(by 31 people)
How you can use the Long Tail concept and apply it to your lenses
A Long Tail keyword is something that, instead of being a keyword like 'myspace', is a keyword like 'is myspace free to use in china'.
In short, Long Tail concept means that the majority of your lens visitors likely come from people typing in things that very few people type in compared to the search terms that lots of people type in.
('The Long Tail' is the title of a book written by Chris Anderson, editor-in-chief of Wired Magazine)
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Example Visitor Numbers
An example day might be this: 150 people who search google for 'myspace friends' visit my lens (amazingly, as of this moment, my lens comes up 5th!).On the same day 200 people might find my lens via different Long Tail keywords, and each one of them might search for a long tail keyword like 'adding myspace friends faster', 'how can i get more myspace friends', 'finding a good myspace friend adder' etc.
The number of visitors arriving at my page via different long tail keywords, it is said, out-number those arriving there by a non-long tail keywords.
Edit: I predicted this, and as soon as the new viewable stats pages were available for our lenses were introduced I logged in straight away and checked the stats of the lens I'm talking about here. And it was EXACTLY as I had predicted! The only difference was about 6 visitors. Woohoo!
Example Sales Numbers
than the green part.An employee of Amazon explained it in a simple (yet at first mind-bending) way:
"We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday."
[Go on - read that bit again!]
To explain the "long tail" again using Amazon as the example:
The bestselling books on Amazon make up a very modest amount of their total book sales. The rest of the sales come from niche books that are able to be found by everyone, all round the country/world. It allows the people with less popular interests to find what they want (unlike a high street bookstore), and so the long tail comes into play. The books they sell on NON-popular topics outnumbers the books that are their mega-bestsellers.
The internet makes everything on the "long tail" easier to find.
So how can all this help you get more visitors?
Don't try too hard to target a word like broadband or myspace or computer. Or even cheap broadband or myspace friends or best computer.Just make a high quality lens that will help people.
And be genuine about it. And if you're writing about a specific topic, you should get the visitors you want.
People will find your lens if it is on-topic, truthful, genuine, and worth reading.
If it is, don't worry for a single second about trying to get your lens to rank high for certain keywords.
It's all in the Long Tail!
Any Advice To Share? Comments?
Would you like to add anything to what I've written?
This here is your space!
Go wild:
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IM-Mom
Hi Lewis - another great lens you crafted here. :) Long tail keywords are SOOOO important, and your info is quite helpful. Thanks! Posted August 07, 2008 |
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RenegadeAussie
So it is not just Kangaroos that are making use of their Long Tail. Thanks for yet another informative lens. Posted July 21, 2008 |
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RentMyGarden
Great longtail explaination. *****5 Stars! Thanks to Squidoo Stats information I find most of my lens visitors are finding me using longtail keywords. Posted July 07, 2008 |
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poddys
Great lens. I find some long tail strings generating traffic to my lenses as well. I will be adapting my tags likewise. 5***** for all the tips. Posted June 09, 2008 |
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pre2master
Thank to your Idea I will find more time to read this longtails books. You gave me a brilliant information Posted June 08, 2008 |
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GoddessMari
Awesome lens. Thanks for sharing your knowledge in a way we can all understand. Posted May 27, 2008 |
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Gregory-and-Shelina
This is certainly something worth trying. I've been chasing my tail as they say to learn tagging. Hopefully I won't be doing that for long.. Thank you.. Shelina Posted May 09, 2008 |
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Dogs-B-Fit
Thank you ,great help-John Posted April 29, 2008 |
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steve40004
Wow, this is a superbly useful Lens. I'll be around a lot. Posted April 28, 2008 |
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Candice_Lee
Thanks for sharing and helping me to understand how important the "long tail keywords" really are. This all makes great sense and I'm going to start applying it today! Posted April 18, 2008 |
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AbundantlyEntitled
This is extremely helpful. Thanks so much! Posted April 12, 2008 |
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spirituality
True. Posted April 08, 2008 |
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Trioman
Great explanation! I will now put it to the test. Keep up the good work! Posted April 02, 2008 |
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richiewest
Good clear explanation of long tail keywords, but that Amazon stats stuff sent me cross-eyed! I now need a lie down. Posted April 02, 2008 |
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gemjane
Very helpful to a really new Newbie! Thanks, Lewis, for taking the time to share your expertise. Posted March 29, 2008 |
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mulberry
Excellent and helpful page as always. Posted March 23, 2008 |
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jorgemv
Thanks for not only defining a hard concept to grasp, but also for illustrating it so well. It all begins to sink in now. Posted March 22, 2008 |
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Norbert_Sczepanski
hi, ok finally I understood this concept. Posted October 24, 2007 |
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Christopher_Scott
Lewis, Posted October 12, 2007 |
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Another great lens with useful info. Keep them coming! Posted October 06, 2007 |
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JoanMarie
Thanks. That was a clear explanation. Cleared it up for me. Posted September 21, 2007 |
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fefe
Lensrolled you and thanks for always sharing your knowledge with everyone! Posted September 11, 2007 |
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webseitler
I love the new stats pages and that amazing little plus sign button for adding tags. But I do hesitate to add too many tags that I think are too individual. Like you said, I'm not going to get hung up on it. ;) Great lens! Posted August 21, 2007 |
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rentablogger
The long tail is here to stay (as if it just came in) ;) Posted August 10, 2007 |
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WhitePineLane
Great lens, MrLewisSmile! Helpful explanation of a concept I didn't know much about! I'm off to long-tail some of my lenses! Posted July 31, 2007 |
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LindaJM
I got a few good ideas... thanks for the inspirations. Posted July 31, 2007 |
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brettkun
I'm still stuck on backlinking, long tail keywords, I got one at least 13 words faithfully producing 1 visitor per month Posted July 20, 2007 |
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MrLewisSmile
Thanks for the comments so far, you cool people! Posted July 20, 2007 |
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ViqiFrench
Great explanation. Been wondering for months exactly what this 'long tail' business was all about! Posted July 17, 2007 |
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jackclee
Do you think the current Squidoo lens of close to 200,000 Posted July 14, 2007 |
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kalanui
Excellent lens, as usual, Lewis. 5 stars for you. I added you to my favs and lensroll too. Posted July 06, 2007 |
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flaminglacer
An excellent explanation of a subject that baffles alot of folks..... Posted July 02, 2007 |
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Margaret_Schaut
Good lens, Lewis, and a very clean explanation of the long and short of it! Posted July 01, 2007 |
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