Sources and Volume of Squidoo Traffic
This lens is designed to help Squidoo Lensmasters better understand how much traffic Squidoo.com gets and how that traffic is obtained.
The primary sources for Internet traffic are Alexa, comScore, Hitwise and Nielsen Online and this lens reports on publicly available data from those sources. Only Compete and Alexa regularly release any of their data publicly. Hitwise and Nielson are both paid (and expensive) services - occasionally data is made available in press releases or report summaries.
Each source uses a different methodology. The trends reported by each should match - for example the increases or decreases in traffic should be reported by all these sites - but the specific numbers will vary widely due to the varying methodology.
All statistics on Internet traffic should be treated as estimates and trends - not as gospel.
Squidoo Total Visitors Trend
Source - Compete.com
Squidoo Unique Visitors Trend
Source - Compete.com
How Does Compete Collect It's Data
Compete's clickstream data are collected from a 2,000,000 member panel of US Internet users (about a 1% sample), using diverse sources. Using a rigorous statistical normalization methodology, Compete creates precise projections of the behavior of the entire US Internet browser population on monthly and weekly basis. In addition, Compete provides daily estimates of share of consumer attention garnered by the top Internet sites and the velocity of change of this attention.
- Compete reports US data only. Since Squidoo has international visitors, compete will always underestimate the total traffic. Data from Alexa.com indicates that the US accounts for only 50% of Squidoo traffic.
- Compete does not report on individual Squidoo lenses. You can not use Compete to track the visitors to your lenses.
- Compete can not report about a specific person's internet behavior - personally identifiable data is scrubbed before Compete will accept/use the data for analysis.
- Compete has the largest active panel of US Internet users. Its 2,000,000 members represent approximately 1% of the US Internet browser population. Their data exceeds all standards for sampling size.
Squidoo Total Page Views
Source - Alexa.com
Here's my favorite link:
How does Alexa Collect Data
Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. The information is sorted, sifted, anonymized, counted, and computed, until, finally, we get the traffic rankings shown in the Alexa service. Because of the reliance on the Alexa Toolbar data, the Alexa data is generally thought to be less accurate than Compete, Hitwise, Nielson.
Sources of Squidoo Traffic
Source - Alexa.com
This diagram (May 2009) highlights how Google (google.com, google.ca and google.co.uk) is the primary source of traffic to Squidoo. Yahoo is second - but a distant second
Example of Google Impacting Squidoo
Google Dance
THIS IS OLD DATA - note the 2007 dates.
I am including this to highlight how changes in the algorithms at Google and Yahoo can and will impact Squidoo.
Please share your thoughts on Squidoo Traffic
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- Ladydove62 Ladydove62 Nov 9, 2009 @ 9:39 pm
- Interesting info and stats. Fine Job!
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- Jewelsofawe Jewelsofawe Oct 27, 2009 @ 8:21 pm
- Interesting info. Thanks for putting my lens on one of yours. I am not sure which one because the link did not work
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- a_willow a_willow Jul 5, 2009 @ 4:11 am
- Interesting information! Thanks for looking them up and sharing them here!
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- paperfacets paperfacets Jun 12, 2009 @ 3:19 pm
- Very interesting. Now I know why traffic is down this month.
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- The_Party_Animal The_Party_Animal May 10, 2009 @ 7:45 pm
- Great info I have to take a look at all your stuff
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