Getting Started With Squidoo

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Ranked #3 in Squidoo Tips, #119 overall

Quick: What's Squidoo?

Squidoo is the popular publishing platform and community that makes it easy for you to create "lenses" online. Lenses are pages, kind of like flyers or signposts or overview articles, that gather everything you know about your topic of interest--and snap it all into focus. (You're looking at a lens right now).

It's a supersimple, fun and powerful way to share your interests, build your online identity and credibility, and connect with new readers and friends. It's all free, and you could even earn a royalty for charity or yourself.

If you spend just two more minutes reading this page, we'll tell you what you need to know about us.

Thanks for visiting.

A few fun facts 

as of February 1 2009

1. Squidoo has nearly 900,000 hand built lenses. That's just shy of a whole million pages created by real, remarkable people.

2. Squidoo has been reviewed by the New York Times, Mashable, BoingBoing and sites and papers around the world. But the reviews we're most proud of: those from our lensmasters, who talk about Squidoo and their lenses on their blogs.

2.5 We call our pages "lenses" because each is one person's focus on something that she's interested in, something that matters to her.

3. Squidoo was founded in 2005 and was live to the world in 2006. The founding team consisted of just four people. In 2009 we're only at 6 full time people.

4. We are one of the 300 most popular websites in the US.

5. Squidoo grew 91% in 2008.

6. We launched the site with the tagline "Everyone's an expert (on something)" We have since learned that while this is indeed true, most people are too humble to consider themselves serious experts. Rather, most people think of themselves as hobbyists, passionates, interested (and interesting) folks. And that's what we've got here. Taglines are overrated.

7. We generate hundreds of thousands of dollars in annual royalties to charities and to our users.

8. About 35% of our lensmasters donate royalties to charity.

9. There's a Squidoo cookbook. Seth and Megan wrote The Joy of Squidoo: A Recipe Book for Great Lenses.

10. If you want to know more about Seth Godin, Original Squid and founder and bestselling author and blogger, look here.

11. We don't gather demographics, but anecdotally, it's pretty obvious that we've been hijacked by some of the smartest stay at home women and moms and independent writers on the web. Not by design, but by luck.

12. Many lensmasters earn more than $1,000 a year from Squidoo. Some make $10,000. Others are happy with $40 or $4.

13. Most of our best users aren't here for the money. It's just a fortunate byproduct of their passion and great content.

14. As of Feb 1 2009: About 420,000 people visit Squidoo (that means your lenses) every day. The more traffic one lens brings in, the greater the chances that visitor will see your lens as well. That means it's good for you when your competition on Squidoo succeeds.

15. Over 100,000 people are subscribed by email to Kimberly's SquidU Review newsletter, full of tips for making better lenses. Wow.

16. Squidoo hasn't taken funding from anyone other than ourselves.

17. SquidU is our lensmaster-run community for teaching and talking about great lenses.

18. Squidoo is free to use.

"Squidoo gives you a simple way to gather, share, and spread information on a topic you care about."

The short short bio 

of Squidoo

Squidoo LLC was founded in 2005 by bestselling author, noted blogger, speaker and Original Squid, Seth Godin. The stated function of the site is to make it easy for people to create free pages (called "lenses") on their interests, and to earn royalties for their good content. Nearly 40% of all Squidoo users donate the royalties they earn from the site to charity. There are more than one million handbuilt lenses on Squidoo.

What's this about money? 

and how does that work?

Squidoo makes money from ads and affiliate links.

We give 5% of what we earn, right off the top, to charity. We keep 45% to cover our overhead and stuff.

That leaves 50%. That goes to charity or to the people who build the pages. And we leave it up to you to choose one or the other.

It's that simple. You can earn a dollar, a nickel or a dime at a time for your favorite cause or for you. Lots of lensmasters (our authors) are making $thousands a year for creating good, authentic, useful pages. Others make a few dollars here and there and donate it to charity. It really adds up.

Did we mention that Squidoo is free? Always has been.

A few handy links to get you started 

If you're just digging in...

