NEWSFLASH! A Squidoo Policy Update

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For lensmasters who care

June 2009

When we started creating Squidoo in 2005, we had a vision of openness, creativity, authenticity and generosity that has guided the Squidoo publishing platform, our company and our community to much success.

A few years later, as the number of lenses and people on our site have grown, and as we've learned about the good and bad ways people like to use it, we think now's a good time to describe and update Squidoo's TOS and policies. 

That's what this overview lens is for. It's an official supplement to our Terms of Service. It's an effort to promote clarity about what is and isn't acceptable on Squidoo, in terms of content and behavior.

What's here 

There's a lot here. I know. Feel free to skip around.

This page is a supplement to our Terms of Service and is therefore worth reading, so that you can have a smooth and enjoyable experience publishing lenses on Squidoo.

99% of you won't even notice any difference

If you're making great, unique, useful, content-filled lenses, I'm betting you won't have any trouble with these policies.

Here's what we're standing up for. 

We're promoting, enforcing, and living by the following point of view:

Squidoo is open to anyone who wants to use it. Just like blogs are. Just like Myspace and Wordpress and Wikipedia and Twitter are. We believe everyone deserves the chance to share their ideas, recommendations and opinions, and that the web is better for it. But in ever open environment, there winds up being good stuff, and not so good stuff.

We're going to double down our efforts to help you make good stuff, via education tools, newbie programs, an ever-growing Giant Squids program, and constantly developing valuable new publishing features.

At the same time, we're making the not so good stuff a little harder to create. And the bad stuff, the really useless, really wasteful pages, and especially harmful pages, those don't stand a chance here.

#1 No Spam 

This one's not new, but it's worth saying again

For a few years now we have had a very strict and enforced stance against spam. That's staying the same, and if anything, getting even more rigorous.

What's spam?

The kind of spam that the world is (unfortunately) the most familiar with is email spam. Unwanted, irrelevant, selfish, and often automated email from scammers and tricksters and people out to waste your time. From people who don't have your permission to talk to you. Over the last few years, this has metastasized into blog comment spam and social network spam.

Spam is also commonly defined, and more generically, as the act of tricking people with useless content. It's is an aggressive act. It means stuffing pages full of keywords or links to trick search engines. It means masking links to surprising places. It means redirecting traffic. It means lying to your readers and taking advantage of them.

We don't tolerate spam at Squidoo. If you find spam, please tell us! If you find a great lens, tell everyone.

If you spam people with your Squidoo lenses, either by email, or in blog comments, or by stalking and harassing people on Twitter, or by tricking people with the content in your lenses, we'll probably just lock your entire account.

#2 No X-Rated or Porn 

If you came to Squidoo to create X-rated or pornographic content, the time has come to say farewell.

We were particularly inspired by what Gina at Ning wrote about their decision to close down "the red light district" on their site. She posted: "We're not discontinuing the Red Light District because we no longer believe in the freedom to create your own social network for anything as long as it's legal. We do. Practically though, supporting adult networks no longer makes sense."

She said it well. For many of the same reasons, we're removing X-rated lenses from Squidoo. Most significantly because:

1. X-rated content is unfortunately more attractive to spammers than to participatory readers and good content creators.
2. While X-rated lenses tend to get decent traffic, they make practically no money for the community or the people who run them. Advertisers on our site also avoid these pages. It's not a practical financial move to sustain these lenses any longer.
3. We get a disproportionate number of DMCA take down notices and spam reports
and various legal complaints about X-rated lenses. Our team is just too small to justify this added work, and we'd rather focus our spirit and energy on the good stuff.

Okay, how does this affect my existing X-rated lenses? If you have a lens with X-rated words and images or links on it, it will get locked. Via a series of blog posts, emails and updates, we gave the community plenty of time (months, even) to export their X-rated content and take it with them. We hope you were able to do that before your lens got locked.

How does this affect new X-rated lenses I try to publish? Please don't try publishing X-rated lenses here. We'll just take them down. Thanks.

