Sony Ericsson for 2009

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The first phone that has the compatibility with Playstation 3. Aino can communicate with Playstation 3 and has a function as remote player, so we can control the menus on Playstation. We can manage the use of Playstation 3 and accessing media contents with PS3 Remote play feature installed on Aino. We can use this phone to turn on and off the PS3.

Sony Ericsson Aino will be released in England for the first time by early of this month and followed by other countries. The phone has been equipped with standard features like 3 inch touchscreen display with 432 x 240 pixel, auto focus camera with 8.1 MP, 3.5 mm audio jack, stereo bluetooth, a GPS with Google maps, FM radio and 8GB memory card to keep the downloaded contents. Besides those, it also has Wi-Fi connectivity and 3G network.

Sony Ericsson is now coming back with more new phones. This time, they are announcing a new model of T series called T715. Sony Ericsson still wants to keep sliding phone in their main collection. The phone is coming with 3G capability, 3MP camera and big keypads. If you are a text messaging person or MMS or email, then this phone is just for you.

Other specifications are 2.2 inch QVGA screen, TrackID, PlayNow, microSD, Bluetooth 2.0 dengan A2DP and radio with RDS. The dimension is 91.5x48x14.9mm and weight about 96 grams. Unfortunately, Sony Ericsson forgets the autofocus for this phone. For internet, the phone is equipped with NetFront browser and YouTube. It is also integrated with Google Maps and Google Search. The new thing about this phone, the home screen is using smart desktop where it can show a reminder or notes right on the screen. You won't miss any important appointment with this phone.

Sony Ericsson is just launching a new category of phone, that is focusing its performance on Gesture Game. The phone has a series of U100i. Gesture game is a game played along with body movements of users. With this phone, the user is not necessarily holding the phone. It is simply place the phone on a table and the user can move in front of the phone like they are playing in real tennis field.

Gesture game is firstly introduced in Japan. U100i will be the first phone with Gesture Game and sold in outside of Japan. So if you have this phone, you will enjoy the game and keeping your body healthy on the same time, because you will need to move around in order to play the game. For lazy people like me, this phone is definitely not for me :)

Beside the gesture game, this phone also equipped with regular games and motion games. Amazingly, Sony Ericsson still add 5 mp camera on the phone and operate in GSM, GPRS, EDGE and HSDPA networks. Wow.. too much for a game phone!

That's not all. The phone is also having an advance music player and Music Call button. Music Call button is a very useful button, for me and I think it is for you too. This button has a function to play a music while you are talking on the phone.

In the package, you will receive EC500 phone stand and MS500 Outdoor Wireless Speaker. This accessories will be useful when you are using the phone to play a gesture game. If you are interested, you need to wait until the phone is available in the market. The plan is, the phone will be available in Achromatic Black and Cranberry White. sounds yummy to me..

Sony Ericsson falls into a big trouble when there is a significant decrease on cellular's market and tight competition among the producers. From the financial report, the sales performance in first quarter in 2009, they can only reach 2.250 billions dollars.

This number is 36 percent decrease compare to the same period last year. If compare to the fourth quarter 2008, the decrease was bigger which is about 40 percent.

The total sales, Sony Ericsson only reached 14.5 millions units for the first three months. Of course, the result has been predicted by the company which already predicted about 35 percent decrease. In global market, Sony Ericsson has grabbed 6 percents of market share, which is 2 percents decrease.

This company has just sent home their 2000 employees and planning to minimize about 2000 more of their employees in near future. This decision has been made by higher management in hope that they can bring their company in profitable condition as soon as possible. According to the calculation, 2000 employees can save company's expenses about 400 billions Euros per year.

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If you are looking a phone that can be used as a reliable digital camera, this phone can be a good option. The phone is using sliding design. As a result of the sliding design, the phone looks thicker about 19.5 mm. This is quite reasonable due to the design and the high resolution camera. The sliding design can also give an advantage which can make a bigger display. This phone is having 2.4" screen with scratch resistance for the screen.

