Squidoo affiliate marketing: how to use Squidoo for affiliate marketing
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Squidoo affiliate marketing - 3 key methods
There are three key approaches to Squidoo Affiliate Marketing that I call (1) the campaign method, (2) the turnover method and (3) the authority site method. While two or more of these approaches can be pursued together, typically a Squidoo affiliate marketer will focus on one of them. CLICK HERE to learn the quickest way to a substantial affiliate income with Squidoo.
Squidoo Affiliate Marketing: the Campaign Method (1)
The Squidoo Campaign Approach is best exemplified by the method used by Giant Squid, PotPieGirl.The fundamental approach here is to launch a series of campaigns around high selling affiliate products (e.g. Clickbank e-Books). Each campaign involves a number of Squidoo lenses focusing on a single product and supported by article marketing and other affiliate marketing strategies. PotPieGirl has honed this into a neat marketing system which she calls One Week Marketing Action Plan.
Some of her tactics may seem counter-intuitive for Squidoo marketers but they have proved very effective. PotPieGirl is able to earn a very substantial affiliate income with this approach. Her method entails a very specific approach to Squidoo lens design and to article marketing. She also has a set sequence of activities aimed to maximise exposure to organic search through Google.
To learn more about PotPieGirl's step-by-step, campaign approach visit this site:
One Week Affiliate Marketing Plan
Note: I have found this approach to the best for affiliate marketing.
Squidoo Affiliate Marketing: the Turnover Method (2)
The Squidoo Turnover Method involves creating as many lenses as you can focused on diverse products that are selling well. So people who adopt this approach will have from 200 to 1,000 (or more) lenses, each focusing on different affiliate products or services. The basic idea here is that #10 revenue per lens per month multiplied by the number of lenses leads to a substantial income. So if you have 300 lenses earning on average $10 per month each, you will earn $3,000 per month.
This requires you to create a very large number of lenses and to keep innovating to make each lens an effective selling platform. There will be some common elements to lenses to facilitate sales but the lens design needs to reflect the nature of the product or service. The more you do this, as with anything on Squidoo, the easier it becomes.
One of the challenges of this approach is that it lacks the critical mass that can be achieved with the Squidoo Campaign Method which involves a number of lenses focused on the same product.
However, there are a number of Squidoo lensmasters who are using this approach very effectively to earn a significant affiliate income through Squidoo. They tend to develop their own signature design over time to make it easy for them to create lenses.
I have started to adopt this approach with some of my lenses reflected in my Lensography:
Ron Passfield's Lensography.
This requires you to create a very large number of lenses and to keep innovating to make each lens an effective selling platform. There will be some common elements to lenses to facilitate sales but the lens design needs to reflect the nature of the product or service. The more you do this, as with anything on Squidoo, the easier it becomes.
One of the challenges of this approach is that it lacks the critical mass that can be achieved with the Squidoo Campaign Method which involves a number of lenses focused on the same product.
However, there are a number of Squidoo lensmasters who are using this approach very effectively to earn a significant affiliate income through Squidoo. They tend to develop their own signature design over time to make it easy for them to create lenses.
I have started to adopt this approach with some of my lenses reflected in my Lensography:
Ron Passfield's Lensography.
Squidoo Affiliate Marketing: the Authority Site Method (3)
Squidoo provides the opportunity for anyone to create an authority site. The Squidoo Authority Site Method is characterized by depth and breadth of coverage of a particular topic or issue. The basic principle here is that as you demonstrate your expertise, people will come to you - a form of magnetic marketing. This approach encapsulates the Law of Attraction.Squidoo Authority Sites are consistent with the "pull marketing" approach whereas both the "Campaign Method" and "Turnover Method" are basically "push marketing" strategies.
I think Authority Sites have evolved through phases - from static website - to Wordpress Blogs - to Squidoo lenses.
Building an authority site on Squidoo is very different from the other two methods. Here you are not trying to "trap" the reader into staying on your site but encouraging them to explore other sites through the links on your lens. Your primary focus is on a single site (even though this may be supported by other related sites). In consequence, your marketing efforts will differ in intensity and focus as you set about establishing your expert profile on the Internet.
My lens on Squidoo Marketing is an example of a Squidoo Authority Site Method
Squidoo Marketing Strategies.
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Please share your own experience with Squidoo Affiliate Marketing
mothersdaycardsgreenbay wrote...
Very nice lens Ron, looking forward to viewing your other sites.
Posted May 03, 2009
johnrapp wrote...
Sweet lens!
You obviously know what you're doing, please come by and tell me what you think of my new lens:
Affiliate Internet Marketing University.
I just put up a comment box, so swing by and say hello!
Your best friend,
John Rapp
Personal Internet Marketing Coaching & Support
Posted April 27, 2009
jpetals wrote...
Great information! I'm a HUGE fan of One Week Marketing. Living proof that it does work.
Posted November 14, 2008
by ronpass
Ron here from Brisbane, Australia. I love tennis. walking, reading, cycling and writing.
My major preoccupation is internet marketing via Squidoo, art...
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