Squidoo affiliate marketing: how to use Squidoo for affiliate marketing

The Squidoo Campaign Approach is best exemplified by the method used by Giant Squid, PotPieGirl.

The fundamental approach here is to launch a series of campaigns around high selling affiliate products (e.g. Clickbank e-Books). Each campaign involves a number of Squidoo lenses focusing on a single product and supported by article marketing and other affiliate marketing strategies. PotPieGirl has honed this into a neat marketing system which she calls One Week Marketing Action Plan.

Some of her tactics may seem counter-intuitive for Squidoo marketers but they have proved very effective. PotPieGirl is able to earn a very substantial affiliate income with this approach. Her method entails a very specific approach to Squidoo lens design and to article marketing. She also has a set sequence of activities aimed to maximise exposure to organic search through Google.

To learn more about PotPieGirl's step-by-step, campaign approach visit this site:
One Week Affiliate Marketing Plan

Note: I have found this approach to the best for affiliate marketing.

The Squidoo Turnover Method involves creating as many lenses as you can focused on diverse products that are selling well. So people who adopt this approach will have from 200 to 1,000 (or more) lenses, each focusing on different affiliate products or services. The basic idea here is that #10 revenue per lens per month multiplied by the number of lenses leads to a substantial income. So if you have 300 lenses earning on average ten dollars per month each, you will earn 3,000 dollars per month.

This requires you to create a very large number of lenses and to keep innovating to make each lens an effective selling platform. There will be some common elements to lenses to facilitate sales but the lens design needs to reflect the nature of the product or service. The more you do this, as with anything on Squidoo, the easier it becomes.

One of the challenges of this approach is that it lacks the critical mass that can be achieved with the Squidoo Campaign Method which involves a number of lenses focused on the same product.

However, there are a number of Squidoo lensmasters who are using this approach very effectively to earn a significant affiliate income through Squidoo. They tend to develop their own signature design over time to make it easy for them to create lenses.

I have started to adopt this approach with some of my lenses reflected in my Lensography:
Ron Passfield's Lensography.

Squidoo provides the opportunity for anyone to create an authority site. The Squidoo Authority Site Method is characterized by depth and breadth of coverage of a particular topic or issue. The basic principle here is that as you demonstrate your expertise, people will come to you - a form of magnetic marketing. This approach encapsulates the Law of Attraction.

Squidoo Authority Sites are consistent with the "pull marketing" approach whereas both the "Campaign Method" and "Turnover Method" are basically "push marketing" strategies.

I think Authority Sites have evolved through phases - from static website - to Wordpress Blogs - to Squidoo lenses.

Building an authority site on Squidoo is very different from the other two methods. Here you are not trying to "trap" the reader into staying on your site but encouraging them to explore other sites through the links on your lens. Your primary focus is on a single site (even though this may be supported by other related sites). In consequence, your marketing efforts will differ in intensity and focus as you set about establishing your expert profile on the Internet.

My lens on Squidoo Marketing is an example of a Squidoo Authority Site Method
Squidoo Marketing Strategies.

See the Featured Lenses in the module below to see how to create an Authority Site on Squidoo.

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