipedia
- An example of a social media reference site, Wikipedia is a multilingual, web-based, free content encyclopedia project. It is written collaboratively by volunteers; its articles can be edited by anyone with access to the web site. The name is a portmanteau of the words wiki (a type of collaborative website) and encyclopedia.
- Digg
- News sharing - Digg is a community-based news popularity website with an emphasis on technology and science articles. It combines social bookmarking, blogging, and syndication with a form of non-hierarchical, democratic editorial control.
- YouTube
- YouTube is a video sharing site, now a subsidiary of Google. Users can upload, view, and share video clips. Videos can be rated, and the average rating and the number of times a video has been watched are both published.
- Second Life
- Representing the virtual reality category of social media, Second Life (abbreviated to SL) is an Internet-based virtual world which came to international attention via mainstream news media in late 2006 and early 2007.
Developed by Linden Lab, a downloadable client program enables its users, called "Residents", to interact with each other through motional avatars, providing an advanced level of a social network service combined with general aspects of a metaverse. - PRWeb
- The recognized leader in online news and press release distribution service for small and medium-sized businesses and corporate communications.
PRWeb pioneered Free Press Release Distribution and continues to set the standard for online news distribution. - WordPress
- Start two-way conversations with a blog powered by WordPress. WordPress has risen from a handful of users to the most-used blog tool in its category. The open source software is free, and new features are available every day. You can select from a dazzingly array of plug-ins to build all the funtionality you nee
- List of Internet Forum Packages
- An Internet forum is a facility on the World Wide Web for holding discussions and posting user generated content, or the web application software used to provide the facility.
Social Media PR Examples
Social Media in Action
- SAP Press Release
- SAP takes a step towards the social media press release incorporating links to the press room, RSS feeds, a demo, Digg this, del.icio.us, and photos.
- SHIFT Communications Press Release
- SHIFT Communications, the orginators of the social media press release template, follow their own advice by bulleting key facts, including multi-media elements, pulling out the quotes for easy access, adding del.icio.us and digg this links. Easy to read. Easy to write about.
- Belkin Press Release
- This press release about the Belkin SportCommand for iPod incorporates photos and ipod illustrations that help to tell the story - a story that is practically written.
- Business Podcast Examples
- List of corporate podcasters including Oracle, Speedo, HP, Sprint, Cisco, McDonalds, NASA, BMW, and many more.
- Corporate Blogger Examples
- See who is blogging in the corporate world. This ever expanding lists links to corporate blogs in a variety of industries.
More Links to Social Media Optimization
When You Are Ready to Dig Deeper
Want to read more about all this? Check out these popular links on del.icio.us referencing social media optimization.
- 5 Rules of Social Media Optimization (SMO)
- Social Media Optimization
- Online Marketing Blog » Blog Archive » New Rules for Social Media Optimization
- Social Media Optimization - Wikipedia, the free encyclopedia
- NewPR Wiki - SocialMediaOptimization.HomePage
- Social Media Optimization: It's Like SEO, For Social Sites
- Influential Interactive Marketing: Adding the 17th Rule of Social Media Optimization
- Rules of Social Media Optimization
- Social Media Optimization : 13 Rules of SMO
- Emergence Media :: Social Media Optimization: Emergence Media’s 5 Themes of SMO - Social Media, Search Marketing, SEM, SEO
- Introduction to Social Media Optimization
- The Dark Side of Social Media Optimization
- Ultimate Social Media Optimisation List | SEOptimise
- del.icio.us/tag/socialmediaoptimization
- Search Engine Journal » Social Media Optimization : 13 Rules of SMO
What PR Pros are Talking About
PR 2.0, Social Media and Much More
Blog posts from the best PR bloggers worldwide. Aggregated by PR:Perspective
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