by 5 people |
OK, here are the basics.
Why are Squidoo Nonprofit Partners so special? What do they get that no one else does? Why are the smartest organizations online today working with Squidoo?
Good questions. 3 things you should know:
1. By signing up as a Squidoo VIP nonprofit, we make it easy for our 50,000+ lensmasters (and every single one of your members) to donate royalties to you, for free. We send you a check via PayPal, every month, forever.
2. More importantly, we help you empower your existing supporters to contribute to your cause in a new, free way -- by building a Squidoo lens. In just 10 minutes they are spreading the word about your good work, generating a dime or a dollar a day, and making a difference in the world.
3. Traffic traffic traffic. We help you get NEW supporters involved. Google and search engines love handbuilt, personalized pages. Your members can build thousands of them, each recommending something they care about and pointing traffic (and proceeds) back to you. Better yet, every page your members build has the chance of introducing your work to new searchers, new potential supporters.
Storytelling, royalties, traffic, new member recruitment, community engagement. All for free. Only at Squidoo.
What kind of time commitment is involved?
Virtually none on your part. We build you everything you need, everything your members need. It's super easy to use. We'll even help out with the marketing.
We also work fast. Which means you could start inviting your members to make their own lenses supporting your organization, for free, in a matter of days.
We also work fast. Which means you could start inviting your members to make their own lenses supporting your organization, for free, in a matter of days.
Squidoo Partner Pros and Cons
What you stand to gain:
- Thousands of Google-friendly Squidoo pages directing traffic back to your website. Wow.
- Thousands upon thousands of dollars in donations that continue accruing every month, forever.
- Millions of Squidoo visitors learning about your cause every month.
- The knowledge that you ARE dedicated to making a difference in your organization, and aren't afraid of trying something new to engage your passionate members.
What you stand to lose:
- 30 minutes of your time
- One paragraph of real estate in an email to your member base. And did that cost you anything, anyway?
- That's all, folks.
- Thousands of Google-friendly Squidoo pages directing traffic back to your website. Wow.
- Thousands upon thousands of dollars in donations that continue accruing every month, forever.
- Millions of Squidoo visitors learning about your cause every month.
- The knowledge that you ARE dedicated to making a difference in your organization, and aren't afraid of trying something new to engage your passionate members.
What you stand to lose:
- 30 minutes of your time
- One paragraph of real estate in an email to your member base. And did that cost you anything, anyway?
- That's all, folks.
So what page does Squidoo build for you?
1. Your own customized Headquarters page for your organization. This is the URL you send your members, inviting them to make a lens that sends you traffic and royalties forever. We design it for you according to your website's style, and give you a password so that you can adjust it to your liking.
Here's an example from the ASPCA.
2. Your own starter lens template. Every lens created from your Headquarters page will display content modules, or building blocks, of your choosing. Slap on your logo, links back to your website, spread your RSS feed, whatever.
Here's what the lens template looks like for the ASPCA.
Here's an example from the ASPCA.
2. Your own starter lens template. Every lens created from your Headquarters page will display content modules, or building blocks, of your choosing. Slap on your logo, links back to your website, spread your RSS feed, whatever.
Here's what the lens template looks like for the ASPCA.
What are the next steps?
Email Jill with:
- a PAYPAL address where we send donations
- Your plan for inviting your supporters to build lenses in support of your work. (e.g., an email to a list of 50,000 scheduled for next Tuesday, plus a mention on our "Get Involved" page)
Then we'll send you:
- your personal Squidoo URLs, as above
- a password so that you can make changes to your Headquarters page or lens template
- some sample copy for your email or web page, if it helps
- and we'll sign you up right away to start receiving donations.
Squidoo Nonprofit Contact:
Jill Gordon, Director of Philanthropy
jill [at] squidoo.com
- a PAYPAL address where we send donations
- Your plan for inviting your supporters to build lenses in support of your work. (e.g., an email to a list of 50,000 scheduled for next Tuesday, plus a mention on our "Get Involved" page)
Then we'll send you:
- your personal Squidoo URLs, as above
- a password so that you can make changes to your Headquarters page or lens template
- some sample copy for your email or web page, if it helps
- and we'll sign you up right away to start receiving donations.
Squidoo Nonprofit Contact:
Jill Gordon, Director of Philanthropy
jill [at] squidoo.com
If I invite my own members to make Squidoo lenses, will you help me tap the Squidoo community as well?
Absolutely!!
All partner nonprofits become eligible for promotions like "Lens of the Day," in which we ask all of our Squidoo members to make a lens to support that cause.
We also run one-off promotions. Check our our Holiday Promotion benefiting Room to Read to see what we can do for you.
Additionally, any of our 40,000+ members could choose to swap their royalty streams over to your organization.
All partner nonprofits become eligible for promotions like "Lens of the Day," in which we ask all of our Squidoo members to make a lens to support that cause.
We also run one-off promotions. Check our our Holiday Promotion benefiting Room to Read to see what we can do for you.
Additionally, any of our 40,000+ members could choose to swap their royalty streams over to your organization.
A Handful of Happy Squidoo Nonprofits
"Squidoo's creative and generous spirit continues to support Acumen Fund in more ways than you even know. This is exciting stuff and I can't thank you enough."
- Jacqueline Novogratz, Acumen Fund
"It's a joy to us that people find Squidoo a good way to tell their stories. Looking through the lenses, I felt like I was hearing voices that we'd never heard before -- so many new stories. Squidoo unlocked them."
- Glena Records, Polly Klaas Foundation
"Every time someone builds a lens on Squidoo it could mean a donation, and we really appreciate being part of that network. What's more important to us, though, is the opportunity to spread the message of our life-saving work to new audiences every day."
- Jo Sullivan, ASPCA
"We've found Squidoo to be an excellent way to tell the story of an important cause, in our case microfinance. We're especially pleased to join the list of nonprofits that Squidoo lensmasters can contribute lens revenues to."
- Ken Liffiton, Grameen Foundation
"Thanks to contributed royalties from thousands of lensmasters, Room to Read has built a computer room for kids in Kheri Kalan, an industrial town in India. We hope to help these kids to break the cycle of poverty through the lifelong gift of education. Thank you for helping us to create a brighter future through education."
- John Wood, Room to Read
- Jacqueline Novogratz, Acumen Fund
"It's a joy to us that people find Squidoo a good way to tell their stories. Looking through the lenses, I felt like I was hearing voices that we'd never heard before -- so many new stories. Squidoo unlocked them."
- Glena Records, Polly Klaas Foundation
"Every time someone builds a lens on Squidoo it could mean a donation, and we really appreciate being part of that network. What's more important to us, though, is the opportunity to spread the message of our life-saving work to new audiences every day."
- Jo Sullivan, ASPCA
"We've found Squidoo to be an excellent way to tell the story of an important cause, in our case microfinance. We're especially pleased to join the list of nonprofits that Squidoo lensmasters can contribute lens revenues to."
- Ken Liffiton, Grameen Foundation
"Thanks to contributed royalties from thousands of lensmasters, Room to Read has built a computer room for kids in Kheri Kalan, an industrial town in India. We hope to help these kids to break the cycle of poverty through the lifelong gift of education. Thank you for helping us to create a brighter future through education."
- John Wood, Room to Read
by JillGordon
Hi! I'm Jill Gordon, Squidoo's Director of Philanthropy. Contact me for more information about how Squidoo helps nonprofits raise money and drive traf... (more)
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