Socialnomics -- Social Media et. al.

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Let's get social ... talking about social media and now socialnomics!

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The book by Erik Qualman entitled, Socialnomics: How social media transforms the way we live and do business is a best-selling web marketing book! Have you heard of it yet? If you are active daily on the internet, you are undoubtedly engaging in social media. In the last few years, social media has dramatically transformed our daily lives. Who would have predicted that social media would have such an impact on us -- who we are and what we do. Enter Socialnomics! Socialnomics: How social media transforms the way we live and do business.

#1 Socialnomics -- A massive socio-economic shift! 

Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.

From the Inside Flap: Socialnomics: How social media transforms the way we live and do business.

#2 Socialnomics -- Online word of mouth and the powerful influence of peer groups! 

Welcome to the world of Socialnomics -- where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today's best businesses and marketers are learning to profitably navigate this new landscape.

From the Inside Flap: Socialnomics: How social media transforms the way we live and do business.

#3 Socialnomics -- Brands can now be strengthened! 

Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn't a part of your business strategy, you've already fallen behind the curve-and your competition.

From the Inside Flap: Socialnomics: How social media transforms the way we live and do business.

#4 Socialnomics -- Connecting directly with their customers! 

In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.

From the Inside Flap: Socialnomics: How social media transforms the way we live and do business.

#5 Socialnomics -- Tap the power of social media! 

Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you're a marketer or business owner, the big question is whether you'll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.

From the Inside Flap: Socialnomics: How social media transforms the way we live and do business.

Socialnomics: How social media transforms the way we live and do business

Socialnomics: How Social Media Transforms the Way We Live and Do Business 

by Erik Qualman

* Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain.

* Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites.

* A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it.

Socialnomics: How social media transforms the way we live and do business

Socialnomics: How social media transforms the way we live and do business

by: Erik Qualman

Amazon Price: $16.47 (as of 12/21/2009)Buy Now

Product Description: A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.

Let's Debate Social Media and Socialnomics! 

How do you envision and use social media?

Socially-speaking, what are the positives and negatives?

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Social Media and Socialnomics -- the POSITIVES!

JaguarJulie says:

Social media and socialnomics? Why it is the wave of the future! And the future is upon us. Social media so defines us and our lives that it is imperative that we look to the positives and get it right the first time! That's my story and I'm sticking to it.

Posted October 09, 2009

Social Media and Socialnomics -- the NEGATIVES!

carpe-diem says:

This is another step down the road toward creating a total society of nitwits incapable of individualism and thought. The country is going to hell in a handcart.

Posted October 09, 2009

 

Author Erik Qualman

a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm.

Drop me a line -- Do you get Socialnomics? 

Are you socially-correct in your use of social media?

Social media is really defining us and our daily lives! At one time, it was personal -- now businesses are making use of social media to reach out to customers! What is your take on all of this?



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  • Reply
    lilkon lilkon Oct 9, 2009 @ 2:14 pm
    If you are astute enough to grasp the intent of the message sent, you will be a contributor, BUT, that is an optimistic point of view and not how it seems to be working.
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Socialnomics on Twitter -- A list of the best #socialnomics tweets 

Social media is exploding with socialnomics!

Best of:

Community write-ins:

Write a new tweet for this list! If JaguarJulie likes it, it could get picked for the best-of list above.

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Socialnomics -- The News according to Google 

AmericasMart Seminar Series To Focus On Social Networking
Headlining the host of events is a keynote address by Erik Qualman, author of Socialnomics: How Social Media Transforms the Way We Live and Do Business. ...
Socialnomics & Ownership
As I woke this morning having thought about the prior days chat, another friend, Rasmus Elmann Ingerslev, had recommended a video on socialnomics that I ...
Social Media: Bring These ROI Examples to Your CEO
Recently though, I saw this video from Socialnomics, a social media blog as well as a book by Eric Qualman. I'm about halfway through the book now ...
How to Convince a Company that Social Media is the Way to Go
A great starting point for social media statistics is, ?Statistics Show Social Media Is Bigger Than You Think,? by Erik Qualman of Socialnomics. ...
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We're Talking About Social Media

Social Media according to Wikipedia 

This is a dynamic subject that is being refined daily

Social media are media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).

Social media can be said to have three components;

  • Concept (art, information, or meme).

  • Media (physical, electronic, or verbal).

  • Social interface (intimate direct, community engagement, social viral, electronic broadcast or syndication, or other physical media such as print).

...
read the rest of the Wikipedia article

The Social Media Bible: Tactics, Tools, and Strategies for Business Success 

by Lon Safko, David Brake

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

by: Lon Safko, David K. Brake

Amazon Price: $19.77 (as of 12/21/2009)Buy Now

The Social Media Bible will show you how to build or transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

* Increase your company and brand value
* Determine which social media tactics you should be using
* Evaluate and categorize the tools and applications
* Using social media tools like Facebook, MySpace, YouTube, Twitter
* Do a social media analysis inside your company
* Implement social media micro- and macrostrategies

Social Media Marketing: An Hour a Day 

by Dave Evans

Social Media Marketing: An Hour a Day

Social Media Marketing: An Hour a Day

by: Dave Evans

Amazon Price: $19.79 (as of 12/21/2009)Buy Now

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web 

by Deltina Hay

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

by: Deltina Hay

Amazon Price: $16.47 (as of 12/21/2009)Buy Now

This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!

The Social Media Marketing Book  

by Dan Zarrella

The Social Media Marketing Book

The Social Media Marketing Book

by: Dan Zarrella

Amazon Price: $13.59 (as of 12/21/2009)Buy Now

Take advantage of the phenomenon that is quickly becoming the most effective way to market brands, products, and services -- social media. This easy-to-understand book introduces you to blogging, Twitter, social networks such as Facebook and LinkedIn, social news and bookmarking sites, forums, opinion and review sites, and virtual worlds. You'll learn how these technologies work and how other people are using them, so you can determine which ones might work for marketing your business or organization.

Social Media Marketing -- How to Books 

Please take a moment to check this out -- more social media!

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Social Media and Brands in Public 

Brands in public and social media -- using twitter et. al.

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Twitter Twitter Twitter -- The Phenomena of Twitter in Social Media 

Connecting through this powerhouse of social media

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About the Seemingly Socially-Correct JaguarJulie 

The caretaker of Socialnomics

Lensmaster JaguarJulie has been a member since March 21 2006, has rated 6,430 lenses, favorited 523, and has created 618 lenses from scratch. This member's top-ranked page is "Stuffed Cabbage *". See all my lenses

Socialnomics in Play -- Connect Through Social Media with JaguarJulie 

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