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Squidoo 101

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Squidoo 101 - The Step-by-step Guide to Learning Squidoo

 

The founder of Squidoo started the site on one basic premise -- everyone is an expert on something. Squidoo lets you share that expertise effortlessly without writing a single line of code.

Since the inception of Squidoo, it has been getting rave reviews around the internet. Just what is Squidoo? With there being tons of information going around in the internet, what impact does Squidoo have on our cyberspace lives? Well, this lens takes you through the basics of Squidoo and how to build squid lenses (more about this later!)

"Our Google Pagerank is now 3/10 ! Thanks to all our readers."

Step #1: What is Squidoo ? 

You really need to get to know Squidoo because its cool

Squidoo is basically a website where people, called lens masters, may create topics for which they are experts in. These topics are called lenses in Squidoo. Each lens is a very focused subject which the lens master would like to share with the world.
A Wikipedia Definition
Squidoo is a commercial website launched in October 2005. It is a platform designed to make it easy for anyone to teach others about topics they care about.
Squidoo About Squidoo
Here's the official introduction of Squidoo by Squidoo.
The Official Lens on Squidoo
This is the official Squidoo lens on Squidoo by the Squidoo team.
Who started Squidoo?
Seth Godin (born July 10, 1960) is an author of business books and speaker of the late 1990s to the present. His first big book was about permission marketing.
The people behind Squidoo
Want to know about the rest of the Squidoo crew?

Step #2: Read about Squidoo on Wikipedia 

Squidoo is a website designed to make it easy for anyone, for free, to set up a single page on a topic he or she knows or cares a lot about. Advertising revenue is shared with these content creators, and some of it is given to charity. Squidoo was launched in October 2005 by Squidoo.com, LLC based in Irvington, New York; the site came out of beta testing in March 2006.

Squidoo is a network of user-generated lenses --single pages that highlight one person's point of view, recommendations, or expertise. Lenses can be about anything, such as ideas, people or places, hobbies and sports, pets or products, philosophy, and politics. Lenses aren't primarily intended to hold content; more emphasis is placed on recommending and then pointing to content on the web. Annotation and organization and personalization delivers context and meaning.

Users who create lenses are called lensmasters. A lensmaster uses the tools available online to provide links, feeds, abstracts, and lists to users who are trying to make sense of a topic. For example, a single lens could point to Flickr photos, Google maps, blogs, eBay auctions, YouTube videos, and other links. Lensmasters are encouraged to promote personal agendas, expertise, causes, products, and opinions.

Squidoo splits its revenue with its "co-op" of lensmasters. 5% goes straight to charity, first. Then 50% goes to the lensmasters. 45% goes to Squidoo. The site is estimating that nearly half of all the lensmasters on the site are donating their royalties to any of 65 featured charities, ranging from NPR and the American Heart Association to smaller organizations like Chimp Haven and Planet Gumbo.

Squidoo was founded by author, speaker, and notable blogger Seth Godin. On Godin's founding team was his book editor Megan Casey, former Fast Company employee Heath Row, Corey Brown, and Gil Hildebrand, Jr.

Step #3: Read about Seth Godin - the founder of Squidoo 

Read about the man on Wikipedia

This is an article about the man who conceptualised and created Squidoo.

Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. His blog is one of the most popular blogs in the world. Godin popularized the topic of permission marketing.

Step #4 (Optional): Read Seth Godin's Best Book Ever on Viral Marketing 

Viral Marketing

Purple Cow: Transform Your Business by Being Remarkable

Amazon Price: $13.57 (as of 07/25/2008)

Step #5: Watch this video explain the basics of Squidoo 

Here's the low down on Squidoo

squidoo.com

squidoo

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Step #6: Learn the truth about harvesting knowledge 

Using lenses to focus knowledge

Today, data and information abound in the internet. In fact, there's so much information out there that it creates an information overload problem. Anyone who has done a Google search can testify to that !

Data when collected and organised becomes information. Information when categorised, organised and distilled becomes knowledge. The careful and prudent use of knowledge becomes wisdom.