#3 No junk topics 

Also known as SquidDon't topics

Rise above the junk. Junk is what happens when people try to take a shortcut. When they copy&paste content over and over again. When they pump out empty lenses that they never improve. When they make lenses on topics that are clearly just out to scam (if not necessarily spam) someone. When they publish on topics that have worn out their welcome on the web because of aggressive and selfish affiliate programs.

Sure, quality is all a matter of taste. Sure, one person's junk is another person's treasure. Sure, you might not like the same lenses I like, and vice versa.

But there are still some standards.

We've posted about this before, and a more extensive but not exhaustive list of junk topics is here.

Junk topics are topics that have demonstrated an overwhelming attraction to spammers, like (just for example):

Free movie downloads.
Hoodia Gordoni.
Acai berry sales.
Toenail fungus sales.
LoseBellyFat!
Pharmaceutical sales.
WoW gold farming.
Forex reports.
Adult content.

And on and on.

You know it when you see it. In fact, this stuff can be so bad that most people just skip calling it junk and go straight to calling it spam.

So, we're making it a lot harder to publish lenses on junk topics. We will also be retroactively locking existing lenses that exist on these topics.

Chances are, your lenses on these topics will get locked, no matter how developed and highly-rated. And we'll be far less inclined to unlock those lenses for you.

So our best recommendation: Don't bother with topics like these. There's plenty of stuff to write about and recommend online without having to go near the edges of what we've got going here. Thanks.

**Photo credit Bob Jagendorf on Flickr

#4 A new limit on "overly promotional lenses" 

A new outbound links limit on lenses

Making a lens to promote or sell something is a terrific endeavor. It's a big part of why a lot of our people are here.

But junk lenses are often described by the relentless number of outbound links to the same exact domain. Being overly promotional rarely works. "Buy here buy here buy here!" never does. Whereas a few curated, commented and spotlighted products or links are most often followed.

So to help you focus your lenses, and sell even better--and to help surfers find our pages more useful overall--we're introducing a limit to the number of outbound links to the same domain that you can have on a lens. If you have more than 9 links to the same domain on a single lens, your lens could get locked for review.

That doesn't mean you're limited to just 9 outbound links total on your whole lens... just 9 to the same exact domain. Any links generated by Squidoo modules (like the Amazon module or the Wikipedia module or the eBay module) don't have a limit, nor do feed modules (like the RSS module or the Zazzle module) or modules that your readers post in (like Guestbook and Plexo and Duel modules). It's up to you to moderate the links your readers post on your lenses and decide if *they're* being overly promotional on *your* lens.

Furthermore, if your lens does have more than 9 links to the same domain, excepting the cases above, and it gets locked -- you'll be able to easily request a review of your lens. Chances are it could get greenlighted forevermore, and you will be free of the limit. Chances are also good it could stay locked. So if you'd rather not wait through that review period, pare down your links to the same domain. We're not just trying to be stingy for no reason: less really is more.

Last, and of course, we'll have TONS of domains that are whitelisted out of this (meaning, you can have as many outbound links to them as you like), as well as sites that are blacklisted (meaning, even a single link to that domain will get your lens locked).

Two special cases of note: Allposters and Clickbank. Lots of lensmasters use Allposters.com to punctuate their lenses with photos, as well as to make money from the Allposters affiliate program. For the most part, you do it fairly and well. You don't take advantage of your readers and you properly cite your sources. So Allposters is on the Whitelist for now and you can have as many outbound links as you like. But a word of caution not to overdo it.

Similarly, many lensmasters find great personal success with their Clickbank lenses. However, the number of people using Clickbank and spamming their lenses around the web is ruining it for the good guys. So while we're not blacklisting Clickbank on lenses, we're also not Whitelisting it right now. This means that the "No more than 9 outbound links to the same domain" limit applies to you. So be selective with your outbound linking and don't overdo it.

**Photo from presta on Flickr.

#5 Plagiarism takedown 

Sometimes it feels like the better you do, the more you put yourself out there, the more people want to snag your stuff.

This can be a great thing. If you're out to spread ideas, you should absolutely encourage people to quote and excerpt and link to your pages and content. And most people will, happily and fairly.