We can find soft keys and D-path underneath the screen. The D-path can be used to arrange the camera whenever in camera mode. The top part of the screen is nicely added two buttons which also can be used in camera mode and game.
The back part is thicker due to the cover for camera. As soon as you open the cover, the camera will run automatically, even though, the phone is locked.

Beside the camera that has 8.1 MP, there is another feature called Smart Contrast that has a function to create a good and bright picture by managing the level of contrast automatically.

The other feature is Face Detection. This feature can manage the focus when we are taking a picture. This feature is different compare to auto focus, which is only searching a dominant object on front. The Face Detection can search a face and use it as focus point.

We can use this phone in HSDPA network and Wi-Fi like mostly new phones and other features like GPS and accelerometer.

The phone is really working as promised which is focusing its feature as camera phone. This phone is ready for you to take pictures. The result of the picture is great, it can show good color and nice details. If you are not good in photography, the face detection and smart contrast are great features and very helpful.

After the C510, Sony Ericsson is back with the new series of Walkman, W508. This new model has a shape like W980. The good news is, the phone will use Style-Up model where the user can change the cover. The main feature of this phone is the external music control that is very touch-sensitive.

Anyway, here are the specifications:
* 2.2 inch internal display with scratch resistance, 240 x 320 pixel and 262K colors
* 1.1 inch monochromatic OLED display for external and also with Scratch Resistance
* Resolution: 128 x 36 pixel
* Stereo Bluetooth
* Walkman player
* TrackID, Mega Bass, Shake control, SensMe
* FM radio with RDS
* NetFront browser
* 3.2 MP camera
* 100MB of internal memory
* Extended Memory with external slot
* Weight: 98 gram
* Dimensions: 93.5 x 50 x 14 mm

Sony Ericsson is planning to launch a new series called Kate C510. This phone will be the next generation of K770 and join the family of CyberShot. C510 has a bigger display 2.2 inch QVGA TFT compare to the previous series. This phone will also use 3.2 mp with auto focus, LED, auto rotation, smile shutter and face detection.

This phone will capable to record a video with QVGA resolution 340 x 240 pixels and the best phone for Bloggers since the phone will come with software to submit a blog on internet. You can keep your data in its memory that is big enough for everyone, 160 mb. If you like to visit YouTube, you definitely need this phone. You can upload a video directly to YouTube.

Sony Ericsson never stop creating a new technology for their cellulars. After introducing a technology of 8 mp camera through C905 Cybershot, Sony Ericsson will develop a new phone with 12 mp camera, more less.

It looks like Sony Ericsson wants to continue the generation of the Cybershot series. From the plan, Sony Ericsson will implant touch screen interface and will have a shape like Tube from Nokia. This new series will use S60 interface and Symbian OS 9.4. This phone will have 3.5 mm headphone jack or mini USB socket to ease the connectivity.

Beside all of that, this phone will be supported by A2DP Bluetooth, the new memory stick and also a facility to add microSD inside the phone. This phone will be a greatest phone when it is released, but we have to wait for the launching date.

Sony Ericsson Mobile Communications clearly doesn't want to lose in competing with Nokia, their main competitor in cellular business. Nokia is seriously maintaining their music business. To compete with Nokia, Sony Ericsson is now ready to release a service to download musics, which unlimited if we heard from the rumor. This new service will be a weapon to compete with Nokia Music Business.

Even though the plan was, the service will be released before end of September, but the promotion and marketing of this new business will start for the first time in Europe before Christmas. Sony Ericsson

G705 is a phone for Quad band GSM from Sony Ericsson. Beside the GPS feature, it is also equipped with Google Maps Wayfinder. This phone is adapting a slider form to make it possible to add a bigger LCD display. A bigger display will be useful for the GPS feature inside the phone. The disadvantage of GPS feature is making the phone a little bit thicker.

This phone will be available in two colors, Silky Gold and Majestic Black. The front part of the phone is dominated by 2.4 inch display with a few control buttons below the screen. The other features which you can find on the phone are including YouTube support, WiFi, HSDPA and 3.2 mp camera. The result of 3.2 mp camera can be used as geo-tagging through GPS which can be easily upload it into Google Earth. You may want to wait for the launching around end of 2008

The newest phone of Sony Ericsson, W980, has received the appreciation from European Imaging and Sound Association as the best music phone in Europe 2008/2009. For whom not familiar with this organization, EISA is an organization in Europe having 50 specialty magazines for audio, video and photography as their member. EISA always awarded to the latest products that have high quality and creative features. This award has given a proof that Sony Ericsson has been successfully developing a high quality music phones through their Walkman series.

