Archive: Squidcasting - how to squidcast on squidoo

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Squidcast your lens - a how to


Squidcasting was THE way to let people within squidoo know your new lens exists till May 2011. It is now gone, as are fanclubs.



You can use it in all kinds of ways - but how do you do it without annoying people?

My greatest annoyances are:
- too much use of CSS in squidcasts (you don't need either those backgrounds, or those borders)
- squidcasting more than once a day. Let other people have a chance of catching my attention.

Squidcasting - what was it?

A squidcast is a message sent to all the fans you have on squidoo.

It gets sent to their 'your favorites' page.

A squidcast is usually an update on a lens or a message: hey, I made a new lens!

Sometimes squidcasts are used to give people squidoo tips or some other message that's squidoo related.

Limitations of squidcasting

Squidcasting does not work if

  1. You have no fans (or nobody has favored a lens of yours) - go and make some friends on squidu or something.

  2. Your lens is just out. Either wait out the 24 hours, or squidcast from another lens.

How to squidcast...

[Unfortunately this does not work with new lenses.

In that case you should
1) go to your lensography, or a related lens in your dashboard.

2) Hover over the title. Click where it says 'cast'.]

3) Make sure you link to the lens you are trying to promote in the squidcast. Use the built in wysiwyg editor for this purpose.
There are several ways you can squidcast. The easiest to explain is to
1) publish a lens.

When you've done that, a green box shows up on the screen with a link
2) 'squidcast this lens'.

Click on that link and you're in the edit screen.

5) Click send

Please do NOT use CSS on your squidcasts: major annoyance.

An example squidcast - with analysis of what goes wrong

This was sent through squidcast recently. I'll keep it anonymous so as not to embarrass the author:

new keyword lens today!
Hi!

Thanks for signing up as a "fan" of my lenses. I have a pretty new lens and it got a "Lens of the Week" honor from one of my groups. I hope you like it too! Say hi if you drop by & I will do the same if you Squidoo!!


Let's start with the positive:

1) There is a keyword in the title to the post. This is good. I have some idea what the squidcast is about.
2) She thanks her readers. Always a good idea.

The negative - and the main reason I'm mentioning this one:

1) 'I have a pretty new lens' - which lens is pretty new?
She should have linked to that new lens, or squidcast from it - and made it clear she was talking about the lens she was squidcasting from. The result is confusing.

2) Note that I did not have to change a single word in the description of the squidcast to make it anonymous. There is nothing specific about the squidcast - it could be about any lens she owns - especially since we the readers don't know which lens got featured in one of her groups.

How NOT to annoy people with squidcasts

  • give your post an appropriate title
    If your squidcast is about a new lens - please don't say 'new lens'.
    Instead say something about the topic of that lens

  • Don't post too frequently. Squidcasting about the same lens three times on one day is probably too much.

  • In fact: don't squidcast more than once a day at all

  • Don't post about every lens: think about your audience.
    For instance: I made a lens about Buddhism today - very interesting for some of my audience, but unfortunately the lens is in Dutch - which most of them can't read. So I did NOT squidcast about it.

  • Don't use CSS in your squidcasts. Ordinary bold and links are enough. Borders and colored backgrounds are annoying, not pretty.

Mistakes made in squidcasts

The most annoying mistake I see in squidcasts is when the author has not made it clear which lens they are talking about. This happens especially when people squidcast about lens A, from lens B.

If you do that - please add a link to your squidcast so people can click through to the lens you are talking about.

Any questions?

squidu forumUnfortunately changes in my personal life, and in the way squidu is managed, have made me decide to stop answering questions on that forum. I'm also too busy to answer questions elsewhere.

I am available for consulting though, but that doesn't come cheap. For $99 you get a month of asking whatever questions you want and advice on your SEO strategy, link building, optimizing your blog etc. SEO consult online publishing.

If you aren't willing to pay up, you'll have to be content to stay updated on my Marketing Spiritual Blog where I am also willing to answer any questions related to the posts. It also contains a free ebook.

I'm active on twitter and facebook.

More by me

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