Lens Building 101

1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic by 3 people | Log in to rate

Ranked #5,463 in How-To, #54,861 overall

What do you think about when building a lens?

So you have decided to create a Squidoo lens. Or perhaps you already have a lens or two but are not quite sure what to do with them now?

The most important thing to consider when you build a lens is your target.

Who is your target audience and what do you want that audience to receive from your lens?

All too often lenses that struggle finding a niche or traffic are those that lack a focus. Sure there is a clear "topic" but good lens builders know that you must also select the right approach to the topic and keep your audience in mind as you build so you can serve their needs.

 

Internet marketing
Advertising

When building a lens...

1. Have a specific purpose in mind

2. Choose a focus (narrow or broad) for your topic

3. Keep your target audience in mind

4. Match your tone to your audience and focus

"Walk a mile in your ideal visitor's shoes to help you see your lens more clearly."

Are you walking yet? 

Put yourself in your visitor's seat and ask some important questions.

What do they need to know about your topic?

What do they want to know about your topic?

What should they take away from a visit to your lens?

Does your lens deliver the answer to these questions? What can you do to make it so?

Audience is key!

If you stay focused on your audience...and their needs...then you are well on your way to Squidoo Success!

Do you know?

If you don't know what your visitor will get out of a visit to your lens then it is just as likely they won't know either -- and they'll leave faster than you can say 1-2-3-Squidoo!

What is Squidoo? 

Squidoo is a community website based in Hastings on Hudson, N.Y. that allows users to create pages (called lenses) for subjects of interest. Lenses are interactive, and can contain Flickr photos, Google maps, blogs, eBay auctions, YouTube videos, and other links. Squidoo is in the top 200 most visited sites in the world, and in the top 50 most viewed in the United States.Squidoo.com traffic details Alexa.com. It has donated hundreds of millions of dollars to charity.

Rwoman's Squidoo Advice 

How To Get Started 

More Squidoo Advice 

SquidU | Where lensmasters know best!
Helpful how to's for publishing lenses, moderating groups, supporting charities, and promoting it all.
Squidoo : Feedback
For bugs and feedback
SquidooCool.com - The blog to be an expert lensmaster!
The blog to be an expert lensmaster!
SquidUtils - Utilities and Tools for Squidoo Lensmasters
SquidUtils has complementry utilities and tools for Squidoo Lensmasters. Tools include: the advanced dashboard, lensmaster feeds, plus Amazon links and feeds.
Captain Squid
Free Squidoo Tips and Tricks from the best Squidoo Blog around... and Pirates
Squidoography
Tips and tricks, my lens updates, interesting news, payouts, and everything else Squidoo related.
Squidoo : Buttons & Banners
What to do with a badge or banner? Post one to your blog. To your Web site. To an HTML email newsletter. Link people to your lens, to other lenses on your topic, to Squidoo, to your profile... Show off your hard work. You're a star.

More advice... 

Do you have any questions about lens building? 

ulla_hennig wrote...

Very informative lense, thanks for sharing the links.

ReplyPosted July 06, 2009

ElizabethJeanAllen wrote...

Welcome to The Totally Awesome Lenses Group.
Lizzy

ReplyPosted March 24, 2009

blue22d wrote...

Squid Giant wantaby here. Thanks for the tips. I love buiilding lenses. I have had a little difficulty with some of the newer modules, especially the video ones. So, I will be looking for information to help me. Stars and lensroll.

ReplyPosted December 09, 2008

blue22d wrote...

Hi rwoman, I am going for giant. My date in March 31, 2009. So, here I am taking in all the squid I can. Thank you for your cute lens. Five to ya and a lensroll.

ReplyPosted December 09, 2008

tdove wrote...

Thanks for joining G Rated Lense Factory!

ReplyPosted June 05, 2008

by rwoman

I have come to terms with my Squidoo addiction at Squidooholic by taking the Squidoo Pledge! But being a Squidooholic can't be all bad as it helped me...

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