As the new phone from Sony Ericsson, W980 has a clear audio, clear stereo and clear bass. It has a natural sound and clear, and nearly to reach a level of CD. With additional 8GB internal memory, this phone can be a solution for portable music player.

Before, W980 is also awarded as the best audio by TESTFactory in Germany

Sony Ericsson is working together with Zeemote and create a music phone called W760. It can be used as a wireless remote control. The cooperation between Zeemote and Sony Ericsson is making W760 as a game console. Unfortunately, this feature is only available in Netherland.
Sony Ericsson will send all W760i to Zeemote for Netherland's market and add a feature for remote control. With bluetooth technology, the gamers can control a game by using their W760i.

Sony Ericsson is quite happy with this product. Will they sell this product to other countries? Only they know the answer :)

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Sony Ericsson is announcing the new phone, T700, to continue its successor T650. It's another a slim phone made by Sony Ericsson that is also having 3.2 mp camera and 3G capability.

This candy bar phone is having 10 mm of thickness and equipped with features like Quad band, 3G UMTS/HSDPA, 2 inch LCD TFT screen, Bluetooth, Stereo Speakers, and the slot with 512 MB memory stick micro. This phone is planning to be released around fourth quarter or beginning of 2009 for some markets with unknown price at this stage

It is a never ending competition among the producers to create music phones. Nokia was launching the series 5200, 5300 and 5310, and then continuing the success of music phone through 5610 Xpress music. Meanwhile, Sony Ericsson is collecting many successes with the famous brand "Walkman", W910i is one of them. What kind of features you can find from these two suppliers? How about the quality of the sound from these twos?

The combination of cellular phone with music player has brought a new born phone called music phone. It has changed the way people listen to music. It is also changed the way of thinking for phone's producers in designing their product. The phone is loosing its soul without a music player. From many producers, perhaps, only two producers who really serious in creating music phone with advance features and unbelievable sound quality. They are Nokia and Sony Ericsson.

Nokia, the Finland's producer, never feel satisfy with their own music phone. They haven't finish with the marketing of 5200, 5300, and 5310, they already launched 5610 with a tag line as XpressMusic.
The same like Nokia, Sony Ericsson is having fun with their new toy, W910i, in Walkman's portfolio. A nice sliding phone of W910i with metal alloy body is a revolutionary music phone because it is having advance features that we cannot find in previous models.

From the design, Nokia 5610 already shows the function of the phone and the key feature of it, the music phone. It is also having a special button like shortcut, to ease the users. With NaviSlide, the user can directly push this button to play and stop the music on the playlist.

Of course, Sony Ericsson doesn't want to waste the chance to compete with Nokia. Sony Ericsson has claimed that their Walkman has changed the way people hear and play music. With the feature of Shake Control, the users of the phone can control and choose the music without touching any button. The user can simply shake the phone to one direction. If the user wants to go back to previous song, simply shake it again to reverse direction.
Beside the shake control, Sony Ericsson W910i is also equipped with SensMe to grouping the songs based on speed or mood of the user.

In order to produce a clear sound, Nokia 5610 is not just relying to music feature, but they have implant a chip to process the sound and make a good quality and maximum clearness on the output.
The advance and the features provided on Nokia 5610 Xpress Music and Sony Ericsson W910i is just a small picture on how serious these two producers in creating music phones. In near future, the competition between these producers in creating music phones will continue like a never ending symphony. It will be an interesting concert to watch.

As predicted before, Sony Ericsson will continue the success of Walkman series and adding some more new members to the family. The new born Walkmans are W902, W302 and W595.

W902 is a high end Walkman with 5 mp camera and 3G technology. W902 has a candy bar look and accelerometer function to auto rotate the screen. This new Walkman will have 25 mb internal memory and external memory up to 8GB.

