Sony Ericsson Mobile Phones

Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological leadership in the communications sector.

Sony Ericsson's three main areas of interest are:

1 - Walkman
The Walkman-branded W series music phones, launched in 2005. The   Sony Ericsson W-series music phones are notable for being the first music-centric series mobile phones, prompting a whole new market for portable music that was developing at the time. Sony Ericsson's Walkman phone are endorsed by pop star Christina Aguilera across Europe.

2 Cybershot
The CyberShot-branded line of phones, introduced starting in 2006. Sony Ericsson kicked off its global marketing campaign for Cyber-shot phone with the launch of 'Never Miss a Shot'. The campaign featured top female tennis players Ana Ivanovi? and Daniela Hantuchova.

3 UIQ smartphone
The UIQ smartphone range of mobiles, introduced with the P series in 2003. They are notable for their touchscreens, QWERTY keypads (on most models), and use of the UIQ interface Platform from Symbian OS. This has since expanded into the M series and W series phones.

Sony Ericsson is currently working on a Bravia Branded Television phone to be released in Japan as well as a Playstation branded phone due out in Christmas.