Amp Up Your Direct Sales Business Using Squidoo and the Power of Web 2.0
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Wielding the Power of Squidoo in Your Direct Sales Efforts
You want to find as many free ways of building leads and traffic that you possibly can because every dollar you have to spend on lead generation and advertising takes away from that most important bottom line. But marketing your Direct Sales business can be challenging.
Free advertising is best for your business...If you can make it work for you.
The Internet has been a tremendous boon for direct sales consultants. No longer are direct sellers having to travel coast to coast to build a business, cold calling and knocking on doors of prospective customers and recruits.
In today's high-tech modern internet-focused world, we're all just one click away. But some traffic strategies on the internet will deplete your bank account pretty quickly if you are not careful. Many direct sellers marketing on the internet have been shocked to find the pay per click limits they set the day before were met in an instant.
There is a better way. Using web 2.0 socialization sites where your target audience resides (sites like Squidoo) can help you build a better downline if you're careful not to spam the community and come across as a hard-sale enthusiast.
Let's look at how you can leverage a
powerful site like Squidoo to increase
the success of your direct sales
business!
The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
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Build It Big: 101 Insider Secrets from Top Direct Selling Experts
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More Build It Big: 101 Insider Secrets from Top Direct Selling Experts
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Finding Your Direct Sales Niche on Squidoo
When you first land into the big world of Squidoo, you may not feel sure about just how it all works. Sure, building a lens is a 4-step simple process where you're guided by the instructions, but then what?How do you get your direct sales prospects to visit your website and sign up with you or buy products from you?
Squidoo's free atmosphere means you don't have to limit yourself to just one page (known as a lens) - you can create dozens of account with hundreds or thousands of lenses for each one (a virtual EMPIRE of direct sales opportunities)!
If you happen to be part of more than one direct sales company, I recommend making a Squidoo account for each direct selling opportunity you're involved in. This way you can position yourself as an expert in each niche by separating your Squidoo lenses into different accounts.
This way, your bio box (in the upper lefthand corner of this page), can be hyperlinked to one niche and you won't be having to split your traffic between dog enthusiasts and party animals!Once you feel comfortable knowing your way around Squidoo, you can educate yourself about some advanced Squidoo profit secrets.
Ready to Start Your Own Lens?
Don't be shy...just jump in and do it!
Just
Click Here to get started
Watch Your Squidoo Spam - Don't Risk Your Direct Sales Empire!
What works best on a site like Squidoo? Well, information. People don't want to land on a page and read one giant sales pitch - it's a turn off in the world of web 2.0.Instead, pick your direct sales niche, roll up your sleeves, and become helpful. If you're signed up as a direct salesperson for chocolates, for instance, you could use Squidoo to boost your exposure as a chocolate expert!
Build not one, but a dozen lenses on various kinds of chocolate topics, such as the health benefits of dark chocolate, different types of chocolate, best chocolate dessert recipes, etc.
Throughout each lens, cross-promote the other lenses using a Featured Lens module, and use hyperlinked text or banner ads like the one below, which is also hyperlinked, to help funnel people to your offers!You won't just reach the Squidoo community, though. Soon, you'll learn to dominate Google using Squidoo and you'll see your traffic and sales explode!
Recommended Squidoo Guidebook:
Don't Let the Power of Online Marketing Intimidate You
It can be overwhelming learning about a new website - how it works, what people expect of you. But on Squidoo, you're able to interact and learn from people who want you to succeed - because a better community means more traffic and sales for them, too!Stop by SquidU where you can get an education about the site and ask questions until you get the guidance you need.
Squidoo blueprint is a good guidebook that can help cut your learning curve in half.
Then, just take it one step at a time. Build your first lens. Ask for opinions and feedback at SquidU. Master the first lens and move on to another, creating an entire empire of direct sales opportunities.
In time, you'll realize why Squidoo's become one of the best authority sites on marketing in general.And why direct sellers are reaping the rewards of their investment of time as LensCrafters!
Are You Using Squidoo and Web 2.0 for Your Direct Sales?
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- SharonMcMillan SharonMcMillan Nov 16, 2007 @ 7:25 pm
- I'd been away from my Squidoo site for a while but you've given me some helpful tips/reminders. Excellent Lens Annette - talk to you soon on MM!
Sharon
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- Melanie Melanie Oct 26, 2007 @ 11:49 pm
- Great Lens! Very impressive!
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- dataminer dataminer Oct 20, 2007 @ 4:10 pm
- Great lense and lots of really good info-I'll be back :-)
Web 2.0 Secrets
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- trueprosperity trueprosperity Oct 13, 2007 @ 11:11 pm
- Squidoomania at it's best. Great lens. 5 stars. See you in the forum!!