Squidoo faciliates the focusing of information into knowledge. A Squidoo lens is a:

1. single page built by a lensmaster
2. set of handpicked, organized content about a single topic
3. collection of modules pointing to content on a single topic
4. single page that highlights one person's personal view of the web -- not the whole web, just one tiny part of it

Hence, lenses are really bundles of knowledge that are pretty much focused on specific topics. These lenses are not machine generated, you do not get lines upon lines of search results that are typical of search engines. Instead, they are carefully and lovingly handcrafted by experts called lensmasters.

Step #7: Learn to find things in Squidoo 

Searching for information among the lenses in Squidoo

There are generally four ways to start searching for information that you want in Squidoo.
1. Use the topics list
The topics list in Squidoo is similar to those in Yahoo. You may browse through all the various topics, from there you may drill down to sub-topics, till you arrive at the list of lenses that are closest to what you want.
2. Use the Explore page
This page shows the top lenses for the day. It also shows the tag cloud for all the popular lenses.
3. Use the Top 100 Lenses page
This page shows the top 100 lenses according to various criteria.
4. Use the Find It ! Search Box
One the top right corner of every Squidoo page is a search box with a Find It ! button. Type in your search keyword and Squidoo will locate the subject within its entire database of lenses.
5. Search using the most popular tags
You can also find things you need in Squidoo by taking a look at the most popular tags in the system.

Step #8: Start contributing knowledge to Squidoo 

Become a lensmaster !

You contribute to the wide knowledge base of Squidoo by constructing Squidoo lenses. This is done in a few simple steps.
1. Register
The first thing to do is to register yourself as a lensmaster. This is a simple and painless three-step process.
2. Create a lens
The next step is to figure out just what kind of knowledge you would like to share with the world. This begins with the creation of a Squidoo lens.

a. At this stage, you will need to create a lens URL. Choose your URL carefully as this cannot be changed later.

b. Then give your lens a title.

c. Next is to pick a topic category for your lens.

d. Then, you add keyword tags to your lens. Be sure to figure out how people may be using keywords to search for your particular area of expertise.

e. You will then be presented with templates of several types of lenses. These come pre-built with lens modules laid out in a style suitable for a particular knowledge domain.

f. Finally, you get to enter information into each of the modules that make up the lens.

g. The last step is to publish the lens. You must do this to make the lens available to the general public.
3. If you use Firefox, get this !
Get the firefox browser extension that is specially designed to make your Squidooing experience even more enriching. It allows you to post a webspage's link directly into your lens, and much much more.

Step #9.1: Create your own lens 

A step-by-step video showing you how to create a Squidoo lens

How to Set Up a Squidoo Lens

Tiffany Dow, author of Social Networking on Squidoo, shows you how to set up your first lens.

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Step #9.2: Build up your own lens 

Squidoo Lensbuilding 101 - Introduction Module

This is the 2nd part of a video series by captainsquid.com. It is a basic squidoo training series designed to get you started on your way to Squidoo Greatness!

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Step #9.3: Use the Squidoo Dashboard 

Here's where you manage your lenses

Insider view of Squidoo.

This video has been made to give you a quick look inside at the Squidoo Dashboard that is used to build and edit Squidoo Lenses. It will show you how easy these lenses are built within Squidoo and hopefully put you on the path to building your own.

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Step #9.4: If you use Firefox as a brower, add the Squidoo extension 

For all you Firefox users!

The Official Squidoo Firefox Extension
You get: a) Squidoo search in your Firefox toolbar b) Shortcuts to your lenses, Groups, to SquidU, and even to see Lens of the Day 3) A powerful bookmarklet button for quick lensbuilding on the go.

Step #10: Promote your lenses 

Keep your content relevant and fresh !

1. Monitor your ranking
After you have created your lenses, you may now monitor its popularity or ranking using the Squidoo dashboard. Here you can see all the lenses that you have created and their various rankings.
2. Improve your ranking
How can I promote my lenses and bring up their ranking? This blog article gives clue as to what factors influence a lens ranking.
3. Promote and promote !
In order to read this article in SquidU about lens promotion, you need to be a registered lensmaster. If you are not, now is the time to register and come back to this step later.
4. Regularly improve your lens
Take a look at this anatomy of a lens in SquidU. This will help you understand just how to make your lens content more relevant and exciting.
5. Add buttons and banners to your websites
Draw attention to your Squidoo lenses by adding buttons and banners that are pre-built for you into your websites.