The other sister of W302 are also having a candy bar shape, but installed with "just enough" features for middle to low class users. The standard features are like 2 mp camera, bluetooth, and external memory slot.

The youngest sister is W595 with sliding design, which is also having 3G technology and 3 mp camera. FM radio, Bluetooth and external memory are also available in this phone.

Which one is suitable for you?

The newest G series from Sony Ericsson is called G900 with a touchscreen. G900 will have 5 MP camera with Touch Fix Focus, which can give a sharp result and more focus on the object. Besides, the user can edit the photos easily with touch screen.

G900 is an important gadget designed for busy people, neither at home or office. With touch screen and private organizer, the G series is nearly reach the level of Smartphone. Organizer in this new gadget has a function one touch, where the users can save contacts, calendar, notes, pictures, or websites in one place with a simple touch of a finger.

Besides, G900 is a 3G phone and supported by Wifi. Internal memory is 160MB with extra external memory with MicroSD. Check out this gadget in stores near you.

Intel is planning to enter the cellular's market because of looking the increasing numbers of smartphone and the popularity of data service. CEO Intel, Paul Otellini said that cellulars can be very dominant and can use the computer's application. This condition will create a possibility for Intel to join the party.

Intel's Atom is a new brand introduced by Intel. This processor is designed specifically for PC, Smartphone and other portable gadgets. Intel optimist with their new plan especially after they are having a partnership with Sprint Nextel.

Camera is an important feature in a phone these days. Occasionally, the quality of the camera is the major consideration before buying a phone. Here are some of the tips you can use when taking a picture with your camera phone:

1. Enough lighting
Better lighting will give a better result. That's why, the picture taken in outdoor is better then indoor

2. Arrange the distance between camera and the object
Camera phone has limited resolution if compare with digital camera. Keep the distance between the camera and the object to avoid a small size object on the result. The distance can be arranged by using zoom feature, On the other hand, if the distance is too close to the object can make distortion and unfocused picture,

3. Camera stability
It is a must for all digital cameras. It should be stable during the taking of the picture which can give a better result

4. Picture Editor
You can use the editor which is installed in your phone to edit the picture based on what you need and want.

5. Keep all pictures
When you are reviewing the pictures on your phone and found there is bad picture in your opinion, it is highly suggested for not deleting the pictures before downloading it into your computer. Some bad pictures on phone can be edited by specific softwares.

6. Zoom it if you have to
You may use the zoom feature on your phone, but it is better if you can manage the distance between the camera and the object manually. It will reduce the distortion on the result. If you really have to use the zoom feature, you must pay extra attention on the stability of the camera. Do not remove the camera too quick and do not shaking during the picture taking.

7. Keep the lens clean
Always keep your phone is clean environment. The lens on phone is less sensitive compare to digital camera, but still, you need to keep it clean to get a maximum result.

8. Resolution
The higher resolution of your camera, the better the result you can get. Memory of your phone is becoming highly important in this part.

It looks like the competition among cellular suppliers will never stop. After the series 5200, 5300 and 5310, Nokia also has 5610 XpressMusic. While Sony Ericsson has the famous series of Walkman with their latest model W910i. What kind of features and quality promised by these two suppliers?

The combination of cellular and music player has changed the way human listen to the music. Now, almost all suppliers feel their phones are not complete without music feature on their products. From many suppliers, Nokia and Sony Ericsson are very serious creating music phone with advance features and sound quality.

Nokia for example, the supplier from Finland never feel satisfied with the music phone. Not long after the series of 5200, 5300 and 5310, they are now having a new 5610 in the market. The phone has a tag line XpressMusic and it is definitely deserve the name as music phone. While Sony Ericsson is launching their new W910i for high class Walkman phone series. This new model look nice with sliding design. All body coated with alloy metal.
Nokia 5610 shows clearly what they are by showing NaviSlide, which is special buttons for music player. The users can push the button to play and stopping the song in play list. Sony Ericsson claimed their product of Walkman as the most advance music phone that has changed the way people listen and play music. The new W910i has Shake Control for users to change or control the song without touching the menu buttons. One shake to one direction is enough to change the song.

