Welcome to Squidoo Marketing Strategies
This lens is designed to provide resources to help you improve your Squidoo marketing and help you to increase your Squidoo lensrank. Here you will find articles, tips, strategies, tools and techniques that will help you to develop as a Squidoo marketer.
Subscribe to my FREE 7 Day Email Course on Squidoo Marketing Strategies and receive weekly updates on Squidoo marketing strategies, tools, tips and resources. SUBSCRIBE HERE.
Ron Passfield, PhD
Author of the Squidoo Marketing Strategies e-Book
Technorati Tags: Squidoo, Squidoo marketing, Squidoo marketing strategies, affiliate marketing, Squidoo traffic
Link to us HERE!
SUBSCRIBE to my FREE Email Course on Squidoo Marketing Strategies

Free 7 day email course on Squidoo Marketing Strategies. Receive fortnightly follow-up emails with the latest Squidoo marketing tools, techniques, tips and strategies. Email support also provided to help you build and market your Squidoo lenses.
To subscribe to this free email course, created by the author of the Squidoo Marketing Strategies eBook, CLICK HERE
Ron Passfield interviewed by Kris Jones, CEO of Pepperjam Network
I explained in the interview that the real marketing benefits occur when Squidoo is treated as the marketing hub and other approaches such as blogging, article marketing, Facebook, Twitter, etc are treated as the spokes.
To read the interview on the Pepperjam Network blog,
CLICK HERE
Squidoo Marketing Strategies - Menu

Buffet Dessert Platter by skenmy on Flickr
This menu provides a table of contents for the lens.
Click on the topic you want to explore and it will open a new window at the desired module. Hit your back arrow to return to the menu.
I hope you enjoy this smorgasbord and return often for nourishment.
- Free email course on Squidoo
- Seven day e-mail course on Squidoo marketing strategies with weekly updates.
- Making the Top 100
- Strategies to get into the Top 100 once you have optimized your lens.
- Free marketing tools for your Squidoo lens
- Free directory/search engine submitter, article submitter, website builder and blog traffic generator.
- One way backlinks - Comment Hut
- Software to help you get high quality, targeted backlinks for your Squidoo lens.
- Squidoo marketing strategies (1)
- Strategies to build your lensrank, improve your Google ranking, increase traffic and grow your income.
- Get multiple links on the first page of Google
- The Google-Squidoo Dance: how to create an interplay or dance between your Squidoo lens, your blog and your articles.
- How to generate traffic and income with Squidoo
- E-books and reports on ways to create traffic and make money from Squidoo.
- Squidoo Queen ebook reviewed
- A review of Squidoo Queen which shows you how to make a real profit from affiliate programs using Squidoo and the Bum Marketing method. I draw on the ideas in this excellent ebook every day!
- Seth Godin's audio books
- These audio-books give you an insight into Seth Godin's permission marketing and guerilla marketing approaches.
- Tools to help you create and market your Squidoo lens (1)
- Tools to help with html, tagging, generating keywords, adding Clickbank RSS feeds...
- Squidoo tips for newbies
- Tactics and techniques overlooked by newbies and experienced lensmasters. Tips to help you get more targeted traffic from Squidoo and Google.
- Seth Godin's books on Amazon
- Seth is a prolific author - here are some of his classics such as Purple Cow, Permission Marketing, Guerilla Marketing (with Jay Levinson)
- Tips for Squidoo Marketing
- This box of tools and tricks will help you market your lens, grow your traffic and build your lensrank. Check out these quick and easy techniques.
- Traffic resources
- These resources are mainly free and are designed to bring traffic to your Squidoo lens.
- Nourishing your lens
- Ways to nourish your lens so that it does not wither and drop in rankings. These techniques will help to build your "discoverability".
- Squidoo marketing strategies (2)
- More strategies to build your lensrank, improve your Google ranking, increase traffic and grow your income.
- Tools for Squidoo lensmasters
- More tools to help you build and market your Squidoo lens.
- The Squidoo Slap
- There has been considerable discussion about the Squidoo Slap - when Google downgraded Squidoo lenses because of Spam. Here's some commentary and Seth Godin's response. Squidoo has since taken massive steps to eliminate spam and cheaters and many lensmasters report that their lenses have returned to their former Google ranking (and even higher).
