Sony Cyber-Shot Digital Still Camera

Capture life as it happens with Sony's Cyber-shot DSC-W530. To make sure you get that perfect picture, the easy-to-use DSC-W530 boasts a Sweep Panorama feature, SteadyShot image stabilization, and Smile Shutter technology. The 26mm wide angle lens and 14.1 megapixels ensures vibrant, high-quality snapshots you can share with your family and friends. And the sleek black design and small size makes Cyber-shot your go-to camera.

It's frustrating to capture the perfect shot, only to review it later and discover subjects blinked during the photo. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.

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14.1 Megapixel Super HAD CCD Image Sensor

A powerful 14.1 megapixel ½.3-inch Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 14.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19-inch) size, or crop your images and still come away with high resolution shots.

2.7-inch Clear Photo LCD display (230k pixels)

Generous 2.7-inch (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.

Carl Zeiss Vario-Tessar Lens with 26mm equivalent wide 4x Optical Zoom

The high-performance Carl Zeiss Vario-Tessar 4x optical zoom lens brings distant subjects closer for video recording as well as for outdoor, sports, and travel photos, and Close Focus shoots close-ups up to just under ½-inch from the subject. A wide angle of 26mm equivalent wide-angle lens allows you to take wider shots of the scene or group in crowded spaces.

Sweep Panorama mode

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama Mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 268 degrees. Now capturing wide landscapes is as easy as press and sweep.

SteadyShot image stabilization

SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.

Intelligent Auto Mode

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.

Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.

Smile Shutter technology

Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.

* 26mm wide lens with 4x optical zoom
* Capture breathtaking images in Sweep Panorama Mode
* SteadyShot image stabilization reduces blur
* iAuto mode automatically optimizes camera settings
* Face Detection and Smile Shutter technologies

I was able to get this model a little early, and was excited to try it out in - what better city to test a camera? - Paris. The last Sony snapshot camera I used was on a trip in 2007, and I was so dissatisfied with that camera that I sold it immediately after returning home. I was eager to see if Sony had improved their entry level cameras, especially the picture quality. I shall post some pictures to offer examples up in the product details, but these will be reduced in size for posting.

Photo quality: My initial day out indicated that they have made dramatic improvements in both quality and speed. Photos in daylight were crisp and clear in just about every shot, and any that weren't were only because I was shooting poorly on purpose to test the photos. I was also quite happy with the quality of shots in low light and indoors, which is where I noticed the most improvement over past Sony low-end offerings. There was some blurring in darker situations, of course, but for the most part the software was able to produce images that are well balanced and low grain. The 14 megapixel feature is great - there are many photos I've been able to crop and retain quality, and photos of, say, a stone sarcophagus can be zoomed in upon when viewing images later to see very good detail.

I must also mention that the camera is very good at balancing photos. It almost always produces a picture with an appropriate contrast, and only in the worst cases did the image wash out in an area. For example, a shot of Joan of Arc (the statue, not the person) in Notre Dame came out very well even with a stained glass window in the background. The stained glass was bright but distinguishable, and the detail of the stone statue was clear and well balanced. Only in extreme cases - such as a shot of a black sculpture in the Louvre with a window behind it with blaring sunlight - did the camera fail to balance the image, but these are the kind of bad photography shots one would never expect a camera to take well.

Types of Photos: Like most all snapshot photos, this camera will perform best shooting still subjects with plenty of light. Moving objects didn't tend to blur, a problem I'd had with other cheap snapshot cameras, but the response time can make getting these shots difficult. Trying to capture a motorcycle passing an old church, my 7-10 attempts were mostly good photos, but getting the moving bike in the exact spot I wanted was nearly impossible.
By: Davey Williams (los angeles, ca USA)