But if you find a lens that you can demonstrate beyond doubt has clearly ripped off someone else's content, word for word, without credit, please let us know. Soon we'll have a more robust reporting page to make it easier on you to send in, and easier for us to track.

If we get a report that your lens is the one plagiarising, we'll lock your lens.

Lensmasters are responsible for the content they put on their lenses. As the hosts of a user-generated content site, it's not up to us to mediate disputes and determine copyright. So if there's an argument about the origin of the content of your lens, it's up to you to handle it directly. Otherwise your lens will stay locked.

What next? Be proactive! 

As of June 2009

If you think your lenses might violate any of our new policies, we heartily encourage you to do a few things before the middle of July 2009.

1) Ask some fellow lensmasters in this peer-driven forum! See if they're willing to suggest changes or ideas for making sure your lens is filled with authentic, curated, useful content on topics that don't feel like spam or junk.

2) Edit your lenses to make any changes you think are needed according to our policy update. You've got over a month before we implement most of these new policies, so that should be plenty of time to do a quick review of your lenses, just to be sure!

3) If you have X-rated lenses with Adult content, or lenses focused on any of our spam or junk topics, you might consider saving yourself the hassle and just deleting them yourselves. If you go near the edges of what we've laid out here, chances are your lens will get locked and then deleted.

4) Last: If our policies have convinced you that Squidoo is no longer for you, you're welcome and encouraged to export your lens content and take it with you to use it somewhere else on the web. We don't want anyone to lose content they worked hard on, even if it's not in accordance with our policies, so we're giving you this long heads-up period to save your lens and take it with you, before we lock it or remove it from the site.

How to export your content 

Who says you can't take it with you!

If any of these policies don't mesh with your publishing goals, here's a way to save your content before your lens gets locked or deleted.

It's easy, but hurry, we'll start implementing all these new policies starting July 15th 2009.

1. Edit the lens you want to export.

2. Scroll down in your Workshop and look for Export in the right hand sidebar.

3. Click.

4. The XML export contains all of the text and configuration settings you made on your lens.

5. You could also choose File -> Save Webpage in your browser. This even saves the images to a directory.

6. Once you've stored all your content on to your personal computer or drive or storage space, you're welcome to delete the lens. Just go to your Dashboard in Squidoo, find the lens in your list, and click delete.

Thanks for reading

Your Comments 

Feel free to post your thoughts on the new (and some not so new) Squidoo policies.

We understand that a few of these decisions can be controversial, and we've made some very difficult choices about them.

Feel free to debate and share your thoughts here, but please respect each other's opinions.

SquidooHQ won't be replying to comments here often or directly, but we'll take them all into consideration.

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  • Reply
    Helluin Helluin Nov 13, 2009 @ 3:23 pm
    ulcovid -- evidently you have a pretty limited imagination. Most TV shows from National Geographic to Sports to George Lopez get by with only a few commercial breaks an hour-- our lenses can too.
  • Reply
    ulcovid ulcovid Nov 11, 2009 @ 12:16 am
    NOW all you got left is Nancy homemaker BS
  • Reply
    clamtowne clamtowne Nov 4, 2009 @ 3:08 am
    Been a wild year. hopitals, tree killed my house, even spent 26 days i county jail for a paperwork blunder by the state of New Jersey! Still alive and kicking. Only tried to find ways to make some money and was pointed to Squidoo as a great place to learn. Even read it here, a challenge for someone to make a better site than Plenty Of Fish. If I could just get time enough on a computer to figure out ANYTHING, without my copmuter dying or some other crazy thing, I would be SO HAPPY. Using a borrowed computer, lol....
  • Reply
    Ron Ron Nov 3, 2009 @ 10:21 pm
    What exactly are you afraid of Squidoo?

    Are we living in Victorian England? Or is this the 21st century?

    My page has nothing pornographic on it. No pictures. No indecent language. Nothing.

    It merely REFERS to an adult video site. REFERS to it.

    You are the ones who have crossed the line.

    Yes, it's YOUR site and you can do whatever you want.

    But it is also YOU who will suffer the consequences.