- My articles on Squidoo marketing strategies
- These articles have been published in Ezinearticles.com
- Free RSS ebook and RSS submitter
- RSS explained plus a tool to submit your RSS feed to RSS directories. Shows you how to create the url for your Squidoo lens RSS feed.
- Squidoo marketing on YouTube
- Check out the YouTube videos that give you ideas for Squidoo marketing.
- My other Squidoo lenses
- These lenses demonstrate my interest in affiliate marketing, online learning, digital storytelling, Golden Retrievers, Eva Cassidy, World Vision, tennis, trees and poetry. My SquidWho lens is also listed.
- Squidoo is about sharing
- Squidoo is about sharing your ideas, photos, memories, interests, experience, music, hobbies, passions and loves. Whay can you share - check out sharing on Flickr
- Squidoo Marketing Strategies ebook
- 40 pages of "how-to" information about creating and marketing Squidoo lenses. In this ebook, I show you how to get your lens on the first page of Google results.
- Regular updating is the key
- Update your lens regularly, ideally daily. I know for a fact that if I don't update this lens on a daily basis it drops in ranking.
- Squidoo Directory
- All the key links you need to get around the Squidoo site, e.g. SquidU, Squid Forum and Squid Blog. Provides links on how to do SquidCasting, transfer a lens, report a bug and develop a fan base.
- Market-It
- A comprehensive internet marketing center for your Squidoo lenses and websites - includes a Press Release Submitter.
- Featured Squidoo Secrets Lenses
- Lenses developed by lensmasters who have come under the influence of Bob the Teacher and his Squidoo Secrets program.
- Blog topics for your Squidoo lens modules
- It is important to add some original content to your lens if you want to build your lensrank. Here's some suggestions of what you could write about.
- Squidoo Marketing Group
- Groups are a great way to promote your lens. Feel free to join the Squidoo Marketing Group if your lens provides ideas, tools or techniques to help Squidoo lensmasters to market their lenses.
- Things You Can Do While You Visit This Lens
- Help yourself and help me too by taking some action - "what goes round comes round", especially on Squidoo.
- Why I love Squidoo - cast your vote!
- Here's a chance to tell the world why you too love Squidoo.
- Guestbook - reader feedback
- Please leave a comment - it is what nourishes my being and my lens - I will happily reciprocate.
- Lens Roll Call
- Add your lens if you have benefited from this lens, my email course, my book, my weekly emails or from connecting in the ether (via Facebook for example).
- Blog Posts from Google
- Blog posts about Squidoo marketing from the Google RSS feed.
- How to link to Squidoo Marketing Strategies
- Add Squidoo Marketing Strategies to your favorites and lensroll it.
- SquidooCool - Feed from Lewis Smile's blog
- Lewis Smile is a top Squidoo Lensmaster who provides lots of tools, tips and resources to help you make exceptional lenses.
- Increase traffic to your lens
- Videos on how to grow your Squidoo lens traffic. These YouTube videos show you multiple ways to get traffic to your Squidoo lens.
- Squidoo affiliate marketing videos
- Niche video site on squidoo affiliate marketing. Illustrates the use of the the Niche Video Site Builder Script.
- Article writing guide
- Tips for article marketing covering benefits, targeting, creating an effective resource box and submission to article directories.
- Squidoo Traffic Power Review
- My review of a crisply written e-book that shows you how to create a Squidoo lens as a fast track for serious targeted traffic to your website, blog, online storefront or auctions. This e-book is particularly useful for shopfront applications.
- Video Promos Made Easy
- Here's the latest in video promotion. Use your still pictures, images or photos to create animated music videos. You can upload to Facebook, MySpace or YouTube and display them on your lenses. Uses the latest in video technology - easy, cheap and fast.
- Follow Ron on Twitter
- See the Twitter module in action by following Ron on Twitter.
- Featured Squidoo lenses
- Great Squidoo tips and hints from these focused lenses.
- Featured Squidoo lenses of Ron Passfield
- Here I feature some of my favorite Squidoo lenses.
- Ron's featured affiliate marketing lenses
- The featured lenses cover the ClickBank and Pepperjam Affiliate Marketing Networks, how affiliate programs work, PPC, Affiliate Classroom and the AffSphere article directory affiliate program.
