How To Generate Leads Using Social Media

The most important thing you need to do first is ask yourself, "why do you want to do it?"

It's going to take time, you will have to be disciplined and invest in some knowledge. You will need to be consistent. It's going to take some of work. Consistent work.

Are you ready to make that decision or is it just, "Oh, I like to do a blog because everyone else is doing it and it's the trend." It's a very time consuming one at that.

It's got to be a long term decision. It's not going to happen overnight. If you think making money, getting traffic to your website is a secret wand and you'll make hundreds, or thousands in a day, then you might be hearing some hype.

Yes, you CAN make a lot of money but it must first start with us making a decision in being consistent in what we do and know, it will take work. You have to start with a plan and a strategie. Don't let the word "strategie worry you. I'm simplify everything on this lense.

You need to cut out the noise and really start with the basics and the basics, will kick anyones butt who is running after hype. It will even take over big Corporate Websites and surpass them!

So do you want to be a "hype expert" or do you want to be "an expert who serves people and make a lot of money at the same time?"

It's About Giving and Engaging Communities
The more you listen, the more you focus on a few communities and help answering to the needs of these communities, the more you will have a growing following. I'm saying a couple, two or four or even just three. Not twenty.

Don't scatter yourself too much because you won't manage it. Work on quality not quantity. Quality will take care of the quantity if you serve the online communities you are in.

How Your Work Attracts A Big Following
The following grows, and shares your great content to other communities. Suddenly, after much giving, they see you as an authority for a good reason. It's not hype and people swear on your articles and know it has helped them.

How To Answer The Needs Of The Community?
You looked around these social media communities or what you hear as web 2.0 social media tools, and checked out what challenges people are facing.

It can be even how to use the forum, how to upload images, how to use the control panel to how to create capture pages, to techy stuff you might be really good at.

Serving The Community
You then create a strategies to help answer these questions.

These answered questions become such a great content of articles, videos, audios, that people suddenly book mark them.

How Partnership Works For Benefit Of All
You also find other bloggers or serves who have amazing articles and you share their work. Then say to them, "hey, great article, I shared it to this community."

Again, they begin to see you're not just some usual friend who does nothing but playing a part of sharing their knowledge. They will also do the same. Their following will follow you too because the blogger will share your articles.

They will link back to say, "hey, this person has showed my article to this community." And so from one community to another, a traffic merge happens.

It is fruitful, it is not hype and everyone is benefiting because leaders of the internet are servicing. This is the power of social media or web 2.0.

Communities Spread Your Content On The Web
They place them on digg, they take your video on other sites. People like them and see how you are answering to their needs.

This then creates MORE following and it gets directed to your main hub/website e.g. the blog, or the business online website.

Trust And Solid Relationships Are Built
They have grown to trust you and subscribe to your newsletter or website. You have the tools on your site to enter them into your sales funnel. That's a different topic I will cover in the future.

This is why it takes time. Trust is about building relationship with the community. People can give me all the tricks but if you do what Google loves, what people love and what they love is great content, great structured website that are built around the algorithms that Google feeds on, then you're onto a winner.

These ethics will do more for your business, blog, community online than any hype you hear today. Cut out the noise and let's get start doing this right, from day one.

After you do your Market Research (keywords)....You can create a website as the page where everyone moves to, but here is why I have put the capture page as the landing page:

The first is you need to brand yourself. Let everyone know who you are when they hear, read or see you on videos. So, the first thing is we design a capture page.

If you don't know what I mean by a capture page then here's one.


Let's forget the politics here. I chose Obama because he played smart and used the social media tools in a big way. From the top we see:

Straight away he has branded himself. He uses his real name.

He uses his own photograph and with his family. And he puts the word "CHANGE." That's the power of using Copy or words with images.

You can tell this guy has hired a very smart company that doesn't only know about copywriting, images but also the power of social media tools.

Notice he calls people to ACTION. How? You see the text that asks people to sign up and they will recieve FREE book that Obama has put together about his vision.

The people fill in the details and submit. Now, he and his team can build relationship. How? The emails become the power and the way to share his beliefs, his ideas, visions and content that the people really want to know.

So when you got the capture ready, it's time to create the thank you page.

This page has to really hook them in even more. Here is where you can show who you are. And guess what Obama does?

The moment the people fill in the form on that capture page, they are taken to this page:

Again, the branding hits you. You see his face again right at the top of the page as a headliner.

Take a look at how there is a lot of opportunity for people to download document or read content, watch videos. He also has diary right in front, showing everyone what he is doing:

You need to find out where the people or niche you are targeting hang around. Then check those forums out and see what questions they are asking.

When you see the challenges people are facing and need answers...provide the solutions to them. The more you help to answer questions to solve people's problems, challenges then the more the value in you rises.

Create a strategy to support the community. Whether it is through videos, articles, audio. Serve, Give, Lead the way my friend and people will chase you instead of you chasing them!

Suddenly, people will respect your information because it benefited them. You will grow to become an authority in your industry.

They'll spread your articles to other social media platforms like Digg, Squidoo, youtube, and all over the web.

The giving, the wanting to help people, which has been consistent, will come back at you a thousand folds and more.

Keep giving my friend and direct them all to the goal. Your Capture Page. Then this will lead them to your THANK YOU page.

I would advice to also Call people to Action within your website too. What I mean is this - just in case they didn't come through the capture page and they found your website, you have a form there for people to fill in.

The call of action can take them straight to the capture page or they can fill in the detail right there and then.

As you can see in the above image - you have a strategy, a pattern, a system to work with. This is the start my friends and it begins with GIVING to people.

I know you can be overwhelmed with so much information and hype too but hey, what you see here is a great start.

Let's look at someone else shall we and take a look at a blog by someone who has successful lead the way, and teaches others to do the same

I'd like to end the study case with something you need to think about before you jump onto the resources below.

1. You don't need to spend money on designing a product because companies want you to sell their products on your website.

2. This is called Affilation. You use your traffic to sell products that are quality and geared to the traffic that you have successful moved to your website and build relationship with.

An Affiliate Program allows you to include links to these companies website.

Your visitors will click on that link and they will purchase the product if they want to. When they purchase, you make a comission.

3. Many don't ask for registeration fees. Just be careful and read their policies first. They may ask you to not have a website and personally, I don't think that's a company to go for.

4. Some won't say no to you having a website but will ask to show them what it is you're doing to your website. So it's really up to you but you can make money through using amazon products.

5. You can also sell products from ebay.

6. There are thousands more but I don't want to give you their names because I haven't used them. I only give those I use and I am still testing these website affilates out. I make money on my own products at the moment.

7. It will take time to build relationship with the online community. So get to know them. Be honest. Don't sells some sales pitch to them.

Ok, now, you can go to the resources below.