The Squidoo.com homepage
For those who like to start at the beginning!
The official SquidBlog
The official Squidoo Team blog.
The SquidU community forum
Meet other lensmasters, find tips and tricks for getting started and making your lenses rock.
The Lens of the Day blog!
A great way to discover what awesome lenses look like.
The Joy of Squidoo: A recipe ebook for creating great lenses
Click the link to start your free PDF download of this awesome ebook written by Seth and Megan

The important part is to get started. And not to worry. You'll learn as you go. You can always edit and change anything on your lens. Then, when it's ready, publish it and show it off to your friends and colleagues.

Click to start your first lens!

A live stream of posts from official SquidBlogs and Twitter profiles 

via our new "RSS Mashup module"

Nov 9, 2009 @ 3:52 pmSquidQuiz for $800, Alex. from SquidBlog
SquidQuiz is one of the most fun projects we've released in a while. The highlights? Dead simple quiz creation. For free. With easy Twitter and Facebook sharing. And you can even earn a royalty from g...
Nov 9, 2009 @ 8:13 amCranberries: From the Bog to Your Table from Squidoo Lens of the Day
Wisconsin is a big cranberry growing state, but even so, I never thought much about how they grow, how they're harvested, and where they're processed. I just know they make tasty side dishes, jellied...
Nov 9, 2009 @ 6:46 amExpert Squids Wanted from SquidU Review
Hi lensmaster! Do you have what it takes to be a Citizen Squid Mentor? Our Mentors are expert lensmasters who volunteer their time to help you succeed in specific areas of Squidoo. Lakeerieartists i...
Nov 6, 2009 @ 8:36 amA Thanksgiving No-Pie Zone from Squidoo Lens of the Day
What? No pie on Thanksgiving? That's alright, lensmaster jkvkdailey is making it up to us with a bounty of other desserts! Anti-Pie Thanksgiving Dessert Recipes is a delicious collection of non-pie...
Nov 5, 2009 @ 8:35 amThanksgiving in Canada? from Squidoo Lens of the Day
Usually known as a US holiday, we often forget that a version of Thanksgiving is celebrated in Canada too! In Thanksgiving The Day in Canada, A Children's Book Review, lensmaster Treasures-By-Brenda...
Nov 4, 2009 @ 9:21 pmFive Kernels of Corn (and $1000 for KIVA) from Squidoo Lens of the Day
Today's lens of the day has a winning trifecta: A story. All great lenses tell stories. This one is the legend of the Five Kernels of Corn. A lensmaster who has really made a name for herself for her...
Nov 3, 2009 @ 4:49 pmCheese Salsa Crustless Quiche from Squidoo Lens of the Day
When we think of Thanksgiving we think of dinner. Turkey, cranberries, potatoes. But shouldn't a day of thanks and food include a hearty breakfast too? That's exactly why stargazer00 decided to shar...
Nov 2, 2009 @ 7:58 pmBidding adieu to X-rated lenses from SquidBlog
As we posted over the Summer and messaged to lensmasters individually, we've been making a handful of changes to our Squidoo policies, specifically in regards to X-rated content, overly promotional le...
Nov 2, 2009 @ 12:32 pmThe Squidoo Thanksgiving Cookoff (for Charity) from SquidBlog
Squidoo is donating $1000 to charity every day through Thanksgiving. With a $5000 grand prize on Thanksgiving Day. To enter and raise money (for free) for your favorite charity on our list, just make...
Oct 30, 2009 @ 2:56 pmEvening maintenance from SquidBlog
Just a heads up about planned maintenance: Between 6:30pm and 8:30pm Eastern time tonight (Friday, 10/30/09) we'll be disabling lens editing for some database maintenance. Lenses will be visible and r...
Oct 22, 2009 @ 1:00 pmGetting to 100 Club from SquidU Review
Along with a group of new Giant Squids, a group of Giants recently met the criteria and joined the Giant Squid 100 Club! To new lensmasters, the idea of creating 100 lenses, much less 100 really real...
Oct 19, 2009 @ 3:42 pmWelcome to our New Giant Squids from SquidU Review
As you know, September 30th marked the end of the third quarter, and a deadline for new Giant Squid nominations! Every quarter, a new round of really great lensmasters meet the criteria and are award...
Oct 15, 2009 @ 5:40 pmThere?s no monopoly on generosity. from SquidBlog
When something is successful, there's bound to be spinoffs. Bandwagoneers. Hangers-on. Maybe even copycats. If you're really successful, you're also going to see the good side of this: Tools that le...
Oct 15, 2009 @ 10:04 amIntroducing the New Giant Squid Challenge from SquidBlog
The new Giant Squid Challenge is a Ning community built especially for lensmasters who are ready to take their Squidoo skills to the next level. Giant Squid lensmasters and 100 Club members receive oo...
Oct 14, 2009 @ 1:18 pmWednesday Roundup: WYSIWYG, BIP and cleaner UI from SquidBlog
I promise not to speak in acronymns for the rest of this post! We've got a few updates big and small for you Squids today, so I'll get straight to it. Releasing in the next few hours: 1. As part of ou...