Tip of the Week
Anik Singal, creator of Affiliate Classroom, has just launched his new article directory, AffSphere, which provides 8 ways to earn income:
AffSphere: Article Directory that Pays
You can get traffic credits for reading and submitting articles and also share in AdSense income. AffSphere is an affiliate-friendly Article Directory.
This is a great way to promote your lenses particularly while the site is in the Beta stage:
AffSphere: Article Directory for Income and Traffic
For an explanation of how AffSphere works, visit my lens:
AffSphere Explained
Check out my review of AffSphere article directory on this lens:
AffSphere Review
LATEST NEWS: Major launch scheduled for 12 August 2008
Affsphere will be the first directory that promises to PAY authors and those who referred them for their content by SHARING the AffSphere.com revenue with them.
Featured lenses of Ron Passfield
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Lensography: lenses created by Ron Passfield (ronpass)
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Well I have joined the ranks of Squidoo lensographers. Just putting all my lenses together has given me insight into how to progress my Squidoo marketing. I live near the River in the suburb of Bulimba in Brisbane, Queensland, Australia. I love tenni...
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Who Is Ron Passfield
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What the future Wikipedia page will read... Dr. Ron Passfield was born in East Melbourne, Victoria, Australia in 1946. As the son of a soldier he had a fairly nomadic life in his early years. After moving to Brisbane at age 3, he was place...
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How to win the inner game of tennis - strategies to develop your tennis mind game
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This lens focuses on the inner game of tennis - a concept popularised by Timothy Gallwey in his book of the same name. Many people have written about the tennis mind game before and after Timothy. In this lens, I share my reflections on the tennis mi...
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Maroochydore through the photographic lens of Barbara J H
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This is a Squidoo lens with a difference. Its sole purpose is enable you to see Maryoochdore through the camera lens of Barbara J H, a local photographer. This unique perspective is designed to showcase not only Maroochydore but also Barbara's photog...
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The Cupcake Company Brisbane: love them cupcakes - you will too!
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The Cupcake Company situated in Brisbane Queensland is run by Keren in partnership with her blonde 'twin' Sharnel. They make the best cupcakes in Brisbane - with all of their cupcake decorations handmade with care and love. For more information about...
How to Make Money on Squidoo


The Secret Cash Machine on Squidoo: Squidoo Affiliate Destruction
Newly released e-book shows you how to earn affiliate cash on Squidoo. This very detailed e-book (165 pages) shows you how to create lenses to attract buyers to your affiliate products and make real affiliate income on Squidoo.
CLICK HERE to get your copy now and take your affiliate income to another level.
Use Video to Promote Your Lens
Video Promotion Made Easy
For example, I have developed an animated music video to promote my new Rainforest lens:
Tropical Rainforest
The music video can be found on YouTube:
Rainforest Walk
For a complete, screenshot-by-screenshot guide to creating video promos for your lenses, website, blog or offline business, check this out:
Recipe for Quick & Easy Production of Hot Promo Videos
Here's another video I created from photos I took of my workshop venue in Marburg, Queensland:
Scenic Views from Woodlands, Marburg
The following video about my morning walk in Bulimba promotes my video promo lens:
Bulimba, Queensland - my morning walk
This video promo focuses on the Brolga Theatre, Maryborough, and links to my Squidoo lens:
Maryborough, Queensland
Blog Profits Blueprint - FREE 50 page ebook and mp3
How to blog for profit - link your blog to your Squidoo lens

Well Yaro has done it again. This free blogging report by Yaro Stark is better than either of the two $47 ebooks on blogging that I have acquired.
Yaro Starak averages $5000 a month from blogging. He is one of the top 10 bloggers in Australia. Yaro shares real secrets in this report.
It is chock-a-block with usuable information. I have just listened to the mp3 version on my iPod and plan to read the PDF version as well to absorb all the wisdom he shares. He gives you the basic steps to create a great blog and a huge readership and he tells you in detail the top income sources for his blog.
Learn about blogging from Yaro and read the Squidoo Marketing Strategies lens to learn how to link your blog and your lens for maximum traffic and income.
Check it out now - it's FREE:
Blog Profits Blueprint
Squidoo Marketing Strategies Made the Top 100 Today
The lens has been hovering in the top 150 for a few weeks and I have been exploring strategies to move the ranking up higher.