Nokia 5610 is not depending on the music feature only, but also having a chip inside the phone to process the sound to maximize the quality of the sound. The advance features installed inside the Nokia 5610 and Sony Ericsson W910i are just a little picture on how serious these two suppliers producing music phones. In future, the competition between these suppliers in music phone will never stop.

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The new two models are now launched by Sony Ericsson called Z555i and T280i. You may want to take a look of these phones closely since it's a promising phones with advance features and functions.
Z555i is an elegant clamshell phone combined different unique features. This phone is perfect combination of new features with elegant diamond design. This phone is also equipped with Gesture control. A function to ease the user to mute the sound or snooze the alarm. We just need to wave your hand on top of the phone to mute or snooze the alarm.

Other supports you can find in this phone are GSM with Edge and GPRS supports, 900/1800/1900 frequencies, 1.3 MP camera, Dynamic themes, Bluetooth, Entertainment and News, etc. You can have two choices for the color, Diamond Black and Dusted Rose.

Now let's see T280i which offers a classic look with premium design. The thickness of the phone is only 13 mm. The phone is made from light brushed metal and glass finishing. This equipped with GPRS, 900/1800, bluetooth, 1.3 MP camera, quick button to menu, phonebook, calendar or to messages with one click. We can also use built in speakerphone to do conference call. T280i will be available in silver on black or copper on silver color

Sony Ericsson finally decided to make a change on W580i which is one of the most successful walkman model in their product portfolio. They give a new look on W580i. The unusual color has been chosen which is a green color and the green like the color of jungle.

It looks like Sony Ericsson wants to go back to nature and showing their concern on environment and maintenance of our jungle.

So far, W580i already has 5 colors, starting from Style White, Boulevard Black, Urban Grey, Metro Pink and the newest one Jungle Green. The previous 4 colors are targeted for consumers with modern lifestyle. What is their target market now for jungle green? There's no official announcement from Sony Ericsson, but definitely they are not targeting Tarzan :)

The specification of this phone will remain the same from previous version. 256 thousand colors for the screen, 3G capability, the walkman ways of listening music with TrackID, Bluetooth as usual, FM radio and 2 MP camera.

Nokia may be a number one brand in cellular market, but a survey said differently. A team of Haboo made a survey to their visitors regarding their habits in using cellular phone. 54,840 people were responding to the survey and coming from 31 different countries.

Nokia still remains a number one brand and being a favorite in 15 countries, but respondents feel that Samsung and Sony Ericsson have a better performance in term of entertainment. And Sony Ericsson has beaten Nokia in England, Germany, Denmark and Swiss.

If we are comparing with the result in 2006, Nokia still a favorite phone in those four countries.

Nokia loose their position badly against Sony Ericsson and Samsung in England because many young respondents from England use their cell for entertainment facilities installed inside the phone. 71% of them were using their cell to listen music.

Other booming application, beside music player, is camera. 70% of respondents admitted to use their cell for taking pictures and 64% use it to play a game.

Short text message is the most usable among the young respondents to communicate. 88% respondents said they use Short text messages more then making a call and only 25% who use it for internet.

Sony Ericsson is finally introducing their new cybershot series. C702 and C902 are the new cybershot for Sony Ericsson users. It is not like previous cybershot family with K series, it is now introducing the C series which I think it's a mark for Cybershot.

C702 is having a candy bar shape, designed specially for taking picture from any places, environment and condition. The camera has a capability of 3.2 MP and also supporting face detection and red eye reduction. These two features were not available on previous cybershot series. This gadget can be used in 3.5G and GPS technology.

For its sister C902, Sony Ericsson has generously installed 5 MP camera with autofocus feature. Too bad, this gadget is loosing the GPS feature.

SanDisk and Sony announced a new type of memory flash called Memory Stick Pro-HG (MSPRO-HG). It is the continuation of MSPRO.

The new type MSPRO-HG can give a higher speed of reading and writing by using 8bit interface instead of 4bit like MSPRO. Sony and SanDisk will also increase the frequency from 40 Mhz to 60 Mhz which is giving transfer speed up to 60 mb per second or similar to the maximum speed of USB 2.0. While the minimum transfer speed for 8 bit is 15 mb per second.