Squidoo "Love" on Twitter 

The official Squidteam: the founding members 

Squidoo was started by the Original Squid, Seth Godin. Nearly ten years ago, Seth founded Yoyodyne, which originated the idea of permission marketing online. After Yoyodyne was acquired by Yahoo, he served as VP Direct Marketing for Yahoo for about a year. In 2000, Godin focused full-time on his career as an acclaimed public speaker, an author and a blogger. Seven of Seth's books have been bestsellers somewhere around the world, and his blog has been picked as the best business blog by several leading publications. Seth's head is the most recognizable author icon in business. Yes, his head.

Editor-in-Chief: Megan Casey. Megan is a founding member and the Editor in Chief of Squidoo. Before starting Squidoo, Megan spent 6 years in book publishing, most recently at the Portfolio business books imprint of Penguin Group, USA. Megan is now widely regarded as one of the most inspiring community leaders online (and, irrelevantly, the youngest). She lives in Redwood City, CA.

Corey Brown is COO of Squidoo, and one of the original intern members selected by Seth Godin to help him architect Squidoo's platform in 2005. Corey was the founder and CEO of Solutions Factory, a cutting edge web strategy, custom content, design and development firm based in the Washington, DC metro area. Corey advised companies such as Raytheon Corporation, Time Warner Cable and Columbia Energy Group on a wide range of web-based initiatives.

During the crazy, make-money-later 90's, Corey managed to run a highly profitable web division of Another Universe, where he designed and lead development on a contextual commerce platform and lead business development to secure e-commerce partnerships with The Sci-Fi Channel, Marvel Entertainment, and Sony Pictures.

Corey is a geek for wireframes, whiteboards, CSS and jQuery, and has been staring at code for hours on end since the 1980s. To balance it out, he's living out his plan to never grow old by goofing off with his wife and daughters, catching every single "kid" movie (no matter how bad) and running a school of rock for middle schoolers. He's even managed to lay down a pretty groovin' bass line once or twice.

Gil Hildebrand turned one of the most tragic events of his life, Hurricane Katrina and the subsequent chaos in his hometown of New Orleans, into a positive transition to New York City (more recently, Boulder) and a role as Squidoo's Chief Engineer. Prior to Katrina, Gil ran a successful New Orleans-based computer consulting agency, working on a wide variety of software and hardware projects including the design and installation of a wireless communications network for a fleet of tugboats. Gil also founded and led the development of a company that develops hiring management software for hospitals and other large institutions.Gil is passionate about and contributes to open source projects like MySQL, Maatkit, and Tarzan. In addition, he is instrumental in leading Squidoo's ventures into cloud computing.

More official SquidTeam 

rockstars, all of them

As we grew, we stayed really really small as a team, but hired a few excellent people along the way. Here they are.

