Sports Radio Buzz
I started Sports Radio Buzz in Houston to promote my radio station, my advertisers and to elevate advertising and marketing!
I sell for 1560 The Game, KGOW-AM. We are a private and locally owned station! (Which is a breath of fresh air.)
Helping businesses grow through radio advertising and marketing is what I'm all about. And if you have a need - hopefully I can help you too!
1560 The Game
Houston's best sports radio station!
1560 The Game represents sports talk and entertainment at it's best!The station, KGOW, is owned by Gow Communications, a group of local investors that believed in a true LOCAL station.
David Gow, along with Richard Topper and John Granato have built a radio station around a solid lineup!
Granato and his longtime sidekick, Lance Zierlein anchor morning drive. They welcome in Houston Chronicle sports columnist Richard Justice from 10am to Noon. Ken Hoffman, also with the Houston Chronicle, and David Nuno take you through lunch with a wide variety of topics and guests. And afternoon drive hosts Sean Pendergast and John Harris take you home with their lively brand of sports talk.
If you're a sports fan in Houston, you can't ignore 1560 The Game!
And if you're a company looking to advertise, 1560 The Game a wide variety of sponsorships to reach the loyal and passionate audience.
1560 The Game targets Men 25-54. It's a terrific qualitative audience to reach... educated, professionals from all fields and high household incomes!
My Advertisers
Here are a few advertisers I've had the pleasure to work with. Visit their sites to learn about some great companies.
- Hoops Sporting Equipment
- These are incredible basketball goals. They feature real tempered glass back boards, breakaway rims and they're adjustable from 5 to ten feet. If you're in the Houston area, they'll even install them!
- Gulf Coast Windows
- The #1 replacement window company in Texas! They've been in business for over 25 years and they do great work!
- Ticket Attractions
- Get tickets to any event all over the United States. Even if the event is sold out!
- Bubbles Car Wash
- With Bubbles Car Wash you have a choice: if you're looking for fast service, convenience and exceptional value - you need Bubbles Express Wash! And if you would like to be pampered a little with a complete interior and exterior car wash, a full detail, and even a gift shop - you'll want to visit a Bubbles Hand Car Wash!
- Holmes Smokehouse
- Holmes Smokehouse is the fastest growing brand of sausage in Texas! Just one bite and you'll see, "There's no taste like Holmes!". You can find Holmes Smokehouse products in your local grocery, including Food Town, Kroger, Randalls and HEB.
- China Garden Restaurant
- If you're headed downtown, plan on stopping by China Garden Restaurant. This terrific family restaunt has served Houstonians for 40 years! Make sure to say Hi to Carol, her brother Richard and their delightful mother, Marian. They're located one block south of the Toyota Center.
ADVERTISE HERE
Radio advertising works!
Need help?
Call Todd @ 713-479-5320
The Lineup
John Granato & Lance Zierlein Monday - Friday 7am-11am
"John and Lance" is the biggest brand in Houston sports talk radio. Having teamed for more than ten years to create the most entertaining sports talk show in the city, John and Lance continue to inform and entertain. Whether it is guests, games, or just two guys talking, Granato and Zierlein start the day for Houston listeners and the 1560 THE GAME line-up. Richard Justice Monday - Friday 10am-12pm
1560 THE GAME is the radio home to The Houston Chronicle's most-read sports columnist. Richard IS the media, covering sports in the newspaper, hosting his radio show, and frequently appearing as both a Houston and baseball source on the ESPN Networks. With the best guest list in the country, Houston is finding Justice on the radio to be the leading sports authority. Ken Hoffman Monday - Friday 12pm-2pm
1560 THE GAME is the radio home to The Houston Chronicle's most-read columnist. Ken's unique view of everything from music to fast food to everything Houston makes for an entertaining break from traditional sports and entertainment talk. Funny and opinionated, Ken asks the questions of his many guests everyone wishes they could, and his wit carries the day. David Nuno Monday - Friday 11am-2pm
David Nuno is the co-host of both the Richard Justice Show and the Ken Hoffman Show. He has been with 1560 THE GAME since its launch, hosting 'GAME TIME' on weekends and reporting on weekdays. His interview skills and professionalism, stemming from ten years of television and radio work, make him the perfect co-host for both Richard and Ken. Sean Pendergast & John Harris Monday - Friday 2pm-6pm
Sean & John team to create the most entertaining afternoon show in Houston radio. Both are familiar to Houston sports fans; Sean as 'Cablinasian' (five time winner of the Jim Rome Show Smack-Off) and John as the authority on college football. The combination of both their sports and entertainment knowledge and their senses of humor make for fun afternoon entertainment at work and on the drive home. Success Strategies for Radio Advertisers
Make the most of your advertising investment
- Pick the Right Target Audience
- Create the Right Message for that Audience
- Run the Right Frequency of ads to that Audience
- Create the Right Message for that Audience
- Run the Right Frequency of ads to that Audience
- Own a Category
- Own a Day-part
- Choose a Sponsorship
- Use a Live Endorsement
- Become Part of the Station's Culture
- Have Great Ad Copy
- Run a Long-term Schedule
Carve out your category and lead it. When the listeners think "widgets", make sure they think of your company.
Dominate the day-part that you choose to run in. For example, let everyone in morning drive know who you are and what your offer is. Own your category within the day-part.
Tie in to a sponsorship to create more awareness for your company. It's part of dominating the station, category and day-part.
The listeners listen to a station for the format and the personalities. If a personality is promoting your product or service you have instant credibility with the listeners.
Position your company to become part of the radio station's culture. Stand out with your copy. Do giveaways. Use a live endorsement. Get involved with station events and other station mediums such as website and digital streaming. Understand the listener and market to them.
Don't let your ad sound like every other ad. Be creative, stand out to your prospects, and have an irresistible offer.
"Trying" any advertising for a week or two is unlikely to yield results. Your company and offer will gain more recognition and results as your campaign works over time. Run at least 13 weeks then evaluate your results.
Marketing genius Seth Godin says:
Good marketers tell a story. (What's your story?)
Marketing is not an emergency. It's a planned, thoughtful exercise that started a long time ago and doesn't end until you're done.
Products that are remarkable get talked about.
1560 The Game TV commercial
T-SHIRTS!!! GET YOUR T-SHIRTS!!!
Jet over to Academy Sports & Outdoors to buy your very own 1560 The Game T-Shirt!
1560 The Game put four bodacious t-shirts in several Academy Sports and Outdoors stores and they flew off the shelves in just a few hours! Like any smart retailer they reloaded their inventory and have put these popular shirts in all of their stores! Find a store near you at www.academy.com .
1560 The Game T-Shirts at Academy!!!
OK The Video says Now but it really means Friday, June 11. Everyone give Mandy some love for the masterful acting.
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My Family
(Me) Gina, Matthew, Kate, and Rachael
I am blessed with a wonderful family! They give me true joy everyday. 
