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Lens Building 101

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What do you think about when building a lens?

So you have decided to create a Squidoo lens. Or perhaps you already have a lens or two but are not quite sure what to do with them now?

The most important thing to consider when you build a lens is your target.

Who is your target audience and what do you want that audience to receive from your lens?

All too often lenses that struggle finding a niche or traffic are those that lack a focus. Sure there is a clear "topic" but good lens builders know that you must also select the right approach to the topic and keep your audience in mind as you build so you can serve their needs.

Internet marketing: Advertising

Important!

When building a lens...

1. Have a specific purpose in mind

2. Choose a focus (narrow or broad) for your topic

3. Keep your target audience in mind

4. Match your tone to your audience and focus

“Walk a mile in your ideal visitor's shoes to help you see your lens more clearly.”

Are you walking yet?

Put yourself in your visitor's seat and ask some important questions.

What do they need to know about your topic?

What do they want to know about your topic?

What should they take away from a visit to your lens?

Does your lens deliver the answer to these questions? What can you do to make it so?

Audience is key!

If you stay focused on your audience...and their needs...then you are well on your way to Squidoo Success!

Do you know?

If you don't know what your visitor will get out of a visit to your lens then it is just as likely they won't know either -- and they'll leave faster than you can say 1-2-3-Squidoo!

Rwoman's Squidoo Advice

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