    You have an R rated category. Fine. But now what you're doing is "protecting" the eyes of ADULTS from adult topics.

    Wow. I can't believe you are THAT arrogant and THAT stupid.
  • Reply
    alghaz01 alghaz01 Nov 3, 2009 @ 12:33 am
    Actually, I am a pharmacist who becomes a squidlover here. I just want to ask :
    - "no pharmaceutical topic". What does it mean? can I write a topic about health topic and then about this treatment, of course there are any drugs treatment, which is available at amazon. Please explain to me about "no pharmaceutical topic". PM me please..

    Thanks Mrs. Megan
  • Reply
    Brandon_Adamson-Engrave-A-Crete Brandon_Adamson-Engrave-A-Crete Oct 23, 2009 @ 4:19 pm
    I am with the writers who find the directions vague and uncomfortable. I thought the idea of a good lens was to keep building on it. I have a link to an Amazon account once in each text module. Other links are to my blog posts, my websites, etc. If Amazon is on the Whitelist, what is the problem? Is this taking the path of ezinearticles that I cannot apply 'self-promotion'. I don't have big money making lenses and with my field, never will.

    Please do not see specificity as being too tough. The touchy-feely, try not to make anyone uncomfortable only leads to more discomfort. Meanwhile, I have a great blog that works extremely well for me and could easily add more if necessary. Don't continue to approach becoming unnecessary. Writing a 'happy' lens that get approval is already too convoluted and would be easy to give up if not useful to the purpose of sharing my information.
  • Reply
    BookMama BookMama Oct 17, 2009 @ 7:14 am
    While your policies sound fair and open-minded. About outgoing links, you say, "if your lens does have more than 9 links to the same domain, excepting the cases above, and it gets locked -- you'll be able to easily request a review of your lens. Chances are it could get greenlighted forevermore, and you will be free of the limit".

    But the notice you have when someone requests a review (when their lens is flagged by the spam filter) is anything but fair and open-minded sounding. To paraphrase it (as I remember it) it says, "if you are 100% sure that your lens has not violated one of our every-changing policies, then have it reviewed by a real person. Go ahead. But oh, by the way, if we review it and decide that your lens IS Spam, we may opt to delete all your lenses and lock you out of Squidoo forever. So think carefully before you choose this option." -- Come on, threatening to delete all of someone's hard work, seriously? Is that fair? Not in my book!
  • Reply
    Michey Michey Oct 16, 2009 @ 4:12 pm
    Thanks Megan, I like the frame you set-up here as you stay in the positive site of events, remind the vision of openness, creativity, authenticity and generosity which has been the core of Squidoo publishing platform.
    You have the blessing of a fresh Squidoo Angel, let's the angel wings keep us all in this beautiful frame of Web 2.0 beauty.
    Regards
    Michey
  • Reply
    jennysue19 jennysue19 Oct 14, 2009 @ 4:35 pm
    I can see a number of comments here saying broadly the same thing. You 'whitelist' Wordpress but not other common blogging platforms like Blogger and Tumblr. Why?

    I don't have anything like 9 links to the same domain. I have 3 links to different blogspot blogs included in a lensography and bio of me - where is your problem with that.

    I don't want to spam anyone, but lets have a level playing field please with no exceptions for Giant Squids and equal treatment wherever we choose to park our blogs.
  • Reply
    desren desren Oct 13, 2009 @ 2:33 pm
    Recently,I read an email about changes to affiliate links on web pages that are going to be imposed by the FTC (Federal Trade Commission) effective December 01,2009.
    While most of it deals with results-based testimonials on ads, they are requiring webmasters to put a statement that if you get paid a commission for a customer purchase through an affiliate link that you must state that you will get paid for that referral.
    I would like to know if Squidoo has been notified of that important change to the rules and if they are going to change their policy or update the rules to reflect that FTC ruling?
    Since the fine for non-compliance is set at $11000, I am quite concerned that time may be running out for changes to lenses that could be affected.
    Please let us know what Squidoo is going to do to fix this problem.
    It probably would be wise to announce any changes right on the Home Page for everyone to see.
    Thanks,I'll be keeping my eyes open for any news.
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