Squeeze Page to Write | How to Write a Squeeze Page
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Writing Copy for a Squeeze Page To Keep Your Visitor Interested
The copy and text in a squeeze page to not only has to hook and bait the visitor, but it also needs to make them want to keep reading. The longer they spend on your squeeze page reading, the more interested they are.
Now it's your turn to keep reading. Find out more about copywriting in a squeeze page in this lens!
Now it's your turn to keep reading. Find out more about copywriting in a squeeze page in this lens!
Treat your Squeeze Page to Write as your Sales Letter
Put as much time if not more into the copy of the Squeeze Page to write as you do in your Sales Letter
Writing copy for a squeeze page doesn't necessarily require a copywriter. If you are on a budget, you can surely do it yourself. The main points in a squeeze page are the layout and the copy. If the visitor is turned off by the copy and it doesn't grab their attention, they will move on to the next site. It is imperative that the copy is up to par and the best so it can convert to leads.First thing about the squeeze page copy is to include the main benefits of the product or why the visitor should opt-in to your list. You must treat your squeeze page as a sales copy and craft it the same way you would create a sales copy. A squeeze page to generate leads is your goal.
If there is a giveaway to try to get the visitor to opt-in, adequately describe what the freebie is to the reader. For example, if it is a ebook that is given away, write one or two sentences about each section of the ebook and show its value to the reader. Remember, a squeeze page to offer benefits for the visitor is key.
Clearly State Benefits to the Visitor on your Squeeze Page
What's In It For Them?
Use about five to eight bullet points in your copy to show the benefits to the reader. In each of the bullet points on your squeeze page, create excitement and suspense in the benefit so that it appeals to the reader. Don't focus on how great your product or service is, but instead tout how beneficial it will be to your visitor. For example, instead of saying "My free eBook is jam-packed with facts!"; say "Reading this eBook will help you make $1,000 in 3 days! - With Little or No Work!" Who wouldn't like to make $1,000 with out any work involved. The squeeze page to have benefits clearly stated will help you keep more visitors interested.There are a couple of points that have to be considered when writing copy on your squeeze page. First, if the visitor does not see any added benefits for entering their email address, they will not sign up. In fact, they will probably leave your squeeze page in under a minute and probably less. The second point is that if the visitor suspects you will sell their email address to spammers, they will be reluctant to give it up. Because spamming has been a big issue to people, they won't want to let go of their email address so easily and get hounded by junk mail for the rest of their lives.
Keep Your Visitors Best Interests In Mind
Privacy is important to them. Tell them you respect that on your squeeze page.
Use about five to eight bullet points in your copy to show the benefits to the reader. In each of the bullet points on your squeeze page, create excitement and suspense in the benefit so that it appeals to the reader. Don't focus on how great your product or service is, but instead tout how beneficial it will be to your visitor. For example, instead of saying "My free eBook is jam-packed with facts!"; say "Reading this eBook will help you make $1,000 in 3 days! - With Little or No Work!" Who wouldn't like to make $1,000 with out any work involved. A squeeze page to make that kind e-book would be pretty successful.There are a couple of points that have to be considered when writing copy on your squeeze page. First, if the visitor does not see any added benefits for entering their email address, they will not sign up. In fact, they will probably leave your squeeze page in under a minute and probably less. The second point is that if the visitor suspects you will sell their email address to spammers, they will be reluctant to give it up. Because spamming has been a big issue to people, they won't want to let go of their email address so easily and get hounded by junk mail for the rest of their lives. You want instant squeeze page to give you the best conversion rates.
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