Squidoo for Zazzlers

I Love Name Pet T-shirt by annaleeblysse

This cute pooch will lead you to my store at Zazzle.com. If you check out this product in my store without the wording changes, you'll see that it is a template that says "I Love Angelina". But, I've used Zazzle's referral links will retain word changes in the template field. It's a great tool to use on your lenses because you can focus traffic to a best-selling product, but your lenses will have a variety of images and descriptions that are relevant to the lens.

Here is a sample of what the Zazzle to Squidoo Tool can do for your lenses. I'll demonstrate with some of Squidoo's gear from their store at Zazzle! Perfect gifts for your favorite Giant Squid (or squidling for that matter).

Squidoo Hat.

Squidoo Men's Jersey

Squidoo Mug

The Zazzle to Squidoo Tool is set up with other format options to choose from such as...

Squidoo Apron

Squidoo

Squidoo Business Card

Note: Squidoo's logo is a protected image. There are some Zazzle users that don't seem to care and use the actual logo in products. These folks should consider that at both Squidoo and Zazzle the road to failure is paved with trademark violations and copyright theft.

Does all this sound great, but you're just not all that sure you want a Squidoo account? I will create a Squidoo lens for your Zazzle store for $5 via Fiverr. I'll make a Squidoo lens highlighting your Zazzle store. It could be a more generic lens, or a specific theme that you choose such as "Yosemite Photography by Photographer". If you want a themed lens, I will include up to 25 family-friendly products of your choice. But, if you want me to pull together a lens you don't have to provide specific products. I can add other modules to your lens such as videos, your Twitter account, your Facebook fan page, an RSS feed showing your blog, and links to your Website (if you have one). I'll maintain page for year+ (life of this account) and will accept monthly update requests. If you're willing to visit your lens and promote it a bit, I'd be more than happy to update as you win a TBA or other award.

Reading through Hidden habits of ineffective people, I considered what an artist that is using Zazzle and finds Squidoo as a way to help them promote their store can take from the article. "Effective people tend to create a lot of content" while "ineffective people ... spend the majority of their time consuming the fruits of others' labor."

That statement could have been written for lensmasters. The most effective lensmasters likely create lenses because their nature is to create content. For them, creating content at Squidoo will easily become a habit. Many more lensmasters probably thought Squidoo looked cool when they were surfing around the WWW, but they didn't find success because it is their nature to consume content so they surfed on.

As a Zazzle shopkeeper, you'll find the most success here if you stick around and create content on a regular basis. Does that mean we have to create more than 1000 lenses like giant lensmaster and Zazzle shop owner WeddingZazzle? No, the number of lenses isn't as important as the process. Updating a small number of lenses is still creation. The idea is that most successful use of Squidoo will be to create new content rather than stop in when the mood strikes.

Many of the successful lensmasters probably had a website before they discovered Squidoo because it is in their nature to add to the Internet rather than surf it. As for me, before the Internet, I had a newsletter. The week I got my first Internet connection I was at the bookstore buying a HTML manual and taught myself to transfer that newsletter online.

But, I wasn't quite as interested in the programming languages as I was in writing. Thank goodness for folks like Seth Godin who started Squidoo (in part because he too is a content creator rather than a content consumer). Squidoo is so very easy-to-use on the technical skill front, that the site makes it easy for people to create content. If you recognize that you're a surfer (content consumer), but want to change you can easily use Squidoo to set new goals.