Community Organizer, Kimberly Dawn Wells Kimberly joined Squidoo as a lensmaster in June 2006 and was instantly addicted. She was part of the first round of Citizen Squids in August 2006, and became the newsletter editor in February 2007. In August 2007, she became the Community Organizer of Squidoo, creating an entirely new job classification that would soon be copied by other social networks. In September 2008, she took over Charity Organizer, and oversees the two elite groups of Angels and Citizen Mentors.

In addition, Kimberly runs Devia Publications and continues to create great lenses through her personal Squidoo account. Say hi to Kimberly and learn more about her role over at SquidU.

Programmer Extraordinaire, Blake Schwendiman. Blake joined Squidoo in February 2008 as a software developer coming from a background that includes Delphi, C/C++, Visual Basic, C#, ASP and PHP. Blake has worked for Smead Manufacturing, John Deere, Andersen Consulting, GoDaddy.com and Google as either a full-time employee or as a contractor. Most of his experience is in web application integration -- making web sites talk to other web sites/services and other applications.

Blake is truly a geek at heart, having started writing software for the Apple //e in about 1983. Blake is also an avid movie fan, preferring films that don't require too much thinking (action, comedy, sci-fi) with lots of great special effects. Blake lives in Mesa, Arizona, is the father of two amazing kids, the husband to an incredible wife and generally a very happy, lucky, blessed person.

Joshua Brown, designer and CSS pro, joined Squidoo in June 2008 after working as a front-end developer for Decision Counsel, a marketing and design firm based in Berkley, CA. Prior to that, he spent his days as a freelance web designer, freelance bass trombonist and dad to Noah. He has designed and/or coded sites for Edwards Instruments, Getzen Instrument Co., the International Trombone Association, Inc.com and FastCompany.com. He has music degrees from UT Arlington and the University of North Texas. You can hear music clips and read an out-of-date blog at his personal website, bassbone.com.

Joshua takes the Washington Redskins way too seriously.

Other key members behind the scenes at Squidoo 

Board members: Tom Cohen and Lisa Gansky. Over the last 20 years, Tom has advised a variety of companies in the traditional and new media worlds on financial and strategic matters. His clients have included Time Life, Time Inc., The New York Times, "NBC", Martha Stewart Living and Rolling Stone magazine. Tom has also worked with Internet companies such as Yoyodyne, E-Exchange, and Medcast. He has served as a Special Venture Partner with Flatiron Partners , a leading internet focused venture capital fund. Prior to his work in the Internet, Tom spent four years acting as Chief Executive Officer of the New York based brokerage firm of Herzfeld and Stern. Lisa is a marketect & entrepreneur with a strong interest in building teams & breaking the edges of formerly happy business models. Most recently, she was co-founder and CEO of Ofoto , and GM of Eastman Kodak's Digital Imaging Services division. In addition to her roles at Ofoto and Kodak, she serves on the boards of The Jane Goodall Institute and Dos Margaritas. In the nineties Lisa was CEO of Global Network Navigator (GNN), the first commercial web site and portal. When GNN was acquired by America Online in 1995, she continued on as VP of Internet properties and services, overseeing Webcrawler, GNN, AOL online advertising and e-commerce.

Designer and Advisor Red Maxwell is Founder and President of onramp Branding, an unconventionally audacious design and marketing boutique based in North Carolina. A three time winner of the London International Advertising Awards, he has developed major brand introductions for Danone Foods, Foster's Brewing Company and Planters LifeSavers. Red is also a pioneer of internet marketing and has launched online sites and promotions for Hanes, Sara Lee, Accenture and Yahoo! Prior to the glamorous world of geek marketing, Red started the in-house advertising design and photography departments at Polo Ralph Lauren.

Contributing Designer and former Ninjtern, Sahadeva Hammari, was responsible for some of our coolest badges and art.

Our logo, and much of our crucial early design, is the work of Aaron Sagray. Aaron is Creative Director and owner of Feverish, a strategic design and marketing firm that helps small and medium businesses develop uniquely practical tools to successfully sell their products and services.

by SquidTeam

Megan is a founding member and the Editor in Chief of Squidoo. (Hi, you're looking at Squidoo right now).

Before starting Squidoo, Megan spent 6 year... (more)
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