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Social Media Marketing also known as SMM is the implementation of a marketing campaign targeted specifically towards online social websites or communities. Examples of social sites that are targeted are MySpace, Flickr, Digg, Netscape and YouTube.
Many community sites have a low tolerance for direct or traditional hard sell marketing techniques, and require a more subtle approach. The most successful SMM campaigns involve and encourage participation from online communities. The ultimate goal of an SMM campaign is to reach a viral marketing stage, where the message is willingly spread to other communities, forums, social websites and email messages.
While most companies use SMM to promote an idea, brand or product, it can also be used in a negative way to discredit or spread an unfavorable message. See reputation management for more information. SMM is also related to Social Media Optimization (SMM)
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Michael Gray of Atlas Web Service is availble to speak at industry conferences, give print interviews, radio or podcast shows about Social Media Marketing.If your company is in need of Social Media Marketing services please contact Atlas Web Service
Social Media Resources
- Social Media Marketing - Wikipedia
- Definition of Social Media Marketing from Wikipedia
- Marketing with Social Media
- From the Top Rank Blog
- Social Media Marketing - SEOMoz
- SEOMoz blog on Social Media
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