Squidoo Marketing for Online Entrepreneurs

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Ranked #928 in Squidoo Tips, #175,330 overall

Using Squidoo to Promote Your Business

When online entrepreneurs set out to launch a business, they have to keep costs down and profits maximized. Squidoo marketing offers the perfect combination for those who need to utilize unlimited free promotional tools that allow open marketing to take place.

When Seth Godin founded Squidoo, his primary goal was to create a place online where everyone could be an expert. As a business owner, whatever your niche may be, it's important that you brand yourself as the go-to person for your target audience's solutions.

Squidoo is an easy to use social networking site that minimizes the traditional socialization aspects (such as having to bulk up a friends list on MySpace) and enhances your ability to get organic traffic to your pages via search engines results pages.

Many lenses have earned a wonderful PageRank in Google, and grab a top 10 spot in Google whenever a consumer types in a particular keyword or phrase to find a solution to their problem.

Aside from being able to create an unlimited amount of pages on Squidoo (known as lenses), you can also have multiple accounts on the site. This is perfect if your online business enables you to dip your toes into many different niches at once, such as affiliate marketing on Squidoo.

Cross Promote Your Ezine Articles on Squidoo! 

Article marketing is a wonderful free marketing tactic used by info product creators as well as affiliate marketers. Using this strategy, you can funnel a current listing of your submissions from Ezine Articles into your Squidoo lenses, increasing the exposure of your expertise.
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Four Fast and Easy Ways to Make Money Using Squidoo 

Making money with Squidoo is easy once you know how. Even if you don't yet have an online business or product of your own, you can still cash in on this social networking site. Here are four ways you can make money using Squidoo today:

Money Making Method #1: Profit from the co-op modules. Squidoo has many modules where you can make money just by using them to funnel buyers through to other sites. Take the Amazon modules, for example - it you spotlight a favorite book and someone reading your lens buys it, you can Squidoo share the profits from that commission (and because Squidoo has so many sales, they get the highest possible percentage in commission).

Money Making Method #2: Make money as an affiliate marketer. Oh the very title makes many Squidoo lensmasters cough up hairballs in disgust, but that's because most affiliate marketers are doing it all wrong. Don't slap up a hard selling pitch on Squidoo. Give your readers about three good (valuable) articles and tips with your affiliate hyperlinks sprinkled throughout. This way you're not spamming the site and giving affiliate marketing a bad name.

Money Making Method #3: Promote your own products and services! If you can write a report or eBook and use PayPal (or another site) as a payment processor, then you can openly brand your product on Squidoo and keep 100% of the profits. You can hyperlink your eCovers or banner graphics as well as make text links to funnel traffic through to your site. You can also sell tangible items and promote your services on Squidoo, too!

Money Making Method #4: Sell the lenses themselves! Many people have a passion for creating good Squidoo lenses. Others don't have the time to do it. You can create lenses and use the lens transfer option to sell (or "flip") the lenses to marketers. Squidoo allows this and in fact has a section for selling lenses on their Squid U forum. However, it's best to invest in a Squidoo lens flipping guide so that you can learn how to sell it for more and to a wider audience than the Squidoo community itself.

Download This "How to Squidoo" Tutorial to Your Kindle Instantly! 

By New York Times Bestseller Joel Comm

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The Best Way to Build a Lens on Squidoo 

As a marketer who is unfamiliar with the site, it's important that you learn how to build a Squidoo lens the right way - so that your lens doesn't get rated poorly or locked down due to a violation in the Terms of Service. More importantly, you need to know how to create a Squidoo lens that serves the purpose of helping foster consumer loyalty to your products and services.

There are two ways you can build a better lens on Squidoo. Learn from the pros who have learned all of the ins and outs of Squidoo and are willing to share their secrets with you - or hire professionals to do it for you.

Remember in the previous article when we spoke of lens flipping? It's possible that you could find an existing lens to buy and simply swap your business links into the lens, save and republish. You could even make an offer to a lensmaster to buy a lens that you find within the community.

There are also Squidoo lens building services available where professionals gather some information from you and build a unique lens from scratch before transferring it to your account for you. Be careful that you choose a lens building service where the builders have qualifications that exceed your own. It's not a good idea if they use Private Label Rights content on the lens - you want it to be original and the service should offer perks such as social bookmarking for you and additional exposure.

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Have You Tried Using Squidoo to Brand Your Business? 

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by Regina Baker

Hi, I'm Regina Baker. I'm a computer geek at heart. I love everything about computers, how they operate as they do and the limitless oppor... (more)

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