Social Media Mantras

A great shout goes out to Michael Wagner from ownyourbrand.com for this first mantra.

"Eliminate all pass along friction!"

How difficult is to pass on the media associated with a campaign? Or rather, how effortless can you make it?

"Bloggers are most likely wrong."

Chris Anderson in his book "The Long Tail" talks about it most eloquently. He speaks of services like wikipedia as probabilistic systems. How, on the whole, wikipedia is far more likely to be complete and reliable as a source. But on any individual entry, it is more likely to have errors.

Blogs are the same. A great source of almost limitless information. But at an individual post level, far more likely to be wrong.

Passionate to a T. But correct? Likely not.

Bloggers would be well advised to remember this mantra. Could lead to a significant drop in comment flame wars... ;)

photo source: Tommy Forbes on Flickr.

"Your audience is also the publisher"

The world of social media is quickly changing the role of audience and publisher. With an ever increasing number of people becoming micro-publishers in their own right, our view of our customers/audience must change.

With some individuals having readership on par with that of traditional media, new levels of respect are being applied to customer relations. And the possibility to utilize your audience to increase your reach is growing to levels perhaps never seen before in our society.

Agree? Disagree? Let us know below!

photo source: 45street on Flickr.

Many thanks to deep jive interests for this one. Taken pretty much verbatim.

The social web talks back

Its a participatory medium; you have to get used to hearing what people really think (and be prepared for it.) Consider the kind of people who actually write back, or who blog [before putting something out there.]

photo source: what a wasterr.

Source: mynameiskate.

Control vs. Credibility

The more you have of one, the more you give up of the other.

This is more like a law of social media. I move that we call it Kate's law. Any seconds? ;)

Photo source: J Star

Transparency is disclosure of intent.

It's no longer about just disclosing your involvement in an initiative. It's about companies and individuals stepping forward and being forward and honest about their intent. About the motives and objectives driving an initiative.

Photo source: Ross Mayfield

The web is becoming less destination-oriented and more about broad, open source distribution.

Many thanks to Greg Verdino for this one. Click on his name to visit Greg's blog and download his OMMA article on this topic. Very well written.

Image Source: f2g2