Here's some strategies I have used:
1. Posting daily to my lens (my ranking drops when I do not post on a particular day).
2. Promoting my lens beyond Squidoo (increasing the traffic to my lens).
3. Adding original content modules that are not just links (a key strategy).
4. Encouraging others to add comments to my lens by adding nourishing comments to their lenses.
P.S. I also think that it helps to be contributing something to Squidoo Charity (however small).
Celebration - 22 January 2008
150 consecutive days in the Top 100 Squidoo Lenses!
Free ebook on Web 2.0 sites - generate heaps of targeted traffic to your lens and blog

All I can say is WOW! This free, 64 page e-book by Web 2.0 expert, Jack Humphrey, is something special.
It gives you the complete list of Web 2.0 resources you need to generate a steady stream of qualified traffic. Jack shows you how to get high volume traffic by submitting your blog posts to the high ranking Web 2.0 sites.
Jack discusses blogging, RSS marketing, social bookmarking sites, social media sites, video marketing and provides the Big List of Web 2.0 Resources (with hotlinks). Well, Jack should know - he gets 5,000 visitors per day to one of his sites (and 850,000 page views in a month). Get your copy of the Authority Black Book:
Free Web 2.0 Marketing Ebook
FREE Marketing Tools for Your Squidoo Lens

Free - search engine submitter, article submitter, social bookmarking tool, viral traffic generators and website builder
- Article Submitter
- This is a professional article submitter that enables you to auto-submit to 110 article directories. Write articles, link them to your lens and then submit to directories...and watch page 1 of Google for your keyword. (see the "Squidoo-Google Dance" for sample results).
- Free Website Builder
- Free website builder worth $197 - from Ewen Chia. You can earn Clickbank income by simply giving away this free resource and/or build multiple websites to complement your Squidoo lenses.
- BlogRush
- Get viral traffic to your blog with this free viral software. Link your blog posts to your lens and boost your lens traffic.
- Viral Link Tracker - free viral traffic
- Now you can increase your web traffic with a new free viral traffic generator. This website traffic software will bring heaps of traffic to your Squidoo lens, website or blog - there's no limit on how many. It's easy to use - it's like a simple recipe - just insert your ad, enter your link and promote your new generated link. It's worth exploring the Diamond and Elite membership benefits. I have added a summary of Viral Link Tracker on my Blog:
Viral Traffic Made Easy - Social bookmarking tool
- This free tool speeds up the submission process to 32 key social bookmarking sites. Tag your site and check out your Google results.
- Free submission to search engines and directories
- Submit your lens free to 50 top search engine directories and search engines.
- Complete set of free marketing tools
- Autoresponder, Ad and Link Tracker, URL Rotator, Lead-Capture webpage creator, Lead Generation System, Online conference system and Smart Page to manage your online professional.
- Teleseminar Training
- Bob the Teacher, my original Squidoo mentor, has provided free resources on how to use teleseminars to build your list and grow your traffic.
Squidoo Tips - for Newbies
These Squidoo Tips cover tactics often overlooked by Squidoo newbies.
Learn basic html
You will need html to be able to add hyperlinks an more...12 points
Update your lens regularly
You will see your lensrank drop if you don't updat more...7 points
Use your 40 tags
You have up to 40 tags you can use for each lens - more...6 points
Submit your lens to the search engines
Use the free search engine submitter above to subm more...4 points
Capture your ideas for your lens immediately
Good ideas for additions and improvement to lenses more...3 points
Submit your lens to social bookmarking sites
This will bring traffic from these sites as well a more...2 points
Make your keyword your lens URL
Google gives priority to websites/lenses that have more...1 point
Include your keyword in your lens description
Google searches the description before tags and af more...1 point
Make your lens description meaningful
Using long tail keywords can help here but avoid k more...1 point
Set "contact" to "on" in your Profile
This enables people to contact you via email throu more...1 point
Set the % share of income to go to charity
In your profile, you can specify if you want 100% more...1 point
Add graphics to your lens
Grahics and images attract attention, break up the more...1 point
Check your stats for search terms
Add the search terms to your tags. Your traffic s more...1 point
Ping the directories
Make sure you ping the directories each time you u more...0 points
Use the "Bubble Talk" module
Add variety, visuals, humour, space and energy to more...0 points
Ask others to link to you
You may ask other websites, blogs, and other Squid more...0 points
Don't overdo banners
Text links are more effective than banners in most more...0 points
Get One Way Backlinks to Your Squidoo Lens
Free software to help you create high quality backlinks

Comment Hut is FREE software designed to help you get:
* one way backlinks...