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- DianaWalker DianaWalker Oct 2, 2007 @ 3:46 pm
- You certainly look like you are an expert here on Squidoo, Annette. I'm just starting out, but it definitely does appear to be addicting! Great lens.
Diana
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- ThriftyMelanie ThriftyMelanie Sep 11, 2007 @ 5:50 am
- Great job! I like the clip!
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- Melanie Melanie Sep 11, 2007 @ 5:49 am
- Lots of great information here! Thanks!
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Reply
- luckycharms luckycharms Sep 9, 2007 @ 4:01 pm
- This is good information! I am going to look forward to seeing the updates to this lens!
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- hzemel hzemel Sep 1, 2007 @ 11:17 pm
- A lot of good information for newcomers to Squidoo. Very informative
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- FESA FESA Aug 29, 2007 @ 10:38 am
- I'm still learning all of the 'ins and outs' of promoting a product online, so anything that I can get my hands on that helps is fantastic .... this helps. Thanks, Fran
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Reply
- surfsusan surfsusan Aug 27, 2007 @ 11:00 am
- Nice lens - I agree Squidoo is a BIG part of web 2.0.
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- olirom olirom Aug 26, 2007 @ 11:14 pm
- Great lens with very important information about Squidoo.
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- KimberlyDawnWells KimberlyDawnWells Aug 24, 2007 @ 10:10 am
- Great start, thanks for spreading the word about Squidoo!
How I use Squidoo for my direct sales business
overview of a few of my lenses
Bone Up on Your Direct Sales Knowledge!
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Some Ways to Use Squidoo in your food direct sales business
*Create one lens with great appetizer recipes using your products. Use an amazon module to promote some great cookbooks. Use an ebay module to promote some pampered chef tools for sale to compliment your recipes
*Create a lens with gift giving ideas using your products. Use amazon and ebay modules to give your customers resources for turning it into a turbo gift with other things added to a gift basket
*Create a lens with ideas for quick meals in minutes or last minute meals for when company drops in or a combination of all those things.
*Create a lens with 25 ways to use... your flagship product.
*Link the various modules to your company sponsored site and to specific products when appropriate
*Take pictures of the product in it's finished form with the original box by it so people can see how delicious it looks and post them with the recipes you put on your lens.
Have fun building lenses and promoting your direct sales business for FREE!
Use Squidoo to promote your jewelry business
Here are a few ways to get started:
1. Create a lens to that discusses fabulous ways to use Jewelry to update a look without buying a whole new wardrobe. Use YOUR pieces as examples in photos and videos.
2. Highlight specific pieces of jewelry that mimic the pieces the movie stars wear.
3. Create a lens or modules within a lens that talk about combining colors and styles to craft a completely different look.
4. Create a module that talks about transitioning a daytime outfit to nighttime just by jewelry accent pieces.
5. Create a links plexo module within your squidoo lens to have visitors rank their favorite pieces within your line.
6. Create a separate lens to promote your team and your business opportunity.
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Fetching RSS feed... please stand byWhat does Wikipedia say?
Direct selling is a retail channel for the distribution of goods and services. At a basic level it may be defined as marketing and selling products, direct to consumers away from a fixed retail location. Sales are typically made through party plan, one to one demonstrations, and other personal contact arrangements. A text book definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs."Michael A. Belch George E. Belch Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e., McGraw-Hill/Irwin, 2006
Industry representative, the World Federation of Direct Selling Associations (WFDSA), reports that its 59 regional member associations accounted for more than US$114 Billion in retail sales in 2007, through the activities of more than 62 million independent sales representatives.WFDSA - What is Direct Selling?
According to the WFDSA, consumers benefit from direct selling because of the convenience and service it provides, including personal demonstration and explanation of products, home delivery, and generous satisfaction guarantees. In contrast to franchising, the cost for an individual to start an independent direct selling business is typically very low with little or no required inventory or other cash commitments to begin.
The United States Direct Selling Association (DSA) reported that in 2000, 55% of adult Americans had at some time purchased goods or services from a direct selling representative and 20% reported that they were currently(6%) or had been in the past(14%) a direct selling representative.DSA - What is Direct Selling
Most direct selling associations, including the Bundesverband Direktvertrieb Deutschland, the direct selling association of Germany, and the WFDSA and DSA require their members to abide by a code of conduct towards a fair partnership both with customers and salesmen. Most national direct selling associations are represented in the World Federation of Direct Selling Associations (WFDSA).
Direct selling is distinct from direct marketing because it is about individual sales agents reaching and dealing directly with clients. Direct marketing is about business organizations seeking a relationship with their customers without going through an agent/consultant or retail outlet.
By far the majority of direct selling companies use a multi-level compensation plan, where the agent is paid not only for their own sales but also a percentage of the sales of other representatives they introduce into the organization and help train.Direct Selling by the Numbers - 2007
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