St. Jude Children's Research Hospital

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gift shop - 100% of profit goes back into research

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start a fund in honor of a loved one

St. Jude Children's Research Hospital and Chili's Grill & Bar®
announced the kick-off of their fifth annual Create-A-Pepper to Fight Childhood
Cancer campaign. Now through September 30, Chili's restaurants around the
country and, for the first time, in Puerto Rico, are marking National Childhood
Cancer Awareness Month by inviting people to get creative and raise funds to
help St. Jude find cures and save children with cancer and other catastrophic
childhood diseases.

When Danny Thomas opened the doors to St. Jude Children's Research Hospital
in 1962, it was the result of many individuals who were so inspired by his dream
that it became their own. That was the brilliance of Danny's leadership.

City leaders were appointed to organize a variety of fundraisers, including
dinners, golf tournaments and the hallmark "Danny Thomas Teenage March." In
this event, teenagers in cities across America marched door to door to raise
funds for St. Jude. Cities became friendly competitors and couldn't wait to
announce their results at their annual fundraising convention.

Today, ALSAC, the fundraising organization of St. Jude, continues to launch
programs nationally that have been successful locally as a result of inspired
individuals. More than a million volunteers in communities all over the country
support some 30,000 events that raise funds on behalf of St. Jude-from
Math-A-Thons and Trike-A-Thons sponsored in small communities to radiothons and
galas that are held in major cities.

And thanks to the efforts of millions of donors from virtually every
community across America, St. Jude has gone uninterrupted in its mission to find
cures and save children. 

The fundraising programs for St. Jude offer unique opportunities for
volunteers, donors and partners to participate in a unique mission while also
associating with one of the most respected charities in the world. A description
of a few key programs follows:

Thanks and Giving

In the fall of 2004, St. Jude kicked off a new national campaign to help put
meaning and true giving back into the holidays. Marlo Thomas, national outreach
director of St. Jude and daughter of founder Danny Thomas-along with her
siblings Terre Thomas and Tony Thomas-created an unprecedented union of
celebrities, media, and retail partners called Thanks
and Giving. This unique national program asks consumers to "Give
thanks for the healthy children in your life and give to those who are not."

Thanks and Giving has a two-fold mission: to raise awareness and to
raise funds. The campaign enables St. Jude to reach families that have been
unable to find answers elsewhere and allows us to continue our groundbreaking
research that leads to life-saving cures every day, for children in communities
everywhere.

During the months of November and December, consumers are asked to help raise
funds at participating retailers by adding a donation at check out or by
purchasing specialty items to benefit St. Jude. Marlo kicks off the campaign
with priceless exposure for five straight days on the Today show,
highlighting patients and St. Jude's groundbreaking research. The campaign has
featured celebrity television spots with Marlo, Robin Williams, Jennifer
Anniston, Ray Romano, Bernie Mac, Antonio Banderas, Morgan Freeman, and Sarah
Jessica Parker. Our TV spots air more than 2,000 times on network and cable
television. In addition, a movie trailer is shown on more than 20,000 movie
screens nationwide and on more than 55,000 American Airlines flights. The Thanks
and Giving campaign has generated hundreds of millions of audience
impressions, enabling St. Jude to introduce its life-saving mission to millions
of potential, new donors and volunteers.

Direct Mail

Direct mail has traditionally been one of St. Jude's most effective
fundraising tools. More than 100 million mail pieces are sent to donors and
prospective donors each year. As a result, St. Jude acquires more than 1 million
new donors each year. Direct mail is also used to reach our 5 million active
donors who make an average direct mail gift of $25. This includes 400,000 Partner
in Hope® donors who make monthly gifts to St. Jude and
receive monthly patient and hospital updates. The direct mail program raises
more than $200 million annually.

National Television Marketing

The St. Jude story is brought to millions of households each year
through national television marketing and a one-hour reality television special, Fighting
for Life.  The show, hosted by Marlo Thomas, gives viewers an
in-depth look into the lives of St. Jude patients and their families during
their care and treatment at St. Jude. The special airs 1,200 times in more than
150 markets nationwide.

Radio Marketing

Nearly 300 radio stations nationwide raise more than $45 million annually for
St. Jude through two-day "radiothons" in their respected markets. Our Country
Cares for St. Jude Kids®, co-founded by Randy Owen of the Grammy®
Award-winning group ALABAMA, is one of the largest radiothon programs in the
nation and receives the full support of top country music artists. Since the
program began in 1989, country music fans have pledged nearly $300 million to
St. Jude. Leveraging the operational success of Country Cares, we have recently
launched Hispanic marketing efforts with a radiothon program called Promesa
y Esperanza®. Currently involving more than 60 Spanish-format
stations and growing, it is fast becoming one of the most recognized fundraising
programs in the U.S. Hispanic market. Optimizing this fundraising model, we
additionally have a Radio Cares® program which includes adult
contemporary and news talk formats, as well as the St. Jude Rhythm and Hope
radiothon program, which is featured on urban-format stations, such as smooth
jazz, soul classics, gospel and rhythm and blues.

St. Jude Math-A-Thon®

Created in 1979, Math-A-Thon,
a "fun math" program for kindergarten through ninth grade, has raised more
than $360 million for St. Jude. This free, supplemental program helps students
improve their mathematical skills as they try to solve over 200 math
problems-all while obtaining pledges for St. Jude for each correct answer.
Each year, 12,000 schools from all 50 states raise more than $20 million with
more than 400,000 students participating. Math-A-Thon has been generously
supported by Six Flags. Additional sponsorship opportunities are available.

St. Jude Up 'til Dawn®

Catering to the collegiate age group, Up
'til Dawn is a student-led, student-run program hosted by colleges and
universities across the country. The program unites faculty, staff and students
behind the cause of supporting St. Jude. Students learn about the mission of St.
Jude and hold various fundraising events throughout the year. The program
culminates with a fun, all-night finale event at which students stay "up
'til dawn" in honor of St. Jude patients. Since Up 'til Dawn was created
in 1998, students at more than 200 participating schools have raised $12
million.

St. Jude Dream Home® Giveaway

A rapidly expanding program for St. Jude, Dream
Home involves selling a limited number of $100 chances to win a new,
single-family "dream home" in a local community. Because most of the
construction materials and labor are donated, these annual projects have
generated an average of half a million dollars each in their first year. Other
high-end prizes are also donated and raffled during a live television special at
the conclusion of the event. Started in the early 1990s, to date the Dream Home
program has raised more than $100 million and is active in more than 30 markets
nationwide.

Corporate Programs

Corporations partner with St. Jude to create effective programs.