* your Squidoo lenses indexed quickly...
* more targeted traffic...
Comment Hut locates niche focused blogs/journals based on your selected keyword. It selects only those blogs/journals that allow comments.
Comment Hut then sorts the blogs according to Page Rank, saving you hours of searching for focused, highly ranked blogs.
All you have to do is select the higher ranking blogs, add an interesting/informative comment to the blog posting and create a backlink to your lens.
Search engines then follow the backlink when indexing your site. Search engine placment is influenced by:
* the kind of sites that link to your lens (relevance)
* the number of sites that link to your lens
* the quality of the sites that link to your lens.
Comment Hut is quick and easy to use. Your blog comments not only help to make your lens available for search engines, they can also create direct sales for you.
Squidoo Marketing Strategies

Strategies to develop and market your Squidoo lenses.
Digg-it and Reddit your Squidoo lens
A great strategy from Jonathan Leger to get on the more...4 points
Free 7 Day Email Course on Squidoo marketing strategies
How to set up and market your lens4 points
Ping your Squidoo lens to the top of Google's listings
This lens hit number 1 position on Google for the more...3 points
Use Squidoo to leverage your writing
Boost your Google ranking and lensrank with this s more...2 points
Generate Technorati tags
Give your lens another high ranking backlink via T more...2 points
Squidoo Marketing Strategies e-Book
Your dooway to endless free targeted traffic. Incr more...1 point
Podcasting for maximum exposure.
How to create a podcast and use podcasting to prom more...1 point
Submit your lens for Lens of the Day
Add a comment when you do - it might end up in the more...1 point
Squidoo Affiliate Marketing - article writing (1)
Article writing is one of the most effective strat more...1 point
Are You Building a Lens or a Business?
Discusses the need to use your Squidoo lenses to b more...1 point
Create a Squidoo Lens Ring
How to create a Squidoo lens ring focused around a more...1 point
Squidoo Affiliate Marketing - Article Writing (2)
The Bum Marketing strategy suggests that you use a more...0 points
Squidoo Affiliate Marketing - Article Writing (3)
Focuses on what should be excluded in, or excluded more...0 points
Squidoo affiliate marketing - video site linking
Create a video site and link it to your lenses. Di more...0 points
Leverage Your Writing and Get on the First Page of Google
Here I discuss how to leverage your writing and ac more...0 points
Create your own membership site in 48 hours
Jimmy D.Brown, membership site guru, has come up w more...0 points
Explode Your Squidoo Traffic with Social Marketing
Create a "marketing ring" using social m more...0 points
Article Submission for Backlinks and Traffic
Identifies how and where to submit articles for qu more...0 points
Video Promotions Made Easy
Describes how to develop and use video promotions more...0 points
Twitter: are YOU twittering yet?
Join me on Twitter for visibility and traffic. Cr more...0 points
Promo Videos: Anatomy of a Lens
Blog post providing an explanation of the modules more...0 points
AffSphere: Earn traffic and commisssion with this article directory
Affsphere was developed by Anik Singal, founder of more...0 points
Facebook : Grow Your Network and Net Worth
Discusses Mari Smith's new products on Facebook fo more...0 points
Squidoo Marketing: Showcase a photographer
You can create a Squidoo lens focused on some aspe more...0 points
Squidoo: have you checked your profile lately?
Squidoo has recently expanded the profile page to more...0 points
Squidoo Queen Review
Squidoo Meets Bum Marketing - Dominate Them Both!

I recently bought Kelly's Squidoo Queen and found it a perfect complement to my own e-book on Squidoo Marketing Strategies.
While in my e-book I spend some considerable time in helping people set up their lenses, build lens ranking and create traffic for their lenses, Kelly puts most of her emphasis on how to make money from Squidoo.
She draws on the Bum Marketing Method and uses these same principles to help you choose your lens focus and structure.
Bum Marketing employs article marketing with a difference. It focuses on low competition keywords and submission to high traffic, high rated article directory sites.
Kelly shows you how to apply this method to your Squidoo lens to make a real profit from affiliate programs.
