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SpiderSplat - Boston Search Engine Marketing

Ranked #28,151 in Computers & Electronics, #526,976 overall

SpiderSplat Consulting, Inc. is a leading SEM - Search Engine Marketing - boutique consultancy in Boston. SpiderSplat's focus is on assisting clients in the efficient management of organic Search Engine Optimization, Pay-Per-Click Campaign Management and related web analytics.

Since 1997, SpiderSplat has distinguished itself in the market place by applying the human touch and custom developed analytic tools to the challenges of SEO and PPC campaign management. This personal approach of applying a human eye and a human mind to the development and execution of SEM campaign strategies, as opposed to reliance on industry standard automated processes, assures our clients consistently receive highly qualified, strong traffic conversion and actionable advice on how best to maximize return on their SEM investment and has been the key to SpiderSplat's growth, reputation and success in the marketplace.

INTERN at SpiderSplat! 

SpiderSplat Consulting Online

Various SS-related sites and sights!

Search Engine Marketing
SpiderSplat's main site which contains company information, service level examples, directions to our Boston offices and more.
SpiderSplat's Search Engine Marketing Blog
Members of the SpiderSplat team sound off on current SEM related issues in this frequently updated team blog.

The Evolution of Search Engine Optimization

And what makes SpiderSplat different?

Any component of SEO which is possible for webmasters and marketers to manipulate will eventually be weighted less and finally rendered obsolete. This is to ensure the ongoing objectivity of ranking results and is the reason it is critical for Search Engine Marketing agencies to stay on the bleeding edge and prevent complacency.

SpiderSplat's team places great importance on staying current and informed - whether in regards to effective SEO methods or major industry changes which may effect historical progress. Ongoing research and education allows SpiderSplat to be able to alter methodologies and focus when search engine algorithms do the same.

SEO is never finished, never guaranteed and definitely never stagnant. Only agencies who constantly strive to identify new optimization opportunities will last. As SpiderSplat enters its 8th year of existence, we invite you to contact us to learn more about how we can help your burgeoning online business.

SpiderSplat's Search Engine Marketing Blog

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The 5 Golden Rules of Search Engine Optimization

By David Pye

To say that SEO has changed by leaps and bounds over the last 5 years would be the understatement... of the last 5 years. What was once a measure of a onsite meta tags and coding dilligence, has now become a larger measure of offsite influences.

Through a focused combination of attention to both your code and your surrounding landscape you can better the chances of your domain being interpreted positively by search engines and in turn reach your target market effectively.

SpiderSplat's 5 Golden Rules of SEO:

1. Optimize Your TITLE Tags: Titles must be unique to each and every page, whenever possible. They should contain your top keywords, in a variety of iterations, throughout your site and be especially targeted to the content of the given page in question.

2. URL Structure: If you don't need to have fancy dynamic, alpha-numeric URLS, then don't! Make your URLs SEO-Friendly by incorporating keywords, or automatically mimicking page titles via a readily available mod-rewrite script.

3. External, Incoming, One-Way Link Building: Currently one of the most effective ways in which to increase your rankings is by getting other sites to link back to yours. This can be done via superior original content, press releases, good old fashioned flesh-pressing and more. Get creative. Think of every incoming link as a vote to your site - because the search engines will! Link building is not easy, takes time and is never truly finished. Hang in there.

4. Keyword Density and Placement: Your pages should contain an average of 3-500 words of ASCII text, with multiple keywords and iterations sprinkled healthily throughout. The best rule of thumb when walking the line between density and SPAM is to remember: If the copy reads poorly to you, there's a good change it will sound funny to the spiders as well. Use keywords and phrases in moderation.

5. Don't Panic: SEOs do just that - they optimize. Ultimately, webmasters have very little control over how their site is viewed by the major search engines. One can do everything right, follow all of the best practices and still be invisible for their most desired words and phrases. Algorithms fluctutate, and SERPs change - constantly. Just because you're buried today, or have lost ground for yourself or a client, doesn't mean that all can't change in a few days. Stay dilligent with the offsite SEO and make sure you haven't done anything for which you may be penalized.

The SpiderSplat Offices - Boston, MA

Directions to our office space at 20 Park Plaza near Boston Common.

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