Squidoo Income

The most obvious reason for making some Squidoo lenses is to promote your business.

It is best to restrict your lens to one main subject, so that your message is clear. You can give a brief description, and can add the URL of your site, which helps to drive traffic to your web-site. You can link this in using simple html code, so that the link is not obvious.

Then you can use other methods of driving traffic to your Squiddo lens, and this gives you a multiple-pronged approach to promoting your business.

The Squidoo terms state:

"We use an automated algorithm-LensRank-to rank the lenses. We look at user ratings, lensmaster reputation, clickthrough rates, frequency of updates, inbound and outbound links, and lots of other factors and give the lens a number."

The LensRank concept is further explained here: "In early February 2006, we made a change to our LensRank calculations. LensRank (how we determine a lens's popularity) will still be based on the same formula, measuring things like traffic, click-outs, reader ratings, inbound links, and affiliate sales. ... We're now using a 14-day rolling window.... our lensrank calculations will be done using data from the past two weeks, rather than looking strictly at a lens's lifetime of publication. This will ensure that the freshest, timeliest, and most actively updated lenses aren't trumped by the lenses that perform just because they've been around longer. We're still rewarding the exact same qualities, but we're tossing the grandfather clause out the window."

Squidoo offers programs that may enable lensmasters to earn revenue through lead generation, affiliate sales, traffic to its partner/affiliate sites, and sponsorship ("CO-OP Services")

As a co-op, the Squidoo CO-OP distributes its earnings to the Members.

The Squidoo CO-OP divides incoming revenue into two sections:-

The first section is called "pooled revenue". This is revenue that is not directly attributable by Squidoo to a particular lens. There are two kinds of such revenue:

revenue from selling sponsorship ads on a Search Results page (Interesting... So, the revenue from the Google ads appearing on each lens is not included here? It seems the answer is yes, meaning that that revenue from Google ads is "attributable revenue", which is contradicted by p. 23 of FAQ - it says there it's "pooled revenue" - zuzanna),
revenue from affiliate programs that pay Squidoo income based on overall performance (as opposed to performance of one trackable lens).

Pooled revenue is being used by the HQ to first pay the overhead and then to allocate the remaining part to the lenses. This allocation is based on the LensRankAND traffic

Note: currently the details of this allocation are not being made available. While the current overall LensRank is being shown on each lens, the traffic part is not (it can be found on the Dashboard - for last 7 days and in the Stats (lifetime traffic). Also, the lensmasters do not know how the revenue is being allocated.

The second pile of earnings is called "attributable revenue." This is revenue that is being tracked directly to a particular lens.

Attributable revenue is being used to:
pay any remaining overhead (wasn't that paid already?) and then distribute the CO-OP share (50%) directly to the lenses that earned it.

The best way to get a good ranking is to build a lens with good, informative data, and on a subject which people want to read or need

Squidoo splits its Adsense revenue with lensmasters, on a 50/50 basis.

The money is then distributed based on lens rank.

There appears to be 4 distinct Squidoo payout levels, with the cut- off roughly being the following:

Tier1: LR Below approximately 2,000 ??
Tier2: LR Between 2,000 and 10,000 (Approx.) ??
Tier3: LR Between 10,000 and 100,000 (Approx.)??

Payout Levels:

Tier 1 : $8.09
Tier 2 : $1.38
Tier 3 : $0.07
Tier 4 : $0.00

This income is added on to your direct lens earnings (the earnings that show up on your dashboard) at the end of each month.

This one took me a while to notice!
Perhaps I am just slow!

I have only just noticed when I have looked at My Stats that there are 14 referrals who have signed up under me!

This may not sound like a high amount. However, I have not even tried to promote Squidoo so that is a great result!

It states that when those referrals earn $15, I shall receive $5. Now again $5 does not sound much. However it all adds up!

If we put our minds to promoting Squidoo, it must be relatively easy to get a lot of sign-ups. The beauty of it of course is that we are promoting a FREE service, which helps other people to promote their business or hobby.

Squidoo give us a referral URL on our page, and we can either invite people from that page, or advertise the link, and we get credited when people join. This is an easy way to add to the income achieved here at Squidoo.

As I find new methods of making money on Squidoo, I shall add them!

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