She provides free resources to help you with this task and offers many ways to win and sustain high ranking with Google for your lens.
I found some valuable insights in her e-book that I am now putting into practice. For example, I was about to create a lens around a particular keyword phrase and found that there were already 535,000,000 organic search results listed in Google for that phrase and numerous paid Google ads - clearly, not an even playing field.
Kelly also offers personal one-to-one coaching at different times for buyers of her e-book.
If you are an affiliate marketer, there are some great insights and strategies here to help you make a substantial profit from Squidoo.
Kelly also shows you a creative way to cloak your affiliate links using Hostgator.
Check out what Kelly has to offer:
Squidoo Queen
STOP PRESS - Squidoo Queen V2.1 is out now!
How to generate traffic and income with Squidoo
- Squidoo Traffic Power
- Learn The Secrets Of High-quality Squidoo Lenses That Bring A Serious Flow Of Targeted Traffic To You.
- Squidoo Queen. Squidoo Meets Bum Marketing - Dominate Them Both!
- Affiliates Can Cash In On The Hot Niche Of Squidoo And Bum Marketing Now! Product Comes With One On One Coaching.
Note: I can vouch for this one - it was a real breakthrough for me and I am putting the ideas in this ebook into practice daily. - Social Networking On Squidoo.
- A Web 2.0 Marketing Guide On Using Social Network Squidoo To Help Brand Your Business.
Note: Produced by Tiffany Dow - her writing and internet marketing is superb. Tiffany is the "True Guru"
The Squidoo-Google Dance: Get multiple links on the First Page of Google
Google LOVES Squidoo!!
Here is an example of the results of the Squidoo-Google Dance:
Google Search 18 May 2007
Keyword: squidoo marketing strategies
Search results: 896,000
Google Search Results (Positions)
1. My Squidoo Marketing Strategies Lens
3. My Squidoo Marketing Strategies E-Book
4. My Squidoo Marketing Strategies article
6. My Squidoo Marketing Strategies article
7. My affiliate marketing coach blog
9. My Squidoo Marketing Strategies article
11. My affiliate marketing coach blog
12. My affiliate marketing coach blog
From this list, you can see that the Squidoo Dance involves creating an interplay or dance between your Squidoo lens, your blog and your articles.
To learn how to do this, visit:
Squidoo-Google Dance
Much Dancing Ensued
The essence of the Squidoo-Google Dance is captured in this image by RobRoyAus.
Have fun linking, dancing and creating new moves on Squidoo.
Squidoo Traffic Power Review
I think the sub-title says a lot - "Fast track for serious targeted traffic to your website, blog, online storefront or auctions".
This e-book by Rena Klingenberg is written from the perspective of using Squidoo as a traffic funnel for your website or blog. It is particularly useful if you want to create Squidoo lenses to drive traffic to an online storefront.
Squidoo Traffic Power is an excellent resource. It is very well written - clear, crisp and focused. It's value is enhanced by the jewellery lens examples that Rena provides.
The e-book is a practical, step-by-step guide to setting up lenses that will act as traffic funnels for your sales site.
Rena shares a lot of practical insights including a very helpful list of topics that you could use to build your traffic funnel lenses.
This is well worth adding to your library and your practice if you want to experience Squidoo Traffic Power:
http://www.squidootrafficpower.squidoomarketingstrategies.com
Seth Godin's Audio-Books
Seth Godin, the founder of Squidoo.com, is a very accomplished internet marketer, blogger and author. Here are two of his audio-books which will give you an insight into his approach and philosophy.
P.S. If you want to add audio-books to your Squidoo lens, why not join a mega audio-bookstore at no cost and monetarise your lenses further?:
Audio-Books Affiliate Program
Permission Marketing - Seth Godin Business / Marketing
The man Business Week calls the ultimate entrepren more...3 points
Guerrilla Marketing for The Home-Based Business - Jay Levinson and Seth Godin Business
Home-based businesses are faced with unique issues more...0 points
Tools to help you create and market your Squidoo lens

These are extra tools to help lensmasters develop and market their Squidoo lenses, increase their Lensrank and attract more traffic.
Advanced HTML for Squidoo
Beyond the basics - change text colour and size, a more...2 points
Basic html for Squidoo
You can use basic HTML in a few of the modules. Us more...2 points