Nothing changed on the shape and size compare to MSPRO and completely compatible between those interface. The capacity of the new interface can reach 32 GB, but we have to wait to find out until it really launch.

Unfortunately, for all users who are having Sony Ericsson phones with Memory Stick Micro (M2) won't be able to switch it to the new MSPRO-HG due to the small size of M2.

Total sales of Cellular phones has reached 1.15 billions units in 2007. The increase is about 16 percents compare to previous year which was only 990.9 millions units. This research has been done by Gartner Research Center and announced by Cellular News.

According to Gartner, the sales has reached 330 millions units only in fourth quarter. This amazing result was contributed by developing countries like China and India. While the country like Japan and West Europe, the consumers prefer to buy a phone with advance feature such as TV Tuner, GPS, Touch Screen and High Resolution camera.

Gartner's prediction for this year, the sales will not be able to reach the same number as 2007 and the developing countries, once again, will give the biggest contribution to this year sales.

Sony Ericsson announced the new phone for middle class market with sliding shape. As for middle market, T303 is having common features like 1.3 MP camera, Radio, and MP3 Player.

To make a different from previous model, this phone is made by unique material with interesting size and shape.

W910i received Best Handset from GSM Association Congress. W910i has beaten other nominates like Nokia 6500 Classic, Samsung SGH G600, LG KU990 Viewty and 3 Skypephone.

This phone has every innovation from Walkman family like Motion Censor, TrackID, PlayNow, and 3.0 Walkman's software version.

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The news is getting stronger that Motorola is planning to sell their cellular's business unit. The loss in their cellular business is the main reason since it has affected Motorola's income.

There are many rumors about the potential buyers, which one of them is Sony Ericsson. Other names are also showed up like Samsung, Dell and Huawei.

The loss of Motorola in 2007 has reached 12 billions dollars. The expectation, the new buyer can bring new innovation on the phone's models and stabilizing the financial of Motorola.

SONY Ericsson has just announced the launching of W760i. The phone is the first Walkman with HSDPA technology. It has a capability to download music or others with high speed. This phone is also equipped with GPS and Wayfinder Navigation. Sony Ericsson believes W760i can search more then 20 millions places all around the world and showing the user each direction to required destination.

If you are doing exercises regularly, W760i also has Tracker as a fitness application which supported by GPS. It can tell us how fast, how long and how far you are running or walking.

Like other new phones, it has a 3.2 MP camera, 1GB memory stick and media manager for transferring your files to computer.

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This model has a clamshell design and comes with the newest Bluetooth headset HBH-PV708, HBH-PV770 and HBH-PV712. This phone is focusing it's market as a fashionable phone and targeting people who love fashion so much without concerning the features of the phone.

This phone needs to compete with other fashion phone like Nokia. This phone will be available in two colors which are in Diamond Black and Dusted Rose. It looks like Sony really concerns on the smooth and exclusive look of the phone and decided for not adding any display on the outside. The phone will come with 1.3 mp camera and Blogger Software installed.

If you are a fan of Walkman phone from Sony Ericsson, this one can be a perfect gadget for you.

Introducing W350i as a new gadget with 1.3 mp camera, FM radio, Bluetooth, 14 MB Internal memory and Memory stick Micro 512 MB. The new gadget will come with variants such as electric black, ice blue and hypnotic Black or Graphic White.

The uniqueness of W350i, this phone is simple to use and stylish to carry. Thickness is only 10 mm with flip design. You can find Fun Music feature inside the phone so you can easily rename the song with TrackIDTM. Also a Stereo bluetooth to listen musics by using wireless.

If you are interested to this phone, then you have to wait till mid 2008.

In Las Vegas, Sony Ericsson was introducing three new phones which they call it as W760, W350 and Z555.

W760 is not only a music phone, but also having a GPS technology and loaded with maps from Google. A new application introduced inside W760 is Tracker. It's a fitness application that can inform you on how fast, how long and how far you are running or walking. Interested?

You should be, the phone is also loaded with 3.2 mp camera, 1GB memory stick and workable in 3G. You can check out this new gadget in your nearest store by end of 1st semester or early 2nd semester 2008.