Squidoo Your Way to the Top 

How to promote your Squidoo lens using SEO

Squidoo Your Way to the Top

...of Google Search Engine Rankings. First Video in the six (6) video series, "Squidoo Your Way to the Top...of the Google Rankings". This video series outlines why & how to create powerful Squidoo lenses that will power your way to the top of the Squidoo rankings and Google SERP rankings for your targeted keywords. This first video explains why you need to Squidoo today and what to expect in the rest of the video series. Watch the entire series at http://www.squidootothetop.com

Runtime: 9:23
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Step #11: Submit your lens to lensroll.com 

This is the Digg for Squidoo lenses

Digg For Squidoo

How to Submit your Squidoo lenses to lensroll.com

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Step #12: Read Books on Viral Marketing 

The Tipping Point: How Little Things Can Make a Big Difference

Amazon Price: $10.19 (as of 07/25/2008)

Word of Mouth Marketing: How Smart Companies Get People Talking

Amazon Price: $16.47 (as of 07/25/2008)

Step #13: Read the Squid Blog 

The Official Blog on Squidoo

THE Squid Blog. This is the official blog on Squidoo. A must read for all lensmasters.

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Step #14: Read The Squidoo It Yourself Blog 

An authoritative, though unofficial, blog in Squidoo

Squidoo is quickly turning into one of the most talked about communities on the web. SquidooItYourself is a collection of traffic-building tips, module tricks, ebooks and money making-strategies from Squidoo fans and leading lensmasters that will help you build a lens that stands out from the pack.

Contributor Squidoo Lenses:

* Dave Pye
* Richard Banfield
* Rajesh Setty

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Step #15 : Find out what my blog says about Squidoo 

Excerpts from my Open Book Blog

Over the last few months, I have become quite addicted to Squidoo. There are some interesting things I have learnt about Squidoo and these I have put in my blog.

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Step #16: Can I find out more about Squidoo and lenses? 

Need more information on Squidoo and lenses, check these out !

First, you need to acquaint yourself with SquidU. Next, walk through the other lenses in Squidoo. Third, keep up with the blogs on Squidoo, the best of these are the official Squid Blog, and the Squidoo It Yourself Blog. Fourth, do read some of the articles that I found on Squidoo which I have posted here.
Just the FAQ
This the official Squid FAQ. Read this first !
SquidU
This is THE resource for getting the most out of Squidoo. Remember, in order to access SquidU, you need to be a registered lensmaster. Here, you will learn to make money out of your lenses, how to improve the rankings of your lenses, and much much more !
Working with Squidoo
This lens describes three ways to work with Squidoo. By Seth Godin.
Everyone's an expert
Seth Godin's eBook which he authored to launch Squidoo in Oct 2005.
Write Squidoo Lenses for Fun and Profit
This lens by Ed Watts is quite a comprehensive treatise on Squidoo. Good read.
A lens is not a blog !
Here's an interesting blog posting in the official Squid Blog on why a Squidoo lens is not a blog.
Tag Search on Squidoo
Here are all the lenses that are tagged with the word Squidoo.

Here's my favorite link:

A fantastic Squidoo Guide and Program

Step #17: See what people saying about Squidoo around the internet 

From my del.icio.us bookmarks tagged "squidoo article"

Are there any other interesting articles or blogs which talk about Squidoo?

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Step #18: What are other Squidoo lenses saying about Squidoo? 

From my del.icio.us bookmarks tagged "squidoo lens"

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Step #19: Learn from other cool lenses 

Here's a list of interesting Squidoo lenses

There are lots of Squidoo lens around today, these are the ones I like. Learn from them and enjoy !

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Step #20: Create a "Hello I'm ....." Lenses 

Let others know who you are

1. Now that you are on your way to creating some wonderful lenses on Squidoo, its time to create a lens on yourself.

2. Usually, this is called a "Hello I'm ..." lens where you put your name in place of the ...

3. Use this lens to introduce yourself and your work to the world.

4. Your should include a module that showcases your blogs.

5. Have another module that showcases your other lenses in Squidoo.

6. Do have an interesting module whose content changes everyday, this is usually linked to your own blog. You many entitle it "Today's Features" or "What's Happening Today".