The second phone W350 is a flip phone with thin body which is only 10mm (I think it will be the selling point of this phone). Other features are 1.3 mp camera, 14 MB internal memory and M2 card slot. You need to wait until end of 1st semester to try this phone.

While Z555 is another flip phone. The selling point of this phone is a moving sensor inside the phone. You can simply wave your hand in front of the phone if you want to stop the ring or reject a call.

If you have difficulty wake up in the morning, I'm not recommended this phone. The alarm can be stopped by a simple wave of hand. You definitely will miss a lot of appointments in the morning :)

You can check out this phone very soon, probably by end of 1st quarter.

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Sony Ericsson is just launching a new member of Walkman's family. The success of combining SE with Walkman has turn it to be a goldmine for Sony.

Now, let's see what the W910i can do..

The phone is operating in four GSM networks from 850 to 1900 MHz and able to operate in UMTS and HSDPA networks. The capability in 3G and HSDPA can give the advantage to the phone to access data with high speed.

It has 2.36 inch of TFT screen with 262,144 colors and 240 x 320 pixels of resolution. Sliding model was chosen to accommodate the screen with this size.

I believe the above features are having no different with previous models. Then what is the selling point for W910i?

Well, the Walkman is identically with music player so the new feature must be related to the music player too. Shake Control, that's the way they name it.

Users can change the song without touching any button. Just simply shake it to the left or shake it to the right, the song will change to the next song or before. What happen if you shake it to the front or back? The phone will randomly selecting a song from the list.

What happen if you drop it? The phone will take you to the nearest SE center or nearest cellular phone to get the new one.. Just kidding :)

You may or may not notice cellular phones are growing and never stop improving its capability. The never ending evolution is keep moving and transform a phone from a simple communication tool to be multimedia with multi function phones.

CCID Consulting in China revel the users in China are hoping a variety of multimedia function when they decide buying a cellular phone.

The expected function can be the capability of browsing the web, downloading application online, GPS navigation, or mobile television.

From the source of CCID Consulting, the function wish by consumers in China are:

Browsing the web: 37
GPS: 33,3
Huge Memory: 25,6
Mobile chat: 21,6
Office Software: 18,8
Electronic Dictionary: 18,3
Mobile TV: 12,2

37% of consumers respond, they want to buy a phone with capability to browse the web directly from the phone and 33% of them are wishing to have GPS navigation.

Dopod P800, Amoi N6 and ZTE E700 were having their own positioning on consumers' mind simply because of its navigation feature installed on the phones.

Greenpeace issued the list of electronic companies based on the level of chemical material and their awareness on environment. Nokia sits on number 9 while Sony Ericsson surprisingly hold number one position.

Nokia was holding the number one rank on the list in 2006 because of their awareness on environment by providing recycling activities for used / old Nokia phones.

Unfortunately, Greenpeace found the recycle program was not giving a maximum result. Greenpeace found the Nokia stores in some countries were not accepting secondhand phone for recycle program.

Motorola is having the same problem with Nokia. Almost all employees in sales force of Motorola had no information about recycle program. It was found that they don't provide a facility for returning the secondhand phone for recycle in Rusia.

The second place is surprisingly taken by Samsung and third by Sony. Both of company neither Samsung and Sony are rewarded for their success in reducing the poisonous chemical ingredients for producing their products.

One more Walkman comes to earth. Sony Ericsson calls it as W890i. The new walkman comes with slim body and supporting 3G.

The new features are the latest version of music player 3.0 and SensMe, both are for user's convenient in playing the music. The camera is using 3.2 MP with the availability of memory slot up to 2GB.

This phone is now launched and you can check the price at retail stores near you.

If you love to play with playstation, this can be a good news for playstation lovers.

This rumor is not yet confirmed by Sony Ericsson, but the rumor said Sony is currently developing playstation phone and the rumor is getting stronger after Sony registered the patent and copyright of phone with video game.

One thing for sure, if they can combine two big names in two different industry, it can be a huge success for Sony. Definitely, the market will response very quickly and other competitors will need extra works to get their users back.

Space for Rent