7. Have a module that showcases some of your favourite photos from Flickr. This will brighten up your lens a little.

8. Finally have a "About Me" module at the end which points others to other websites about you, e.g. your Yahoo 360 site, your own personal website, etc.

9. Drive traffic to this lens by putting its URL in your emails, blog posts, comments posts, etc.

Step #21 (Optional): Read these books by Seth Godin 

Seth is the founder of Squidoo

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Amazon Price: $10.15 (as of 07/25/2008)

Purple Cow: Transform Your Business by Being Remarkable

Amazon Price: $13.57 (as of 07/25/2008)

Word of Mouth Marketing: How Smart Companies Get People Talking

Amazon Price: $16.47 (as of 07/25/2008)

The Squidoo Team - A Photo Gallery 

Curious who the Squidoo team are?

Squidoo-5 by cr9245

Megan and Gil

Seth & the Squidoo Summer Interns by coreyweb

Seth and Squidoo Interns

Gil and Corey by coreyweb

Gil & Corey

Squidoo La La by h3athrow

Heathrow and Gil

How do I improve this lens? 

Hey, I really appreciate your feedback

Hi there ! Thanks for dropping by. I do hope that you enjoy this lens. If you do, please give me your feedback. If you don't, I would really appreciate it if you could leave your comments so that I can work at improving this lens. Thanks a million !

JTreiber

really awesome resource guide. Thanks!

Posted August 02, 2007

Roger Anderson

Can you add a link or section of links to the lens with the How-to about HTML, iFrames etc? Those are great. This is great too but it could be greater (those are not my lenses. I just use them.)

Posted June 21, 2007

fefe

Thanks, your lens is great! 5 stars

Posted March 14, 2007

KimberlyDawnWells

Hi Chris, great job! Thanks for creating such a helpful lens.

Posted February 28, 2007

chrisyeo

This new module is really cool. Its a great way to get feedback from the community. Thanks Squidoo team!

Posted June 11, 2006

Please rate me in Squidoo! 

Hi! Thanks for dropping by. For all of you who have supported my work here, thanks. And for all of you who really like what I presented here, please rate me using the stars at the top of this page ...... 5 stars hopefully !

What's Happening Today? 

Where technology impacts ordinary lives

Ever felt that you can't keep up with the fast changing pace of technology? Suffering from information overload? Gadget obsolescence? The purpose of this blog is to examine how technology impacts our everyday lives. It chronicles the impact of technology on the life of an ordinary guy living in ordinary Singapore. So .... here we go, a blog called "Open Book"

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My Blogs 

Chronicling how technology and spirituality impacts our everyday lives

What has technology got to do with spirituality? Well, a human race immersed in technology alone will not survive if it doesn't find its soul and spirit. Everyone has a heart shaped vacuum that yearns for a creator, regardless of the technology prevailing at the time.

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My Lenses in Squidoo 

Power under focus

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Hey, why don't we work together ? 

Come on ! Let's network !

Hello there ! If you think that my work here interests you, then maybe we can work together and create a network of links. All you need to do is:

1. Contact me using the "Contact the Lensmaster" link, that's the one located on the right side bar just beneath my profile

2. Tell me which blog or lens you want me to link to and feature in my blogs or lenses

3. If its a lens, I will go there and rate your lens

4. Please put a link to:

www.squidoo.com/squidoo-101/

in a module within your lens or a link in your blog

5. Please rate me

6. That's it !

About Me 

Technoprenuer, Businessman, Engineer, Christian, Father of 2

Hiya, thanks for taking the time to read my lenses. If you want to know a little bit more about me, do take a look at my websites. Thanks and have a nice day.

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chrisyeo

About chrisyeo

About Me

My name is Chris and I live in Singapore.
 
Creating an online presence is something that has been keeping me very busy everyday. I do have a day job, but my interest in Web 2.0 stuff does keep me awake at nights.

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